NinthDecimal.com • sales@ninthdecimal.com • 415.821.8600

LCITM TV: Closed-Loop TV Planning & Measurement Solution

LCI™ TV reinvents TV measurement by tying viewing data to physical-world behavior, giving marketers a way to accurately measure the offline attribution of their TV ad spend. Marketers gain insights into which TV network or show, audience segments & creative drove greater conversions. When TV data is combined with other media types, marketers get a better understanding of their media mix performance, such as whether TV-only exposure, mobile only, or TV and mobile drove the greatest lift.

This transformative solution evolves TV measurement beyond GRPs and inherently limiting panel-based methodologies, by tying viewing data to physical-world shopping behavior. Marketers across multiple categories, including entertainment, retail, QSR and casual dining, auto, and many others, now have the ability to accurately measure the offline attribution of their TV ad spend.

NinthDecimal’s data-driven solution offers rich metrics beyond traditional TV measurement and spans the campaign lifecycle from planning and targeting to measurement

LCI™ TV Directly measure the impact of TV ads on in-store visits.

Campaign Planning Buy TV ads based on where people who watch specific shows go in the physical world.

Retargeting Retarget audiences on mobile or cross-device based on their TV viewership.

Tune-In Promote a TV show on offline or digital media and measure the tune-in lift.

LCI™ has the most precise and accurate data signals in the industry. This level of precision identifies if a consumer actually went to a physical location (i.e. retail store), and not just near the store. It is also what allows us to match and integrate with our TV partners on a granular level. We do not need to model or index up to tiles in order to infer viewership or visitation.

Conversion metrics to understand the effectiveness of your TV ad spend

NinthDecimal.com • sales@ninthdecimal.com • 415.821.8600

NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. Fortune 500 companies and marquee brands, including American Express, Comcast, Kraft, Microsoft, Starbucks, Target and Toyota, use NinthDecimal to achieve high-performing campaigns by reaching and engaging the same audience across all media channels on one single platform. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase. Its Location Conversion IndexTM (LCITM) is the industry’s first offline attribution solution that goes beyond the click to measure physical- world behavior at the point of purchase, and data partnerships with companies like Acxiom, BlueKai, Datalogix, Experian, LiveRamp, Neustar and more provide a comprehensive closed-loop solution.

LCI™ TV is the industry’s leading offline attribution solution, and TV conversion metrics further our platform’s evolution from mobile and cross-device measurement to a full omni-channel solution.

Planning What your audience is watching: Know what shows and networks will reach your audience Where they go in the real-world: according to what they watch Resonate once you reach them: Refine creative messaging by complimenting one dimensional viewership data with additional demographic, psychographic, behavioral and location data

Targeting

One Audience, multiple screens: Strengthen and support TV campaigns by reaching the same audience on mobile

Competitive Conquesting: Reach your competitors audience to gain market share Sequential Retargeting: Reinforce or setup messaging by targeting to the same audience prior to or following TV exposure

Measurement

Beyond GRP: Measure how effective your TV exposure is at driving people in-store/to a location Understand your media mix: How different channels such as mobile, display, TV, out-of-home, & direct mail affect physical world behavior such as visits and purchases. Learn which combinations are most impactful and in what quantities and frequencies

About NinthDecimal

Why NinthDecimal LCI™ TV