layar presentation at picnic 2010 - creative transmission #3
DESCRIPTION
A general presentation about what Layar and AR is all about. There's a video that goes with the presentation (before slide 3):http://www.youtube.com/watch?v=EtpNx7Y14d0TRANSCRIPT
![Page 1: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/1.jpg)
Augmented Reality
Dirk Groten CTO
vrijdag 24 september 2010
copy 2010 Layar BV
Who had an AR experience before
vrijdag 24 september 2010
We want to move people with Augmented Reality
vrijdag 24 september 2010
Augmented Reality
Technology=
vrijdag 24 september 2010
Augmented Reality
Content=
(in your world)
vrijdag 24 september 2010
Itrsquos about playing content
httpwwwyoutubecomwatchv=b64_16K2e08
httpitunesapplecomnlalbumone-your-name-epid379593408
httpmlayarcomopenconquar
httpopenspotifycomtrack1qZMPmpD1jDcOA7gZ6TCde
vrijdag 24 september 2010
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 2: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/2.jpg)
copy 2010 Layar BV
Who had an AR experience before
vrijdag 24 september 2010
We want to move people with Augmented Reality
vrijdag 24 september 2010
Augmented Reality
Technology=
vrijdag 24 september 2010
Augmented Reality
Content=
(in your world)
vrijdag 24 september 2010
Itrsquos about playing content
httpwwwyoutubecomwatchv=b64_16K2e08
httpitunesapplecomnlalbumone-your-name-epid379593408
httpmlayarcomopenconquar
httpopenspotifycomtrack1qZMPmpD1jDcOA7gZ6TCde
vrijdag 24 september 2010
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 3: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/3.jpg)
We want to move people with Augmented Reality
vrijdag 24 september 2010
Augmented Reality
Technology=
vrijdag 24 september 2010
Augmented Reality
Content=
(in your world)
vrijdag 24 september 2010
Itrsquos about playing content
httpwwwyoutubecomwatchv=b64_16K2e08
httpitunesapplecomnlalbumone-your-name-epid379593408
httpmlayarcomopenconquar
httpopenspotifycomtrack1qZMPmpD1jDcOA7gZ6TCde
vrijdag 24 september 2010
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 4: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/4.jpg)
Augmented Reality
Technology=
vrijdag 24 september 2010
Augmented Reality
Content=
(in your world)
vrijdag 24 september 2010
Itrsquos about playing content
httpwwwyoutubecomwatchv=b64_16K2e08
httpitunesapplecomnlalbumone-your-name-epid379593408
httpmlayarcomopenconquar
httpopenspotifycomtrack1qZMPmpD1jDcOA7gZ6TCde
vrijdag 24 september 2010
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 5: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/5.jpg)
Augmented Reality
Content=
(in your world)
vrijdag 24 september 2010
Itrsquos about playing content
httpwwwyoutubecomwatchv=b64_16K2e08
httpitunesapplecomnlalbumone-your-name-epid379593408
httpmlayarcomopenconquar
httpopenspotifycomtrack1qZMPmpD1jDcOA7gZ6TCde
vrijdag 24 september 2010
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 6: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/6.jpg)
Itrsquos about playing content
httpwwwyoutubecomwatchv=b64_16K2e08
httpitunesapplecomnlalbumone-your-name-epid379593408
httpmlayarcomopenconquar
httpopenspotifycomtrack1qZMPmpD1jDcOA7gZ6TCde
vrijdag 24 september 2010
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 7: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/7.jpg)
What does Layar play
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 8: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/8.jpg)
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 9: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/9.jpg)
copy 2010 Layar BV
Information Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 10: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/10.jpg)
Social Service
vrijdag 24 september 2010
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 11: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/11.jpg)
Social Service
vrijdag 24 september 2010
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 12: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/12.jpg)
copy 2010 Layar BV
Laye
r de
velo
ped
by M
uzar
amp B
luta
rsky
Stories amp Gamesvrijdag 24 september 2010
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 13: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/13.jpg)
Stories amp Games
vrijdag 24 september 2010
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 14: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/14.jpg)
copy 2010 Layar BV
Learning Experience
Layer developed by Hoppala
vrijdag 24 september 2010
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 15: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/15.jpg)
copy 2010 Layar BV
LearningExperience
vrijdag 24 september 2010
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 16: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/16.jpg)
What does Layar play
Game Learning Experience Information ServiceSocial Service
vrijdag 24 september 2010
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 17: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/17.jpg)
But there is more
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 18: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/18.jpg)
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 19: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/19.jpg)
vrijdag 24 september 2010
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 20: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/20.jpg)
vrijdag 24 september 2010
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 21: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/21.jpg)
vrijdag 24 september 2010
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 22: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/22.jpg)
Three parts of Layar ecosystem
Discovery Player Publishing
1000000 active users 1209 layers 5300 developersvrijdag 24 september 2010
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 23: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/23.jpg)
Offering the capabilities
vrijdag 24 september 2010
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 24: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/24.jpg)
Play layers in any iPhone app
- Binary code to be included in your Xcode project- Simple API that opens any published layer- Seamless handover to AR experience (incl authentication)
Sign-up for limited beta program httplayarcomplayer
vrijdag 24 september 2010
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010
![Page 25: Layar presentation at PICNIC 2010 - Creative Transmission #3](https://reader037.vdocuments.us/reader037/viewer/2022100309/55565fbfd8b42a144c8b4882/html5/thumbnails/25.jpg)
Thank you
dirklayarcomdirkgroten
vrijdag 24 september 2010