lead generation follow up

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What is your job the second you receive an online lead? Here is a step by step funnel for clients at every stage of the buying process.

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Page 1: Lead Generation Follow Up

THE LEAD-GENERATION FUNNEL

e v e r y p e r s o n

y o u ’ v e e v e r

m e t

l e a d s

what’s expected from you

3-6

MO

NT

HS

aw

ay f

rom

purc

hase

30

-90

DAY

Saw

ay f

rom

purc

hase

0-3

0 D

AYS

aw

ay f

rom

pu

rchase

• choosing

from a

couple

comparable

neighbor-

hoods

• waiting

for loan

approval

• must sell

in order to

buy

contact 3x

per week

with new

listings

and

resources

research

is done;

just

needs to

sign

papers

now in

your

referral

network

buy a

closing

gift!

customers real estate professional

6+

MO

NT

HS

aw

ay f

rom

purc

hase

k e e p y o u r n a m e

i n f r o n t o f a n y

p o t e n t i a l c l i e n t

monthly

newsletters

holiday

postcards

moving no longer

just a consideration;

actively searching

for properties

prioritizing what they

want for their next home

contact about

every week

send the most

up-to-date listings a

customer may be

interested in.

Some

factors that

may be

keeping

them from

purchase…A good lead could

start anywhere on

the funnel, not

necessarily at the

top!

create

urgency

to move

client

down

through

funnel

contact

and

assist

customer

every

day

To see how HouseHunt can help you move clients down the real estate funnel, check out our blog at:

http://wp.me/p2rBH8-WD.

For more information, visit HouseHunt.com.

Leads are anyone

moving to your area,

not just those

already local. Think

bigger picture!

who they are & where they’re at

F I N I S H

by HouseHunt Inc.