le nay ferme group case

8/14/2019 Le Nay Ferme Group Case

1/14

2012

Cody Eddington, Cara Christensen, Hwa

& Krista Roy

Dr. Kenneth Plowman

2/6/2012

Bradley Lab Strategic Plan


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Introduction

Many people care about what they eat more than ever these days. They are more environmental-conscious and prefer organic produce. Along with this social trend, Community SupportedAgriculture (CSA) farms are booming. Our client, La Nay Ferme is a developing CSA farm

located in Utah County. In this paper, we conduct a background research and examine thestrengths, weaknesses, opportunities and threats that La Nay Ferme is currently facing. Then webuild a strategic communications planning matrix with a goal and objectives for the successfuloperation of the farm.

Background Research

External EnvironmentResidents in Utah County like to eat healthy and some recognize it is important. Two mainreasons to these tendencies are: first, the U.S. government has been stressing a healthy lifestyle

by eating nutritious fruits and vegetable regularly; second, a majority of the Utah Countyresidents are members of the LDS Church and they try to keep the word of wisdom, whichencourages healthy eating habits. Along with this trend, more people look for locally-grownorganic produce because of its superior taste, appearance, freshness, and minimal use ofchemicals. Though organic foods generally cost more, these benefits encourage consumers topurchase them anyway.

The IndustryCommunity supported agriculture, a form of an alternative food network, is a socio-economicmodel of agriculture and food distribution. A CSA farm is run by a group of people who sign upwith their local CSA organization to support a local farming business. Consumers of a CSA farm

buy its shares that will cover the farms yearly operation and share the risks and benefits of foodproduction with the growers. A CSA farm usually delivers its produce to consumers or usesdrop-off points on a weekly basis to distribute the produce.

There are 35 registered CSA farms with 118 distribution places throughout Utah. Utah Countycurrently has five distribution places from three different CSA farms: Roberts Ranch andGardens, Christiansens Hog Heaven, Jacob's Cove. Bountiful Baskets, a non-profit food co-opbased in Utah, is the new fast growing produce network in Utah.

The ClientLa Nay Ferme is a high-end organic farm located in Provo. The farm has not yet been registered

in Utah CSA because it is still in a developing stage. It has 20 acres of land, and three acres aredeveloped and have high tunnels for a year-round harvest. La Nay Ferme has establishedconnections with several local restaurants: Gurus, Pantrucas Chilean Restaurant, The HeirloomGroup and Mountain West Burrito. The farm is pursuing the beauty of its facility, the quality ofits organic vegetables and fruits and impeccable service to its customers. The farm has a website(lanayferme.com), a blog and Facebook and Twitter accounts, but it does not have a concretestrategic communication plan. The farm wants to sell its shares to local residents who seek highquality organic produce and has a goal to sell 250 individual shares by March 1, 2012. By setting


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a date, the farm wants to create a sense of urgency and scarcity among potential customers. It iscurrently targeting Utah County, but more specifically the Provo/Orem area.

The Product, Service, or IssueSo far the main products of La Nay Ferme are hearty green vegetables (i.e. spinach). The farm

began selling its produce to three local restaurants (i.e. Gurus, Pantrucas Chilean Restaurant andMountain West Burrito). For individuals, each share is $300 for 12 weeks or $25 per week,which customers will pay upfront. It is planning to set up a weekly pick-up location at theRiverwoods shopping mall in Provo. Each delivery will consist of 2-4 main salad packs, whichwill have a large array of greens and various complimentary fruits. The delivery will haveenough greens for one person to have two to three servings a day.

La Nay Ferme employs a unique risk-free investment system. When customers buy a share fromthe farm, the money will be deposited in an escrow account. The farm will use its own money togrow its produce. If the harvest fails, the money in the escrow account will be returned to thecustomers.

La Nay Ferme will grow favorite produce by popular demand. Additionally, because the farmonly sells its own produce, it will not be engaged in long-distance transportation, whichBountiful Baskets often uses, according to the owner of La Nay Ferme. This ensures preservingthe nutritional value of its fresh vegetables and fruits.

