lds church strategic campaign presentation

7/29/2019 LDS Church Strategic Campaign Presentation

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A 1991 survey found if 100 males are baptized at eight, then:

79 are ordained deacons at 12

70 become teachers at 14

58 are ordained priests at 16

32 are ordained to the Melchizedek Priesthood at 18

Active members defined as being baptized and attending church at least

once every six weeks

1991 survey reported 60 to 80 percent of deacons intend to serve

missions

Once age of 16 or 17 is reached, intent to serve drops to 55 percent

Background


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Factors that might discourage full-

time mission participation:

monetary concerns, health

problems, difficulty to meet high

missionary standards, putting off

school and career plans or

possible other reasons

We also need to know what the

requirements are to be considered an

active member of the church.

It would also be nice to know how

current church leaders encourage

young men to go on missions

depending on age groups the young

man may be in.

Background

Known


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RESEARCH

Research interviews with past bishops, young

men leaders and other active LDS men

suggested the following:

Teach missionary and gospel principles early inthe home at two instead in later teens years

Emphasize Duty to God program

Encourage girls to tell boys to go on a mission

Background

Known

Research


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Inform youth of what missionary

work requires

Focus on the good aspects on

mission rather than negative

aspects

Define chastity and not gloss

over the subject.

Encourage going on splits with

missionaries

Encourage frequent mutual

attendance

Host more service-oriented

activities within youth groups

Background

Known

Research

RESEARCH


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Encourage young men to decide and serve missions while young

Teach young women to not steady-date pre-missionaries

Encourage families to use the Preach My Gospel manual and

implement lessons from it within the home

RESEARCHBackground

Known

Research


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Especially for Youth program dedicates one day of camp to study Preach My

Gospel

The Church sets asides funds to help those who cant afford to pay for a mission

RESEARCHBackground

Known

Research


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Young men ages 19 through

21

Active

partially active part-member

Young Men ages 12 through

18

Parents

Primary-age boys

Active, inactive and semi-active parents

Youth leaders

General authorities

Stake leaders

Current missionaries

Bishops

Young women

Girlfriends

Peers

Ward and stake members.

Background

Known

Research

Publics

POTENTIAL

Key PublicsIntervening Publics


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Background

Known

Research

Publics

S.A.

SITUATION ANALYSIS


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Within The Church of Jesus Christ of Latter-day Saints,the rate of active young men between the ages of 19and 21 serving missions has remained stagnant at 32

percent and if this trend continues, the need formissionaries will continue to increase and the Churchwill not be able to bring the Gospel of Jesus Christ to

the four corners of the Earth.

Background

Known

Research

Publics

S.A.

CORE PROBLEM

Core Problem


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Increase the number of active young menbetween the ages of 19 and 21 serving

missions for the LDS Church.

Background

Known

Research

Publics

S.A.

GOAL

Core Problem

Goal


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1. Increase the number of active young men between the ages of 19 and 21serving missions from 32 percent (16,717) to 35 percent (18,279) in the next two

years

That is 9140 a year

762 a month

190 a week27 a day across the whole world

2. Increase the number of young men with a personal commitment to serve a

mission from 60 percent to 90 percent in two years

3. Increase advocacy and support for young men serving missions from 30

percent to 40 percent within the next two years

Background

Known

Research

Publics

S.A.

OBJECTIVES

Core Problem

Goal Objectives


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Self Interests

Self-identity and self-esteem

Social acceptance from their family, friends and peers, young women

Self-image

Their own personal perspectives and opinions

Message

As you are going through a time of major changes and deciding where you

want to be - with friends, family, school, church - we invite you to search

the scriptures, pray and build your own testimony of the Gospel as well as

a testimony of missionary work. As your leaders and parents, we believeyou are all terrific and have great potential to give good to the world.

Background

Known

Research

Publics

S.A.

KEY PUBLICS

Core Problem

Goal Objectives Key Publics


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Strategy

Through interpersonal communication,

video media, personal coaching and

conferences, we will help active Latter-

day Saint young men feel supported by

their leaders to serve a mission and

help this public decide for themselves

to serve a mission.Tactics Shadow ward missionaries

Host missionary firesides

Mission experience from ward members

One-on-one conversations with church leaders

about their future missionary service

Missionary family home evening lessons in the

home Missionary training summit

Create attritional missionary Mormon Messages


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Self Interests

Being accepted by peers

Enjoying adolescence

Personal independence and

decision making

Semi-Active Latter-day Saint Young Men

Ages 11 to 16

Background

Known

Research

Publics

S.A.

