layout decision starbuck vs coffee bean

Purpose The purpose of this paper is to study the preference in

layout for coffeehouse comprises of the entrance zone, interior space,

interior design, lighting effect and the furniture itself that can lure

customers with respect to The Coffee Bean & Tea Leaf and

Starbucks.

Design/methodology/approach Data were collected throughout 60

questionnaires survey given to varying group sizes and activities.

Findings The results indicate that preference in layout for the case

coffeehouses retail indeed has significant influence towards luring

customers.

Research limitations/implications The study did not consider

demographic variables like income and education level as factors that

might affect consumers attraction towards coffeehouse retail.

Practical implications The findings can help coffeehouse retailers

in improving their display and layout design by focusing on the

recommended preference. The research helps coffeehouse retailers

to combat the competitive pressures of organized retailing preference

in layout.

Paper type General review

DESIGN & METHODOLOGY

INTRODUCTION

LITERATURE REVIEW

DATA ANALYSIS

CONCLUSION

The purpose of this paper is to study the

preference in layout for coffeehouse

comprises of the entrance zone, interior

space, interior design, lighting effect and the

furniture itself that can lure customers with

respect to The Coffee Bean & Tea Leaf and

Starbucks at Palm Square, Centre Point

Sabah.

Background & History

Objectives of Study

The objectives of this research were to answer these

questions:

1. How does entrance zone can lure customers

towards case coffeehouse?

2. How does interior space can to lure customers


3. How does interior design can lure customers


4. How does lighting effect can lure customers


5. How does furniture can lure customers towards

case coffeehouse?

Scope of Study

This study focuses on preference in layout

of coffeehouse comprises of the entrance

zone, interior space, interior design,

lighting effect and the furniture itself. The

case chosen for the study included the

Coffee Bean & Tea Leaf and Starbucks at

Palm Square, Centre Point Sabah.

Significant of Study

This area of research would highlight the

preference in layout for coffeehouse that gives

significant impact on customer attraction. It

will show how the layout of the case

coffeehouses affects the interaction of

customers, the activity and movement through

the space and longevity of stay. This

information will benefit both owners and other

small retailers.


INTRODUCTION

LITERATURE REVIEW

DATA ANALYSIS

CONCLUSION

The second chapter commences with a

comprehensive overview of preference in

layout for coffeehouse. The preference

comprises of the entrance zone, interior

space, interior design, lighting effect and the

furniture itself. Each will be explain in brief in

this section.

Concept & Definition

Entrance Zone

Efficient and well planned store entrances

can generate positive consumer attraction

and this can be linked to increased levels

of browsing and consumer spend in the

store. Loyalty is directly affected most

significantly by entrances and exit points.


Interior Space

Interior space refers to the spaciousness

and proximity of space. The core

requirements are enough space to move

around the store, ease of access from

outside the store and clear navigation and

displays.


Interior Design

The interior architecture, ceiling height, colors,

finish materials, furniture type, access to natural

lighting, type of artificial lighting, location of

electrical outlets, views to the outside, views of

spaces inside, availability of outside seating,

ability to move furniture, availability of speakers

for music or announcements, and any other

notable characteristics are interior design.


Lighting Effects

A study said there was a connection found

between levels of light and noise level and

how they affected the duration of stay at a

caf. As the level of light increased so did

the level of noise, both decreasing the

amount of time customers remained in the

establishment.


Furniture

The layout of any coffeehouses is influenced

by a number of things, including the

availability and location of windows, the

available seating, and the location of the

coffee bar and service areas. Hence, the

arrangement of furniture related to the

seating preferences.


INTRODUCTION

LITERATURE REVIEW

DATA ANALYSIS

CONCLUSION

Population & Sample Size

The target population in this research was

the clientele at the shopping mall including

students, shoppers and business men and

women. In this case the sample size was

60 respondents. The case coffeehouses

were:

Instruments of Study

1. Visual Documentation

2. Observation

3. Questionnaires Survey

Questionnaires Survey

Data Analysis


INTRODUCTION

LITERATURE REVIEW

DATA INTEPRETATION

CONCLUSION

Discussion of Findings

Entrance Zone

Layout of entrance zone plays an

important role to represent a coffee house

first impression. Both The Coffee Bean &

Tea Leaf and Starbucks design their

entrance layout in a desirable manner and

placing their main promotion menus at the

end caps.


Interior Space

The Coffee Bean & Tea Leaf and

Starbucks compressed furniture and

passable area to fully utilize the scarce

space with product display to increase the

rate of possibilities to purchase their

product as they are situated at every

angle of the coffeehouse.


Interior Design

The Coffee Bean & Tea Leaf interior

design with tea and coffee leaf pictures to

bring customers closer to their main

products. Starbucks however prefer to

place art work around the coffeehouse

wall to bring the pleasant feeling to their

patron as their main concern is to attach

people feel at home.


Lighting

Only small amount of respondent prefer

dim light to bright light during their visit at

The Coffee Bean & Tea Leaf. Most

respondents prefer bright light to enable

them to read varieties of magazine which

is available at Starbucks or during working

on their computers or chatting with fiends.


Furniture

More than half of respondents prefer The

Coffee Bean & Tea Leaf choices of

furniture compared to Starbucks. This

could arise because The Coffee Bean

uses various cozy sofas. Starbucks only

have round wooden seats and very few

sofas to comfort their customer.

Findings & Implications

By looking at to both coffeehouse

servicescapes, we found that more than

three quarter of our respondents prefer to

visit Starbucks. It is located and

surrounded with sport shops, bookstores

and cinema. We would expect that most of

the Palm Square clientele would be the

youngsters.

Limitations of Study

This study only cover The Coffee Bean &

Tea Leaf and Starbucks coffee house in

Palm Square, Centre Point Sabah. Thus,

we merely managed to distribute 60

questionnaires during our data collection

due to constraint of time. The limitation of

our choice of coffee houses in Palm

Square has included the clientele from

age range between 20 40 years old.


INTRODUCTION

LITERATURE REVIEW

DATA INTEPRETATION

CONCLUSION

Summary

Despite of our time constraint and choice

of specific coffee house location to study

the preference in layout design, we found

that location of the coffee house also play

a significant competitive advantages to

Starbucks Coffee compare to Coffee Bean

& Tea Leaf.

Recommendation

We would recommend that both

coffeehouses should insert other value

added in their coffeehouse in order to

attract not only potential customers but

also to retain loyal customers. Such as

channeling requests through OpenTable

software and computer devices at every

table should be considered in the future.

THE END

layout decision starbuck vs coffee bean

Documents

layout of coffeehouse

interior design

layout design

interior space

coffeehouse retailers

significant of study

lighting effect

luring customers