lbma berlin - launch deck
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Why Location Matters
@AsifRKhan @TheLBMA
#LBMABerlin
Presented by: Asif R. Khan
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and
collaborative innovation at the intersection of people, places and media.
We live at the intersection of:PEOPLE, PLACES & MEDIA
Formed in 2010, 600+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta
Amsterdam, Berlin London, Singapore
Weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more
What Do We Do?
WHAT IS A PLACE ?
Total of:102 000 000 PlacesAccessed by:231 000 000 UsersResulting in :1 300 000 000 impressions annually
2011
Source: The LBMA
Total of:2 430 000 000 PlacesAccessed by:1 100 000 000 UsersResulting in :27 700 000 000 impressions annually
350 000 WiFi Hotspots1 500 000 Billboards6 000 000 Digital Screens2 300 000 000 TV Sets
2013
Source: The LBMA
Total of:53 630 000 000 PlacesAccessed by:4 000 000 000 UsersResulting in :110 000 000 000 impressions annually
350 000 WiFi Hotspots1 500 000 Billboards6 000 000 Digital Screens2 300 000 000 TV Sets
1 200 000 000 Vehicles6 000 000 000 Mobile Phones44 000 000 000 App Downloads
2016
Source: The LBMA
The challenge for brands
Deals Are Indeed Important
But Not Unless It’s Right For You
Location of the phone
Location of the screen
Location of the phone
Location of the screen
Location of the phone
Location of home. Location of nearest store. Location of alternative stores. Location of products. Location of competitor’s products. Location of friends. Location of everything
It’s All Location Based
1. Payments + Augmented Reality
1a. Creating New Inventory
2. What Is A Location?
STARHUB MUSICAL FITTING ROOMS
http://www.youtube.com/watch?v=IJkRtnfNCo4
2a. Not Just A Building
3. When Location Benefits All
4. Not Just Gamification Anymore
4a. Not Just Gamification Anymore
Coca-Cola Dancing Vending Machine
http://www.youtube.com/watch?v=-cvv1oC-ZaM
5. Taking The Store To The People
6. Active To Passive Check-Ins
Facedeals – Checkins with your face
https://www.youtube.com/watch?v=sLOxUVvcjwE
91% of people said they were positive about receiving 3rd party messages via O2
95% of all SMS messages are read within 3 minutes
7. The Re-Emergence Of SMS
8. All Media Can Be Location Based
Granata Pet – Checkin To Billboardhttps://www.youtube.com/watch?v=t8dmjoqOOQo
9. Indoor Location
10. Completing The Redemption Cycle
11. Content Is King, But Context Is The Advisor
12. Blending Physical & IP Location
Parking Douche Apphttp://www.youtube.com/watch?v=BH5AWAO5qRw
13. Connect Media Together
14. The Re-Invention of Search
15. Creating Memorable Experiences
Sunny Sale – Emart’s QR code with shadowshttps://www.youtube.com/watch?v=EvIJfUySmY0
16. Location is About Data
Key Takeaways“A place is wherever you are right now”
“It’s not only about hyper-local, but really about hyper-relevance”
“LBM is not only about mobile, but the integration of media around places”
THANKS FOR YOUR ATTENTION
ASIF R. KHAN - Founder & President
@AsifRKhan @TheLBMA