Market ShareBy purchasing a share for $300, customers will receive 12 weeks of hearty greens. Each deliverywill include 2-4 main salad packs along with complimentary vegetables and fruits. The sharedivides up into $25 a week, a price much higher than Bountiful Baskets. However, shares at LaNay are in demand and relatively scarce, allowing consumers with a share at La Nay Ferme tonot only enjoy fresh, locally-grown produce, but also the benefits of inclusion in a high-end,quality organic community.

CompetitionThe biggest competitor is Bountiful Baskets, based in Utah and 6 other states.It sells a share for $15 a week, unless a customer wants the organic add-on, in which case theprice jumps to $25. It is based all over Utah and depends heavily on unpaid volunteers to help itsprogram run smoothly. It has established a strong word-of-mouth endorsement among LDSchurch members Many of its distribution sites use the local LDS church parking lots.

Jacobs Cove(established since 2009)- Sells a share for $245 which covers 13 weeks. It focuseson sustainability and similar ideas of local and organic products. It also has year-roundgreenhouses. Jacobs Coves pick-up locations span all of Utah County (from Salt Lake toSpringville), and it also provides home deliveries.

Roberts Ranch and Garden (established since 2009)- It sells a share for $250 which covers 10weeks. It is not a year-round farm and has pick-up locations only in Provo and Payson.


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Resources

Seven high tunnels that ensure the safety and quality of its year-round organic produceProduced and funded in part by the La Nay FoundationBig land (20 acres)

SWOT Analysis

Strengths- 20 acres of land with many possibilities- A truly local organic farm that does not engage in long-distance transportation, thus preservingthe nutritional value of its fresh vegetables and fruits- High-quality organic produce- The capacity to grow favorite produce by popular demand- High tunnel greenhouses that allows it to grow a year-round organic produce with minimaldamage from bad weather, bugs and disease

- A risk-free investment system with an escrow account- Moderate but steady income from providing its produce to local restaurants (Gurus, PantrucasChilean Restaurant, Mountain West Burrito)

Weaknesses- The lack of strategic communication plan followed by low publicity and low funding- The lack of utilizing its website, blog and social media, except for Facebook- A majority of the property is still in development- The relatively high price of an individual share, $300 for 12 weeks ($25 per week, upfrontpayment), which can cause hesitation to customers, especially during the current recession.- The lack of a concrete business plan

Opportunities- A chance to establish its brand as a unique and top-quality organic farm, which is superior toother competitors- A chance to build relationships with local residents, loyal customers, and followers throughtheir social media usage of Facebook, its blog and YouTube videos- A chance to become a credible local asset and to reach its target publics easily- A chance to become a hot-spot to hold receptions and other events- Potential unique projects (i.e. building 24 high tunnel greenhouses, raising livestock, plantingorchards, building fish hatchery)

Threats- Few, but fast-growing CSA competitors (Roberts Ranch and Gardens, Christiansens HogHeaven and Jacob's Cove)- Bountiful Basket, which has established a strong word-of-mouth endorsement among LDSchurch members and Utah residents- Need for selling a certain amount of individual shares to be able to operate the farmsuccessfully


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- The current economic depression in which the $300 annually may scare potential buyers away

Situation Analysis

La Nay Ferme is a developing community supported agriculture (CSA) farm located in UtahCounty.The farm has distinctive features including risk-free investment, pre-selective organicproduce and a mission to create the most superior quality. So far the farm has establishedbusiness connections with several local restaurants, and now wants to attract local residents tobuy shares by promoting a sense of scarcity, luxury and exclusiveness. However, the farm hasnot yet set up a strategic communication plan to improve theirweak publicity and low funding.The shareholders $300 upfront payment also can be problematic during the current recession.The large part of its land are still under development, resulting in an uncertain business plan forthe farm. The farm is currently targeting consumers in the Orem and Provo area.

La Nay Ferme is trying to sell 250 individuals shares by March 1, 2012, but the goal may be

difficult to be achieved due to the following factors. There are three other fast-growing CSAfarms in Utah County. Also Bountiful Baskets, a non-profit nonprofit food co-op based in Utah,has gained huge popularity among Utah residents, especially local LDS church members throughword-of-mouth endorsement. The current recession is another threat for the successful start ofthe farm while other competitors offer their shares at lower prices. However, La Nay Fermedifferentiates itself from Bountiful Baskets by promoting its quality and by only selling its ownproduce, thus preserving the nutritional value of its fresh vegetables and fruits.

