lead generation, lead nurturing and channel development by marketxpander
DESCRIPTION
MarketXpander provides Lead Generation, Lead Nurturing and Channel Development services for ISVs and SaaS companies.TRANSCRIPT
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B2B Marketing and Lead Generation Services
www.MarketXpander.com
Your Revenue Acceleration Partner
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What we do?
Implement and scale your Revenue Acceleration
initiatives
Focus on serving ISVs and SaaS companies
Generate sales outcomes for our clients by applying
technology, industrialization of processes and
exceptional sales talent.
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How we do?
Create, Execute and Improve a marketing plan that
generates steady stream of high quality leads
Nurture & Manage Leads and pass to sales when they
are sales ready
Recruit the right channel partners across geographies
Handle the technology and data that is required to
automate marketing & sales
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MarketXpander Services
Lead Generation Lead Nurturing Partner Channel Development
Platform for Sales &
Marketing
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Lead Generation
Contact Discovery and Market Research Teleprospecting Content Marketing E-mail Marketing Lead Generation through Social Media Lead Generation through Organic and Paid Search
Generate New Sales Leads through Inbound and Outbound Marketing Campaigns
Increase Number of Qualified Leads Increase in Lead to Customer conversion ratio Increased sales productivity
How we do?
Outcomes we produce
What we do?
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Lead Management and Nurturing
Automated Nurturing Lead Scoring on web and social media Tele-nurturing Content Marketing
• Handle inquiries and prevent leakage• Nurture leads till they become sales-ready• Lead Qualification • Marketing Automation Implementation
Increased conversion of enquiries to leads Increased number of Qualified Leads Increased sales productivity
How we do?
Outcomes we produce
What we do?
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Partner Channel Development
Market Research Teleprospecting E-mail Marketing Connecting with Partners through Social Media
Identify and Recruit the right Channel Partners
Increased Partner Channels in target geographies
How we do?
Outcomes we produce
What we do?
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Technology for Sales & Marketing
• Marketing Automation Tool Implementation & Support Pardot, Hubspot, ClickDimensions
• CRM Implementation, Customization, Integration and SupportSalesForce, Microsoft Dynamics CRM, Sugar CRM
• Sales & Marketing Data Quality Services
• Sales & Partner Portal Development
Increased # of Leads Increased Sales Productivity
Outcomes we produce
What we do?
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Engagement Steps
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
4-6 weeks
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Client Discovery
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Understanding revenue model
Learn about your customers, value proposition
Your customers’ buying process; buyers, influencers, users
Current sales & marketing process; Org Structure
Analysis of historical sales & marketing results
Plan and execute a Pilot Project for 2-4 weeks to ‘test
waters’ and establish reliable framework for Execution
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Establish Strategy
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Review what worked in Pilot and create a detailed report
on the findings, observations and ideas generated
Learn Client’s business plan & marketing budgets
Co-develop Strategy and scope out MarketXpander’s
possible contribution
List key metrics that MarketXpander will be responsible for
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Plan and Define
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Process Definition and implementation roadmap
Create detailed execution plan
Agree on ground rules and governance
Develop in-depth training plan for team members
Set up Technology Infrastructure – CRM and Marketing
Automation
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Execute, Measure & Improve
Client Discovery
Establish Strategy
Plan and Define
Execute, Measure, Improve
Team Building & Training
Prospect Data Discovery & development
Create and Execute Marketing Campaigns
Response Handling
Weekly Reports
Measure and Improve
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Team and Pricing Model
• Market Researchers
• Tele-prospecting Professionals
• Content Writers
• Marketing Campaign Managers
• Technical Resources
Base Fees for Effort Fees for outcomes signed up by MarketXpander
Pricing
Typical Team Members
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Why MarketXpander?
Our services blend the right strategy, sales talent, process and technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs +
governance
◦ Technology = CRM + marketing automation + analytics + automated
web research
We sign-up for delivering sales results
Cost Benefits attributed to global service delivery
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MarketXpander Clients
ISV & SaaS Clients Technology Solutions
Financial Services/Education
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Write to us [email protected]
Find Us: http://www.MarketXpander.com
http://twitter.com/MarketXpander http://www.linkedin.com/companies/marketxpander-services
Meet Us:#14 & 15, Krishna Reddy Colony, Domlur Layout, Bangalore, India
Call UsIndia Phone: +91 080-6547 2596
US Phone: +1 678 608 3550