layout. the arrangement of printed elements on a monitor or sheet. this may include a sketch or...
TRANSCRIPT
Layout
The arrangement of printed elements on a monitor or sheet. This may include a sketch or finished plan
Body Type The printed type that makes up the text in
a layout. Must be chosen to represent the intent of
the message Must be clear and relate to the topic Not the focal point, but contains the
message
Display Type The type that contains the main message of
the layout. Intended to draw attention
Draw the reader to other information
Must correspond to the visual messages This includes Illustrations and Body Type
Illustrations Includes the ornamentation, photographs
and artwork Can be used with Display Type to capture attention “A picture is worth a thousand words”
White Space The area of the layout that is void of
printed images Includes being void of print itself
Too much clutter isn’t good for the audience Meaning of the design gets confusing
Too much white space isn’t good for the audience Meaning of the design can be lost
Developing a Layout
Project Objective Product Message Style and Format Layout Requirements Printing Requirements
Project Objective
Statement that describes the intent or purpose of an end product Reason why you are creating the graphic
communication Helps plan for the rest of the project
Product Message
Provides the audience a direction for the communication Created for a specific audience Determines mood or tone
Happy, informative, somber
Style and Format
Style includes the text, display and illustrations
Format includes the style, size, spacing, number of pages, margins, and printing requirements (if the job is printed)
Printing Requirements
What the final outcome will look like Size of the sheet Color Number of pages Type of paper
Thumbnail Sketch
Simple, rapidly drawn design of a layout Rough idea of a final version – puts the
plan in place
Rough Layout
A redrawn version of a thumbnail sketch, closely resembling the final layout Refined layout – a redrawn version of the
rough draft that is closer to the final layout
Comprehensive Layout
Detailed Layout showing how the printed piece will look when finished Very close to the final layout
Specifications
The overall layout guidelines relating to such information as type style, type size, line width, color use and page orientation