Le label « Ville et Pays d’Art et d’Histoire »

Project for a land

ANVPAH & VSSPMusée d’Aquitaine20, cours Pasteur

33 000 BORDEAUX – Francewww.an-patrimoine.org

Budapest20th november2014

Towns and Regions of art and history

PAH Vallées d’Aure et du LouronCahors

181 towns and regions have signed an agreement with the ministry of

Culture and Communication to develop a process aimed at obtaining

in-depth knowledge of their region, to promote their heritage and

raise public awareness (inhabitants, young people, tourists).

181 « Villes et Pays d’art et d’histoire »

1962 : Towns with protected areas

1965 : Creation of « Town of art »

1983 : Creation of ZPPAU (protection

zones for urban and environmental

heritage)

1985 : Creation of the label « Ville

d’art et d’histoire » (VAH)

1987 : First Pays d’art et d’histoire

(PAH)

2014 : 181 VPAH

115 VAH

66 PAH

Targets

The label “Villes et Pays d’art et d’histoire” process to obtain:

To protect and promote cultural heritage

Looking for a territorial identity through cultural heritage

To develop territorial attractiveness

To help to the heritage reappropriation by the inhabitants

To unite heritage experts around a heritage project

To use cultural heritage to help economic development

To promote a high-quality tourism

Projects

To develop a politics of knowledgeList of heritage sites, research, publication,…

To raise the inhabitant’s awareness of their living environmentThemes visits, public meetings, exhibitions,…

To introduce young audiences to architecture, cultural heritage and town planning

To develop cultural tourism

To promote the dissemination of  cultural heritage knowledge

To assist preservation and enhancement of cultural heritage

To support creation of urban planning tools

To develop awareness toolsInterpretation Center,…

To encourage forums for debate exchanges

Criterion

A firm political will

A relevant area 

Coherence of the cultural project with the

other cities projects

Taking into account the entirety of the actions

regarding knowledge, conservation, protection

and enhancement of architecture, heritage and

landscape

Global public policy relevance of the VPAH

project

Tourism office of Châlons-en-Champagne

How to become a « Villes et pays d’art et d’histoire »

Decision of the City Council

• A partnership between the town and the Regional Department of Cultural Affairs

• A diagnosis• A project on the scale of the territory• A file to write

The Conseil national des Villes et pays d’art et d’histoire gives Its opinion to the Ministery of Culture and Communication

A partnership convention is signed between the Prefect and the town for 10 years

Recruitment of the new manager of Art and History

 

Framework Convention

A contract between State and the labellised

territory

A common action plan

A 10 years contract

Recognition of a cultural policy

Commitment to architecture and cultural heritage

enhancement progress

An agreement to insure the label’s standards and

financing

Town commitments

To develop cultural heritage knwoledge,

preservation and mediation

To develop heritage preservation skills

To hire qualified professionnals

Interpretation of Architecture and

Cultural Heritage Center opening

(CIAP)

To develop communication and

architectural heritage promotion Interpretation Center in Châlons-en-Champagne

State’s commitments

Technical and training support

Cultural and scientific support

Financial help for the position of

heritage interpreters (50 % during 2

years)

Financial help for some projects

Financial help for interpretation of

architecture and cultural heritage

center exhibition

Scenography

VPAH graphical charter

Châlons-en-Champagne

Creation of a cultural

heritage department :

1 head of department

1 assistant (education

workshops

1 home agent

6 guides

Operating budget : €50 000

50% from the regional subsidies

September 2012 :

Interpretation of

Architecture and

Cultural Heritage

Center (CIAP)

4 200 visitors in 2 years

Label in 2007

Animations :

• academic, co-curricular, extra-curricular workshops : nearly 2 000 children per year ;

• adult workshops in connection with architecture, realisation of exhibitions, photo contest ;

• Sightseeing

Annual program of visits and visits-flash (nearly 1 000 people welcomed)

Organization of the European Heritage

Days : 18 000 people hosted on the city and other national events

Heritage signs in town and realization of documents to visit monuments

Crédits photographiques : © ANVPAH & VSSP, sauf mention contraire

Thank you for your attention

With the support of:

> Ministère des Affaires Étrangères> Ministère de la Culture et de la Communication> Ministère de l’Écologie, du Développement Durable et de l’Energie> Ministère de l’artisanat, du commerce et du Tourisme> La Caisse des Dépôts> La Région Midi-Pyrénées> La Région Aquitaine> EDF

Musée d’Aquitaine – 20, cours Pasteur

33 000 BordeauxTel/Fax : +33 (0) 9 72 49 97 06

Mail : reseau@an-patrimoine.org

www.an-patrimoine.org www.an-patrimoine-

echanges.org