lead generation and lead nurturing

50
Presented by: Nick Footer | Anvil Media, Inc. | Business Development Executive Twitter: @nickfooter | [email protected] Jeff Linton | Act-On Software | Senior Manager, Product Marketing Lead Generation and Lead Nurturing

Upload: act-on-software

Post on 11-Nov-2014

310 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

  • 1. Lead Generation and Lead Nurturing Presented by:Nick Footer | Anvil Media, Inc. | Business Development Executive Twitter: @nickfooter | [email protected] Linton | Act-On Software | Senior Manager, Product Marketing Twitter: @ActOnSoftware | [email protected]
  • 2. Anvil | Digital Marketing AgencyAnvil Media, Inc. is a digital marketing agency specializing in search engine optimization, pay-per-click management, online reputationmanagement, mobile marketing, social media marketing, web analytics, and site conversion optimization services.
  • 3. PollAre you currently using marketing automation?
  • 4. Anvil | What Is A Keyword?Anvil | Keyword Research
  • 5. Anvil | Why Should You Care? Title Anvil | Keyword ResearchDo you own one of these?
  • 6. Anvil | Impact Of Google Instant Anvil | Keyword Research
  • 7. Anvil | Keyword ToolsAnvil | Keyword Research
  • 8. Anvil | Organic Listings
  • 9. Anvil | SEO - ContentBlogWhitepapersReviews/FAQVideosWebinarsPodcastsPress ReleasesArticlesGlossaryNewsletter Archives
  • 10. Anvil | SEO - CodeHTML textCSS (Cascading Style Sheets)Breadcrumb navigationRobots.txt File404 Error Pages301 redirects & CanonicalizationXML & HTML Sitemap
  • 11. Anvil | Code 404s
  • 12. Anvil | Code Tag OptimizationKeyword used in title tagKeyword used in meta description (for click throughs)
  • 13. Anvil | Credibility - Links Why Do Search Engines Care About Links?Links are a vote for your website Each site that links to you tells the search engines that your site must be useful and important. Another Your site must be good Site since others link to it. I Another Another will rank it higher! Site Site Your Site
  • 14. Anvil | Credibility Anchor TextAnchor Text: The text that, when clicked on, links to another website. Images dont have anchor text. The anchor text in this link is ROI RevolutionNofollow: Only visible in website code. Tells search engines NOT to pass any link value.
  • 15. Anvil | Local SEOLocal Search Stats | GrowingLocal Results Constantly Changing
  • 16. Anvil | Local SEO Example
  • 17. Anvil | Paid Search Engines
  • 18. Anvil | Paid Components Search EngineConversion Keywords Landing Ad Creative Pages
  • 19. Anvil | Paid AdsHeadline = 25 CharactersDescription Line = 35 Characters x 2Display URL = 35 Characters
  • 20. Anvil | Landing Pages Keywords in Headline Its all about Fast Loading Images & Page UserKeywords in Experience Body Copy Clear Call to Action & Relevancy to Ad Privacy Policy - About Us
  • 21. Anvil | Paid - ConversionIn the end, we need to get the user to do what we want them to do.
  • 22. Anvil | Paid Display NetworksContextually based resultsWe call this the Content Network or DisplayNetwork1000s of Websites in Network
  • 23. Anvil | Text Display Ads
  • 24. Anvil | Display Image Ads
  • 25. PollAre you currently utilizing social to drive leads for your business?
  • 26. Anvil | Paid SocialLots Of Networks | Demographic TargetingHyper Targeted Ads | User DataFree Advertising | Test FirstLanding Pages | Convert
  • 27. Anvil | Social - Facebook800 LB Guerrilla | 1 billion users by AugustUnique Content | Landing TabsBuild Prospects Lists
  • 28. Anvil | Social - Facebook
  • 29. Anvil | Social - TwitterCustomer Service | Listening Programs
  • 30. Anvil | Social - TwitterEngage | Not Push Marketing Platform
  • 31. Anvil | Social - LinkedInQ&A | Proven Thought Leadership
  • 32. Anvil | Social - LinkedInGroups | Foster Collaboration
  • 33. Anvil | Social - YouTubeRecently Updated | Premium Channels
  • 34. Anvil | Social - YouTubeSales Tool | Interactive
  • 35. Anvil | Social Google+Fastest Growing | 100 Million Users
  • 36. Lead Generation ChannelsOrganic, Paid, Social Leads | Now Convert!
  • 37. Act-On | Marketing Automation2008 | Beaverton OregonRaghu Raghavan | CEOFounder of Responsys | 2 IPOsFastest Growing SaaS600 | 2 Years
  • 38. Marketing Automation | Success46% Increase | Annual Revenue 26% Increase | Lead Conversions 25% Decrease | Cost Per Lead
  • 39. Importance | Marketing Automation Sales | MarketingAlign Sales | Marketing | Customer Buying ProcessRemove the Unknown for Sales Why is this a LeadRemoves the Complexity All-in-OneMarketing Bigger | Stronger | More Effective for Less
  • 40. Lead Nurturing | Conversions Understanding | Targeting Segmentation | Planning Nurture | Drip | Re-Market Demo | Free Trail | Contact SalesTop Performing organizations outperformed everyone else by 2-3xin revenue growth and lead-to-sales conversion. These organizationsare 3x more likely to use a Marketing Automation tool. Gleanster Research - 2011
  • 41. Steps to Increase Revenue Today Develop Content Keep Score Cadence | Progression Align | Handoff Track | Measure & Refine | Repeat
  • 42. Revenue | Content Focus | End in MindSolving Specific IssuesWhy it that Important Who Gets What Specific Content Create a Plan
  • 43. Revenue | Keep ScoreCustom to Meet your Needs Profile Based Behavior Based B.A.N.T. Value = 10..20..30
  • 44. Revenue | Cadence & ProgressionTiming When How Much How OftenAutomation Tools Progressive Forms (pre-fill) Landing Pages - EmailConvert | Track | Report
  • 45. Revenue | Align & HandoffWhat is a Lead MQL to SQL Who Decides The Goal Automation Tools Scoring | Qualification Setting Triggers
  • 46. Increase Revenue Today Track | Measure | Refine | Repeat Landing Pages Drip MarketingContent Website Webinars Segmentation Registration Forms
  • 47. Start Today Plan with End in Mind Start Simple | K.I.S.S.Marketing Automation { 46% Increase in Revenue } { 26% Increase in Lead Conversions } { 25% Decrease in Cost / Lead } Informative Webinar Topics - Videos Best Practices
  • 48. PollAre you interested in learning more about Anvils services?
  • 49. ContactNick FooterBusiness Development ExecutiveAnvil Media, Inc.310 NE Failing StreetPortland, OR 97212503.595.6050 x228 office503.481.6629 [email protected]: @nickfooterLinkedIn: nickfooter
  • 50. Upcoming Anvil WebinarsMarch 21st, 2012 10am PSTLocal SEOApril 18th, 2012 10am PSTSite SearchMay 16th, 2012 10am PSTAdvanced AnalyticsFind Out More and Registerhttp://www.anvilmediainc.com/search-engine-marketing-webinars