lead generation tips you can implement in minutes...lead generation tips you can implement in...
TRANSCRIPT
Lead Generation Tips You Can Implement in Minutes
Lauren Pedigo Lead Generation Specialist, HubSpot
About Pragmatic Marketing
2
Experts in technology product management and product marketing
Specialize in training
Trained hundreds of thousands of people at thousands of companies since 1993
Lauren Pedigo @laurencpedigo
• Indianapolis Native
• 2014 Boston Marathoner
• Been skydiving and spelunking
• Delivered lovable email marketing to
1M+ inboxes each week
• Manages HubSpot’s prospect generation
• Could eat guacamole every day
AGENDA
1 Website Optimizations
2 Social Media Optimizations
3 Email Marketing Optimizations
1 Website Optimizations
Use Forms Instead of Buttons at the End of Blog Posts
Use Forms Instead of Buttons at the End of Blog Posts
Increased conversions by
20%
Use Shorter Forms for Mobile Visitors
Use Shorter Forms for Mobile Visitors
Increased Conversion Rate by 2x
Run A/B Tests to Boost Conversions 1 Call-to-Action Button Text
2 Call-to-Action Button Colors
3 Headlines
4 Landing Page Copy
Run A/B Tests to Boost Conversions
Run A/B Tests to Boost Conversions
Increased Conversions by
3%
Use Progressive Profiling to Shorten Forms
Use Progressive Profiling to Shorten Forms
Use Progressive Profiling to Shorten Forms
ImageScape improved
conversion rate by 120%
Use Progressive Profiling to Shorten Forms
First-Tier Questions Second-Tier Questions Third-Tier Questions
First Name Company Number of Employees
Last Name Website Role
Email Phone Number
Add Social Sharing Buttons to Thank You Pages
Run a Marketing Grader Report to Identify More Experiments to Run
marketing.grader.com
2 Social Media Optimizations
Enable Lead Capture Forms on SlideShare
Enable Lead Capture Forms on SlideShare
Enable Lead Capture Forms on SlideShare
5% of HubSpot’s social leads come from SlideShare
Use Twitter Lead Gen Cards
3 Email Marketing Optimizations
Add “Share with a Colleague” Button in Email
Add “Share with a Colleague” Button in Email
Add “Share with a Colleague” Button in Email
Send Internal Emails to Announce New Offers
Send Lazy Tweets to Colleagues
Visit: offers.hubspot.com/30-greatest-lead-generation-tips
THANK YOU
QUESTIONS?
More Information • Contacts:
–Rebecca Kalogeris [email protected] @pragmaticmkting
–Lauren Pedigo @LaurenCPedigo
33
Download this webinar and sign up for more at pragmaticmarketing.com/live
Thank you for attending!
Next month’s webinar topic: Discover Your Distinctive Competencies with Buyer Interviews