KEY PUBLICS

Core Problem


Message

The Church of Jesus Christ of Latter-day Saints understands how you sometimes

feel lost and alone. We promise by attending meetings, reading the scriptures

and listening to the advice of your leaders youll feel a peace in your life.


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StrategyThrough social media, we will persuade

young men between the ages of 11 and

16 to immerse themselves in gospel

discussions and learn more of the

benefits of serving a mission.

TacticsCreate Facebook group for prospective

current and returned missionaries

Create a Twitter hash tag

Create YouTube playlist centered onmissionary work

Create Pinterest for the Church that

includes missionary related

Create Tumblr that will reflect positive

missionary experience

Expand the Duty to God program toinclude an application


Ages 11 to 16


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Strategy

Through interpersonal communicationfrom peers and leaders will persuade

semi-active young men between the

ages of 11 and 16 to see the personal

blessings in serving missions.

Tactics

Invite active young men to reach out to

semi-actives in their wards and invite

them to church and activities

Ask young men leaders to reach out to

the semi-actives in their wards and invite

them to church activities

Ask bishopric members to reach out to

the semi-actives in their wards and invite

them to church activities


Ages 11 to 16


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StrategyThrough coordinated events we will

persuade semi-active young men

between the ages of 11 and 16 to see

the benefits of a gospel-centered life.

Tactics

Stake Conference

Stake Youth Conference

Trek

Especially for Youth

Scout Camp


Ages 11 to 16


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Self Interests

Financial burden

Decision of completing some college education

Current or potential relationships with girlfriends How to spiritually prepare

Message

As a young man with the time of your mission fast approaching, we

understand the extra pressures, appointments and time commitment you

have to put into preparing. After dedicating yourself to a full-time missionand serving to your fullest potential, you will be able to further understand

any emotion, spiritual and financial concerns with ease and confidence

because of your commitment to the Gospel and the Lord.

Background

Known

Research

Publics

S.A.

KEY PUBLICS

Core Problem



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Strategy

Through interpersonal communication,

conferences and personal coaching we

will help active Latter-day Saint young

men between the ages of 17 and 19

relieve their stress of the of preparing

for a mission. We will help them

understand the benefits and blessings

that will come before, during and after

they serve an honorable, full-time

mission.

Tactics Counseling with young men leaders, the

bishop and stake president

Give Preach My Gospel to the young

man when he begins his mission papers

Create interactive missionary preparation

classes

Prepare ward, stake and regional

missionary conferences where this public

can learn more


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Self Interests

Follow examples of priesthood holders who served missions

Encouragement from church leaders and parents

Increase social acceptance among their peers


Ages 17 to 19

Background

Known

Research

Publics

S.A.

KEY PUBLICS

Core Problem


Message

Voice your commitment to the Gospel by serving a mission for the LDS Church.

Many strong and capable men have served their God to make tangible

differences in their lives both spiritually and temporally. You have the same

opportunity. The blessings from serving a mission will influence you and your

future family.


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StrategyThrough the use of social media and

interpersonal communication, we will

persuade young men between the ages

of 17 and 19 of the benefits and

blessings of serving missions just asleaders in the church have done so

before.

Tactics

Create I am a Missionary video

campaign

Create Facebook group for prospective

missionaries

Invite semi-active young men to go on

splits

Create Facebook forum for prospective

missionaries


Ages 17 to 19


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Self Interests

Physical safety and emotional well-being of children

Strengthening their family

Providing best environment for children to learn and grow physically and

emotionally

Ensure a good life for children

Background

Known

Research

Publics

S.A.

KEY PUBLICS

Core Problem


Message

Serving a mission for the LDS church is an opportunity that should not be overlooked.

Those young men who serve missions leave as boys and return as responsible, refined and

experienced men. What better way for young men to develop and polish their study skills,

personal relation skills and independence than by serving Gods children worldwide?Although your son will leave home for two years, a mission will strengthen your son and

unify your family.


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Strategy

Through interpersonal

communication apathetic parents will

be able to serve as a positive impact

on their sons and encourage them to

serve missions for the Church.

TacticsEncourage Preach My Gospel usagein families

Incorporate family home evening

activities and/or lessons once a week


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lds church strategic campaign presentation

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