Core Opportunity

La Nay Ferme has an opportunity to become a unique and top-quality organic farm in Utahcounty with carefully-planned strategic communication and its swift execution, otherwise it willsuccumb to other competitors, especially Bountiful Baskets.

Goals & Objectives

GoalTo become a prestigious, unique and top-quality organic CSA farm in Utah County throughcarefully-planned strategic communication.

Objectives1. To increase the awareness of La Nay Fermes unique physical features in the Provo/Orem areaup to 40% by May 31, 2012.2. To increase the awareness of La Nay Fermes support of local restaurants in Provo/Orem areaup to 30 % by May 31, 20123. To increase the awareness of the health benefits of locally grown organic produce up to 50%by May 31, 2012


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4. To sell 250 shares of La Nay Ferme by March 1, 2012.

Big Idea

La Nay Ferme--Sowing Quality, Harvesting HealthThe big idea satisfies the sweet spot where consumer insight and brand insight overlap.

Publics look for organic and local produce with quality superior to that of produce in grocerystores or other CSAs--a better option, essentially. They also want healthy food for their familiesand themselves, and they want it to be accessible and convenient. La Nay Ferme appeals to theseself-interests through their year-round and organic gardening techniques, easy pick-up location,and family size shares.

Key Publics and Messages

Residents with an Income of $75,000 or More Demographics: 43,885 Residents, Wasatch FrontSelf-Interests: To enjoy their wealth, have high-quality goods, use their money to help a goodcause, and use their money to achieve status or respect.Current Relationship: Most do not know about La Nay Ferme.Influentials: Opinion leaders, news sources, neighbors, friends, employers.What Objectives to Accomplish: 1,3,4Primary Message: Enjoy the luxuries of high-quality foods and membership in a country-clubstyle group thats also good for the earth.

(Big idea: La Nay Ferme plants/sows their crops with quality in mind)Secondary Messages:- To La Nay Ferme, quality is everything. The owner of La Nay Ferme is starting the farm with avision of creating a culture of beauty, quality, and service. As an business established under thename of a non-profit organization, it seeks to uphold the reputation of superiority by promisingquality products.- Enjoy the unique beauty of La Nay Ferme. The farm is nestled in well-kept communityoverlooking Provo, Orem and Utah Lake.- Allow La Nays impeccable service to pamper you. As the farm becomes profitable, it willoffer classes and seminars for its shareholders.- Enjoy the same produce restaurants such as Gurus and the Heirloom restaurant group.- Impress your family and friends with complimentary salad recipes to use with your produce.

Environmentally-Conscious ResidentsDemographics: 81.9% of Internet users age 18+ say they somewhat incorporate green behaviorinto their daily lives. 5.2% say they completely incorporate the behavior. 27% of the samesample said they buy locally-grown foods.Self-Interests: Environmental preservation, cleanliness, organic foods, environmental groups,recycling.Current Relationship: Most do not know about La Nay Ferme.


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Influentials: Environmental agencies, environmental blogs, farmers markets.What Objectives to Accomplish: 1,3,4Primary Message:La Nay Ferme has the highest-quality organic produce grown locally by thosewho share a passion for healthy, quality foods.

(Big Idea:La Nay Ferme provides both health and quality in their harvest and distribution)

Secondary Messages:- La Nay Ferme understands the freshness, quality, and nutrition that comes from locally grownand organic foods. Bountiful Baskets offers organic produce, but the food can travel hundreds ofmiles before getting to you.- Locally grown foods are healthier for you and the environment.- Watch weekly YouTube videos showing what will be in your next share as well as itsnutritional value.- La Nay Ferme offers complimentary recipes which show you unique ways to prepare yourproduce.

Health-Conscious Mothers & Parents

Demographics: 113,923 Family Households in Utah County, 58,402 Median Family Income,Self-Interests: Health of their families, welfare of Children (educational, health, etc.), makingsensible food purchasesCurrent Relationship: Most do not know about La Nay Ferme.Influentials: Mommy bloggers, fellow mothers, news agencies & sources, children & spouses,magazinesWhat Objectives to Accomplish: 1,2,3,4Primary Message:The best way to keep your family healthy is by feeding them healthy, organicfruits and vegetables.

