THE

LEAD DOCTORS

SYSTEM

WHY IS LEAD

NURTURING

IMPORTANT?

SALES AND MARKETING

PROCESSES HAVE

CHANGED

Customers now complete almost 60% of the buying process online before engaging a sales rep.

With ever-increasing knowledgeable buyers waiting longer to engage, sales has to

transition from being a “product pusher” following a process, to an insight “provider”

adding value to the buyers business. Prospects surf corporate websites to identify

and qualify vendors, instead of the sales force qualifying them.

CAPTURE MORE DATA

?

? ??

Only 2% of Web Visitors Fill Out a Form

We help you identify the other 98%

Up to 95% of qualified prospects on your website are there to research and are

not yet ready to talk with a sales rep. However, as many as 70% will eventually

buy from you or one of your competitors.

Buyer behaviour has changed. Most people conduct research online before they are

ready to purchase. Today’s buyers have access to more knowledge from more

sources than ever before. They ask questions, get answers, read reviews, do

comparisons and start conversations with people they've never met; all on the web, all

on their own terms and all on their own time schedule. Today’s buyers are looking for

informative educational content followed up by a consultative, guided sales process.

NURTURE PROSPECTS

THROUGH THE BUYING

CYCLE

Expression of

interest:

campaigns attracting

anonymous visitors

Intent-Defined

Workflow:

lead nurturing,

converting Qualified

Leads to Prospects

Closing the Loop:

Live connect with

Prospects

List Building

More Opt-In Leads

Outbound Campaigns

Reporting & Analytics

Marketing Qualified

Leads (MQLs)

Generate more MQLs

Lead nurturing is the process for developing continued conversation with

prospects throughout the buying cycle. Lead nurturing is the

implementation of a plan designed to foster relationships that take

prospects from initial contact through to being sales ready leads.

KEY FEATURES

OF THE SYSTEM

CAPTURE WEBSITE

VISITOR DATA

Uncover hidden prospects, identify decision makers and deliver customized communications.

We identify more information about your website visitors, giving you actionable insight into

the real needs of your prospects and their readiness to buy. Capture the company, contact

information, key decision makers, company profile information, pages of interest, search

terms and email responses all from one click.

LEAD SCORING TO WIN

MORE DEALS

Score, qualify and prioritize leads based on their intent and readiness to buy.

MAKE EMAIL

MARKETING EASIER

Manage email campaigns, create customized lists and auto-responders to nurture prospects.

LANDING PAGES ARE

IMPORTANT

Campaign specific landing pages increase the success of

your marketing initiatives. Stop directing people to just your

homepage, guide them with customized landing pages and

calls-to-action.

Create powerful landing pages that improve conversion rates and

generate more leads. Reduce web development costs and save time with

this drag and drop tool.

DIY SEARCH ENGINE

OPTIMIZATION

Audit your website, get recommendations, monitor your

search ranking, analyze keywords, backlinks, and

benchmark your performance against competitors.

DATABASE

MANAGEMENT

Segment your entire database by location, intent,

website activity, email responses and more to create

customized, targeted content.

Integrate with your CRM system to make sales and

marketing alignment easier.

Blasting your whole email list or contact database with a

semi-regular newsletter is not lead nurturing, and it is

not effective.

ACTIONABLE REPORTS

Comprehensive reporting tools allow you to set up real

time, daily or weekly reports based on specific criteria.

CONTACT US

Website: www.lead-doctors.comEmail: kathryn@lead-doctors.comPhone: +1.705-615-1500Twitter: @leadDr

ABOUT THE LEAD DOCTORS

The Lead Doctors help sales and marketing teams create more qualified leads, increase lead conversion, and maximize overall marketing performance. We do that with powerful marketing automation software, combined with strategy, planning and execution. – Our system is proven – and we help our clients achieve results.

Our team has the experience to make your marketing campaigns successful – we have a team of experts ready to help. Our process is designed to make marketing automation as easy as possible for you to implement.

START YOUR FREE 14 DAY TRIAL

CLICK HERE