lbs market in western europe 2015-2019
TRANSCRIPT
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LBS Market in Western Europe 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Europe 2015-2019,please mail us at
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Key Trends
Technavio’s Senior Analyst says, “The rate of penetration of mobile users in Western Europe is the highest across the world. As a result, the adoption of smartphones is also high. However, GPS-enabled smartphones are yet to gain a strong foothold in the region. This scenario will be changing in the near future with an increase in sales of GPS-enabled smartphones.”
• LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices.
• Technavio's analysts forecast the LBS market in Western Europe to grow at a CAGR of 36.92% over the period 2015-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
LBS Market in Western Europe 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our report:
LBS Market in Western Europe 2015-2019
Foursquare Labs
HERE
Foursquare Labs was founded in 2009 and is headquartered in New Your, US, with an office in San Francisco, and an outpost in London. The company has its users across the world and it has over 170 employees.
Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information.
HERE, established in 2007, operates as a business unit of Nokia. In 2007, Nokia acquired NAVTEQ, a comprehensive digital map information provider. It offers maps and location experiences in multiple screens and operating systems. It also offers power mobile, web, and enterprise solutions.
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Market Landscape
• The adoption of LBS in Western Europe in slightly slower when compared to the US.
• However, this region would be witnessing huge growth in the LBS market owing to the high adoption of smartphones and mobile broadband, investments by large companies, and growth in the telecom sector.
• With rising adoption of LBS in Western European countries, all service categories of LBS are expected to grow in the region.
• The LBS market in Western Europe is expected to witness rapid growth during the forecast period.
• The increased penetration of GPS-enabled mobile devices, growing awareness about LBS among users, increased use of LBS by SMEs as a tool to promote their business, and rising prominence of LBS in day-to-day activities of individual users are some of the key factors responsible for the market growth.
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Key Buying Criteria
• Authenticity • Delivery • Price• Service
Support
Parameter Details
Accessibility Accessing network applications, maps, and content are some of the major factors that influence the purchase of an LBS-enabled device.
Accuracy Information provided by indoor LBS providers should be accurate and authentic.
Content clarity Directions and audio provided by location-based applications should be clear.
Cost-effectiveness Prices of smartphones, mobile broadband, and LBS applications should be reasonable to attract more consumers.
Ease of use Content offered by indoor LBS applications should be easy to understand and easy to use.
Indoor location coverage The number of buildings or sites covered by indoor LBS providers should be high.
Map quality The quality of maps should be good and provide value-added information to end-users.
Network connectivity The need for high-speed network connectivity to access real-time data.
Network latency As navigation systems work on wireless networks, it causes high network latency resulting in failure of basic device utility.
Scalability Applications should be scalable and adaptable with different mobile platforms and operating systems.
User convenience A user-friendly device with touch screen and other attractive features that are easy to operate and are readily available.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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LBS Market in Western Europe 2015-2019
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