(Big Idea: La Nay Ferme harvests healthy, organic foods)Secondary Messages:- Childhood is a critical time of development so eating nutritious food is a must. Local foodshave a higher nutritional value and a better taste. With La Nay, your children will want to eathealthy.- Deliveries will be made to a location near you making eating healthy faster and moreconvenient. No more trips to the crowded grocery store!- One delivery will be enough greens for one person to have two to three servings per day.- Dont stand in the way of your childs success. Feeding them organic fruits and vegetables willcreate stronger bodies, healthy minds and happier lives.- Pesticides are especially harmful to children because of the lower body weights of kids. At LaNay, all produce is grown organically so you can feed your children without worrying.- Watch weekly YouTube videos showing what will be in the next delivery from La Nay Ferme,as well as the nutritional value of that weekly produce.- Impress your family and friends with complimentary salad recipes to use with your produce.- Child obesity in the United States is up to 22%. The number one way to keep your childrenfrom suffering these consequences is to teach them to eat healthily.

Elderly Residents (65+)Demographics: 8,665 in Utah CountySelf-Interests: Seeing their children and grandchildren grow and develop, imparting wisdom to


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the young, church membership, live a long and healthy life.Current Relationship: Most do not know about La Nay Ferme.Influentials: Children,grandchildren, neighbors, church, spousesWhat Objectives to Accomplish: 1,3,4Primary Message:Eat healthy for you and your posterity.

(Big Idea: La Nay Fermes harvest is healthy)Secondary Messages:- You can still have all the joys of a garden even if you cannot do it yourself.- When your grandchild asks you about your childhood, you want to be able to give them ananswer. Eating healthy helps keep your mind sharp.- Dont slow your loved ones down. Eating plenty of fruits and vegetables keeps your bodyactive and strong. It also helps prevent ailments such as heart disease, stroke, bone loss, cancer,and high blood pressure.

Local Restaurants who Purchase ProduceDemographics: Gurus is located in downtown Provo and is an advocate of being

environmentally healthy and serving food that is good for the body and spirit. They serveaffordably priced gourmet foods. They also host local bands to play live weekly. Communal isa restaurant located in downtown Provo that focuses on the importance of being part of acommunity and, as such, gets most of their food from local farms. Pizzeria 712 has a vision ofsustainability, where their foods are good for the planet and follow seasonality.Self-Interests: Be a popular restaurant, have consistent returning customers, serve quality anddelicious food.Current Relationship: La Nay provides them with some of their produce.Influentials: Customers, other restaurants, food suppliers, food conventions, famous chefs.What Objectives Will Accomplish: 2,4Primary Message: Together, we can help spread your vision of the importance ofenvironmentally healthy and locally grown produce.

(Big Idea: La Nay Fermes food is not only healthy, and also quality.)Secondary Messages:- A recent study shows that undergraduate students know there are threats to the environment,but have little interest or understanding of the consequences. We can show the pubic the benefitsthat come from eating locally grown foods.- Like you, La Nay believes in providing the highest quality foods to its customers. La Nay alsobelieves in growing foods based on the earths seasons instead of growing them in an unnaturaltime.

Strategies and Tactics

Residents with Income of $75,000 or MoreStrategy: Increase their awareness of LaNay Fermes exclusive and unique features andmotivate them to buy the individual shares of the farm through private events/promotions andtraditional/social media.

Tactics: Invite the residents (mainly Wasatch Front area, send a limited amount of invitation


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cards) to a private garden party where they will be served with a dish made out of its organicproduce (with a least amount of fee). Make it luxury enough, if needed, hire a music band. Leavethem with carefully made informational pamphlets, which will highlight the farms uniquefeatures and its individual share. Make sure list its website and blog addresses along with thesocial media accounts. This publics individual share should have a few more advantages when

compared to the group discount deal with health-conscious mothers down below.

- Plan events where they can go help with the production of their own foods so they feel like apart of the process. There would be Healthy Harvests (part of Big Idea) throughout the year.

- Have an endorsement from an influential public figure or celebrity who is known for his/herhealthy life style, who will participate the private event and will have his/her own share of thefarm (possibly free for him/her but we dont need to tell others about it unlesswe are asked to doso).

