LE GENERAL VS RENAISSANCE

Maya GhanemEmilie ScharlyJérôme Rouas

EASY TO FIND

When typing the name of both hotels, we find it harder to fall on it directly with the « Renaissance ».

Third parties are not visible, which is a sign of good marketing: direct booking and direct contact.

Easy to useThe hotel directs its customers toward hotel information.

Next slide will show how original &

complete information is.

In the same way, The renaissance

Trocadero is orientating towards hotel information.

We will see next that the two hotels have

totally different layouts.

Easy to use 2The General is showing its design, fashion and fun orientation. You can choose to virtually visit the hotel, with plan, exactly as if one was visiting his future home! Very clever, very fun.

In comparison, the Renaissance Hotel is nothing funky. A very classical way of introducing its facilities , showing its business-oriented targeted customer. The website is at the image of the furnitures.

Engagement, Renaissance

Marriot chain allow prospects and clients to create their own account, due to the fact there is a whole community and customers loyal to the company. The hotel can take advantage of the visibility of the Brand.

Fidelity programs and rewards are the logical programs attached to the spirit of engagement of the brain.

Engagement, General

There is none, apart from the fact the hotel creates an emotional link with its customers with its design and differientiation.

Easy to book

Both hotels allow the customersto check availability on the first page.

For Le General, the booking engine is fASTbOOKING,

For the Renaissance, its own booking engine, Marriot’s

Easy to shareThe General allows customers to visit the blog of the groups’ other hotel, and the blog itself is easy to share via twitter. But the site itself does not have any apps allowing us to share it.

Conclusion

We chose two hotels very distinctive in term of design and positionning.

They should improve their customers’ engagement and the possibility to share their site through applications and networks.