lead conversion webinar january 2013
TRANSCRIPT
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Traffic Jam!Why Most Remodelers Don’t Get Leads
Through Their Websites
Chris AmberInbound Marketing Specialist, TMR Direct@chrisamber
Spencer PowellInbound Marketing Director, TMR Direct@spowell24
Enter questions/comments in the chat panel
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Agenda
1. Debunk Myths
2. How Marketing Has Changed
3. Conversion Rates (What to Expect)
4. Why You’re Not Getting Leads
5. How to Fix the Leads Problem
6. Special Offer for Attending
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
TMR Direct: Who?!
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Debunking the MythsWebsites, SEO and Lead Generation … there is a methodology
that actually works!
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Marketing is Changing has changed
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Traditional Marketing = Outbound
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Outbound Marketing Is Broken
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
So … what’s INBOUND marketing?
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Inbound Gives Leverage
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Inbound Is Cheaper
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
1. Traffic
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
2. The Website Should Work As a Sales Tool
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
3. Conversion
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Speaking of Conversion…Who likes “Free”?!?!
Anyone attending this webinar who signs up for a free inbound marketing analysis will also receive a free custom call-to-action button!
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites Don’t Convert Leads
Reason #1:Website looks old
• Looks outdated
• Is not mobile friendly
• Does not have an “open” feel
• Not easy to navigate
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites Don’t Convert Leads
Reason #2: Not enough website traffic
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites Don’t Convert Leads
Reason #3:No Conversion Opportunities
• No phone number
• No “Contact Us” page
• No CTAs
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Solution:
• Update Your Design
• Get More Traffic
• Add Conversion Opportunities
Problem:
• Website looks old
• Not Enough Traffic
• No Conversion Opportunities
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Update Your Design
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads ProblemGet More Traffic
Create Remarkable Content
Blogging + Social Media + Search Engine Optimization (SEO) = Traffic
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Blogs and Blogging: What’s a Blog?
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What’s a Blogging Strategy?
Three Components
1. Developing Your Marketing Persona
2. Blog Purpose:a. Addressing the needs/wants/desires of your
personab. Trusted advisorc. Setting expectations
3. Optimizing your articles for search engines
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Optimizing your articles for search engines
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Search Engine OptimizationPage Title
URLH1 Tag
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Social Media
Website
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Social Media
D e l i v e r i n g M e a s u r a b l e R e s u l t s
719.636.1303 | www.TMRdirect.com
The Result
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Create Compelling Offers
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Create Compelling Offers
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Convert with Landing Pages
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Summary
•Update You Design
•Get More Traffic
•Convert More Leads
Inbound Marketing is a process of constant improvement.
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Return on Investment (ROI)
Analytics
Increasing Organic Traffic Over Time
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Return on Investment (ROI)
Analytics
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Free Website Analysis
Open Chat Panel and Click the Link
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Questions?