- Monthly newsletter that gives them a sense of exclusiveness and builds emotional attachment to

the farm. It will come with the weekly basket.

- Post YouTube videos and pictures to its website, blog and social media accounts that showpossible recipes from the farms organic produce baskets. Invite a chef from a local restaurantthat uses La Nay Ferme and have him cook something out of the baskets. It will be nice if thecooking area is near the farm (i.e. outside table by the farm).Its important to make it lookprofessional.

- If the previous tactics helped the farm to gain popularity among its key public and generatedsome interesting stories to the community, write a press release with pictures and a link to itswebsite and send it to local media outlets.

Environmentally-Conscious ResidentsStrategy: Increase their awareness of La Nay Fermes true local-organic operations and motivatethem to be engaged with the farm through personal contact, opinion leaders and traditional/socialmedia.

Tactics:- Post pictures of farm that shows its beauty and its earth friendly operation (i.e. a picture of babydeer which was sneaking in the farm to eat the plants). Maybe the farm can even have an areawith a funny sign such as, Our wild animal friends only, to support the idea.

- Invite local environmental activist groups (i.e. EcoResponce) and provide them with a placewhere they can plant/harvest crops and enjoy the nature. Be sure to follow up with them bysending photos and videos of their activities in the farm, which they can use in their owncommunication channels, such as Facebook.

- Have an endorsement from an influential public figure or celebrity who is known for his/herlove for the environment and its preservation, who will participate a volunteer event with localenvironmental activist groups.


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- Post YouTube videos and pictures to its website, blog and social media accounts that showpossible recipes from the farms organic produce baskets. Invite a chef from a local restaurantthat uses La Nay Ferme and have him cook something out of the baskets. It will be nice if thecooking area is near the farm (i.e. outside table by the farm).Its important to make it look

professional.

- If the previous tactics helped the farm to gain popularity among its key public and generatedsome interesting stories to the community, write a press release with pictures and a link to itswebsite and send it to local media outlets.

Health-Conscious Mothers & ParentsStrategy: Increase their awareness of the higher nutritional value of La Nay Fermes organicproduce and motivate them to buy a share through public events, group activities, opinion leadersand traditional/social media.

Tactics:- Family visit: Have the mothers/parents and their families make a reservation and visit the farm,and they can pick up vegetables and fruits and make their own salad and eat them fresh, possiblywith other dishes (i.e. BBQs). Promote the program through its website, blog, and social mediaaccounts using photos and videos.

- Moms groups visit: Invite various mothers groups (from Simple Mom Book Club to NON-LDS UTAH VALLEY MOMS Group) to visit the farm. Give them a free tour and serve them afree meal using the farms organic produce. Leave them with a cute pamphlet or small gift box ofits organic produce. It is important that the farm owner is there to meet the visitors personallywith hospitality to show her sincere passion for the farm.

- Utilize Groupon or Living Social that gives a big discount in group purchases to sell about 100individual shares with $50 discount. Moms love this kind of stuff and they will voluntarilyadvertise the deal to their friends.

- Have an endorsement from an influential public figure or celebrity who is known for his/herhealthy life style, who will participate the private event and will have his/her own share of thefarm (possibly free for him/her but we dont need to tell others about it unless we are asked to doso).


- Monthly newsletter that gives them a sense of exclusiveness and builds emotional attachment tothe farm. It will come with the weekly basket.

- Post YouTube videos and pictures to its website, blog and social media accounts that showpossible recipes from the farms organic produce baskets. Invite a chef from a local restaurantthat uses La Nay Ferme and have him cook something out of the baskets. It will be nice if the


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cooking area is near the farm (i.e. outside table by the farm).Its important to make it lookprofessional.

- If the previous tactics helped the farm to gain popularity among its key public and generatedsome interesting stories to the community, write a press release with pictures and a link to its

website and send it to local media outlets.

Elderly Residents (65+)Strategy: Increase their awareness of the higher nutritional value of La Nay Fermes organicproduce and motivate them to buy a share and to be advocates of the farm to their familiesthrough public events, group activities, opinion leaders and traditional media.

