layar mobile monday düsseldorf 22 feb 2010
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Marc René GardeyaManager Quality Assurance
Photo: Marco Derksen
Layar Reality Browser“A beautiful, fun mobile app that shows you the things that you can’t see.”
Resulting in discovery, serendipity, understanding and fun experiences
Android iPhone 3G S Symbian
back soon2010
Supported devices
Location & direction
CompassGPS / Cell-ID Camera
Open platform
Everybody can create their own Augmented Reality experiences on Layar
AR experiences
Developers
Layers
Users
Brands & Publishers
Distribution = Reach
Campaigns & Pre-installations
Platforms &Stores
Distribution = Reach
Campaigns & Pre-installations
Platforms &Stores
Global Distribution Agreement
Samsung Football PubsTweeps Around Copenhagen Layer Architecture 3D
Layers
Samsung Football PubsTweeps Around Copenhagen Layer Architecture 3D
1500+ layers
Layers
Users
1.000.000+
Augmented Reality is an“Experience Medium”
not just a functional tool
Life Sized Experiences
City Marketing
Layer in development for funda (NL) by AugmentReality (UK)
Marketing as a Service
BankInter layer developed by SignoGeo
Album Launch
Layer developed by SystemK (Japan)
music starts playing automatically when reached pre-defined destination
Layer developed by SystemK (Japan)
www.augmentreality.co.uk
Tours with Props
“Old” art
Layer developed by Hoppala (Germany)
twitter.com/remcovroom
Sharable Treats
Burger Radar
Layer developed by AugmentReality (UK)
Content developers doing business
developing layers for themselves or 3rd parties
announced on MWC Barcelona - available end Q1
Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser.
Payments
Made by John Sietsema
Brands on Layar
3D modelers
Creative Agencies
Architects
Storytellers
Tech developers
Brands
Animators
Artists
Historians
Governments
Game designers
Educators
Ecosystem
Funded! € 2.5 million ($3.4 million)(Sunstone Capital & Prime Technology Ventures)
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