Tactics:- Organize a free tour from senior citizens community centers, where they can look around thefarm, sit and eat fresh fruits and talk. Leave them with a small gift bag filled with its organicproduce with a specialized informational pamphlet (i.e. big-size letters, the superior nutritional

value of its organic produce).


- Monthly newsletter that gives them a sense of exclusiveness and builds emotional attachment tothe farm. It will come with the weekly basket.

- Senior discounts on individual shares price, especially considering they dont eat as much asdifferent age groups.

- If the previous tactics helped the farm to gain popularity among its key public and generated

some interesting stories to the community, write a press release with pictures and a link to itswebsite and send it to local media outlets.

Local Restaurants who Purchase ProduceStrategy: Persuade them to be the active advocates of La Nay Ferme to its customers and otherlocal business through personal contact and exclusive promotions.Tactics:- Use a sign both offline and online that shows the support for the restaurant (i.e. Gurusdelicious Cesar salad dish uses our fresh and nutritious organic spinach.) and encourage them todo the same (i.e. Gurus is using the best organic produce from La Nay Ferme to make the bestsandwich in the town.)

- Post YouTube videos and pictures to its website, blog and social media accounts that showpossible recipes from the farms organic produce baskets. Invite a chef from a local restaurantthat uses La Nay Ferme and have him cook something out of the baskets. It will be nice if thecooking area is near the farm (i.e. outside table by the farm).Its important to make it lookprofessional.

- Distribute invitation cards/fliers about the free tour program to the farm through the restaurants.


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Its important that the customers of the local restaurants feel that the restaurants are doing thisnot just a part of their marketing strategy, but because they truly support local agriculture andhealthy life style. Careful planning will be needed to create these materials.

- If the previous tactics helped the farm to gain popularity among its key public and generated

some interesting stories to the community, write a press release with the restaurant managementand send it to local media outlets.

Communication Confirmation Table

(See attachment)


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Evaluation

Objective #1Criteria: To increase the awareness of La Nay Fermes unique physical features in theProvo/Orem area up to 40% by May 31, 2012.

Tools: Attendance records at the opening ceremonies event and otherplanned events withlocally invited VIPs and other prominent and obvious members of the targeted publics will helpdetermine the increase of local awareness and shares sold.

Objective #2Criteria: To increase the awareness of La Nay Fermes support of local restaurants inProvo/Orem area up to 30% by May 31, 2012.

Tools: Measure the success of the online and offline signs by the number of views or hits thatwill portray its awareness. If there is any increase in the supporting restaurants sales after the

campaign will be a measurable success.

Objective #3Criteria: To increase the awareness of the health benefits of locally grown organic produce up to50% by May 31, 2012.

Tools: Attendance data totals for planned events by May 31, 2012. By the number of views andhits of any online content related to the health benefits of La Nay Ferme products. By monitoringthe number results of any other of the related tactics that focused on the health conscious.

Objective #4

Criteria: To sell 250 shares of La Nay Ferme by March 1, 2012.

Tools: The success of the objective will be measured by March 1, 2012 whether or not the goalnumber of 250 shares was sold and met by the deadline.


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Works Cited

http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-

d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=ps

yh&AN=2012-00662-006)

http://en.wikipedia.org/wiki/Community-supported_agriculture

http://www.ipsr.ku.edu/resrep/pdf/m254A.pdf

(http://totalaccess.emarketer.com/Article.aspx?R=1006386&dsNav=Ntk:basic%7cenviro

nmental+awareness%7c1%7c,Ro:0,N:717)

La Nay Ferme BYU Marketing Campaign information sheet, provided by Dr. Plowman.
http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29http://en.wikipedia.org/wiki/Community-supported_agriculturehttp://en.wikipedia.org/wiki/Community-supported_agriculturehttp://www.ipsr.ku.edu/resrep/pdf/m254A.pdfhttp://www.ipsr.ku.edu/resrep/pdf/m254A.pdfhttp://www.ipsr.ku.edu/resrep/pdf/m254A.pdfhttp://en.wikipedia.org/wiki/Community-supported_agriculturehttp://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29http://web.ebscohost.com/ehost/detail?vid=5&hid=8&sid=d47b3ae9-82e7-41b3-bf85-d60ccf74ecff%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=psyh&AN=2012-00662-006%29

le nay ferme group case

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