making a positive difference

Lawrence Teo Wei Hsin

19 Pepys Road, #01-07. Singapore 118450

Tel : (65) 9755 7482 Email : lawrenceteo69@gmail.com Singaporean Chinese Born 25February 1969. Married, 1 child

Jan2014-Jan2015 : Dairy Farm Singapore

Giant Hypermarket Store General Manager (IMM) • Responsible for the hypermarket with sales of 74million SGD and 155 co-workers

• Improved year-to-date sales development by 3.7% in 9months • Successfully managed the handover of a 2,000m2 warehouse in order to increase

productivity and improve operating result

• As pilot store, spearheaded development in Giant’s retail concept to improve customer ease of shopping

Sep2011-Jul2013 : Ikano Private Limited - Singapore

IKEA Store Manager (Tampines) • Developing people and business in the IKEA store with 385 co-workers, achieving sales

of 150million SGD (including Food & Beverage) from 4.7million visitors.

• Responsible for operations and maintenance of the IKEA building and property. • Member of the Ikano Retail Asia Board with a joint responsibility for corporate

governance and development of the retail business in the region. • Member of the Store Board for IKEA stores in Singapore, Malaysia and Thailand with a

joint responsibility for the growth and profitability of the IKEA business in the region.

Jan2009-Aug2011 : Ikano Private Limited - Singapore

IKEA Store Manager (Alexandra) • Developing people and business in the IKEA store with 340 co-workers, achieving sales

of 138million SGD (including Food & Beverage) from 3.5million visitors.

• Responsible for operations and maintenance of the IKEA building and property. • Member of the IKEA Retail Asia Board with a joint responsibility for the growth and

profitability of the IKEA business in the region. • Delivered increased profit of +9.6% during the 2008-9 recession through effective

management of operating and staff costs (with no lay-offs).

Sep2006-Dec2008 : Ikano Private Limited - Singapore

IKEA Country Sales Manager, Singapore • Established and successfully implemented a range and pricing strategy that led to

attaining "Lowest Price in Reality" as well as increased profit margins of +1.5%.

• Chairman of the Sales and Commercial Group (Local Country Board) with joint responsibility for the growth and profitability of the IKEA business in Singapore.

• Together with the Marketing Manager, planned and managed the annual commercial calendar to strengthen the IKEA brand by driving visitors into the IKEA stores and converting them to satisfied customers.

• Member of the expansion team for the second IKEA store in Singapore with a responsibility for the range and pricing strategy as well as the supply of goods for the

build-up leading to store opening.

Sep2003-Aug2006 : IKEA Asia Pacific - Singapore Supply Chain Manager (Lighting & Children’s Business)

• Responsible for the supply and distribution of the IKEA range from suppliers and distribution centres to all IKEA stores in the Asia Pacific region.

• As a member of the IKEA Asia Pacific management team, managed the smooth and

successful relocation of the distribution centre from Malaysia to Shanghai. • Coordinated local country approvals for the IKEA range in Asia Pacific

• Supported the build-up of new stores in Hong Kong and Taiwan through planning for the range and securing of the supply of goods leading to store opening.

Sep2000-Aug2003 : Ikano Private Limited - Singapore Sales Manager (Alexandra)

• Responsible for growth and profitability of the furniture range at the IKEA store. • Responsible for the competence, motivation and development of 60 sales co-workers.

• Core member of the retrofit team in the re-build of the IKEA Alexandra store in 2001. Jan1998-Aug2000 : IKEA of Sweden - Sweden

Project Leader/Product Developer (IKEA of Sweden) • Responsible for the study into one of IKEA's long term priorities "Living in Small

Spaces", culminating in the development of corner solutions in product lines as well as improved packaging solutions.

• Initiated a new "Living with Media" project to establish a framework for the

development of a new product range

Sep1995-Dec1997 : IKEA Asia Pacific – Singapore Commercial Manager (Livingroom, Dining and Work Furniture)

• Coordinated and established the IKEA range and catalogue for the Asia Pacific region that encompassed a distribution strategy and adaptation of product range to each local

market in order to maximise sales through stronger market relevance. • Initiated and implemented the Asia Pacific Bed and Mattress project that encompassed

local adaptation, manufacturing and distribution.

• Responsible for market and competitor survey for IKEA's first stores in China and Japan.

Mar1993-Mar1995 : Corten Private Limited - Thailand Store Manager

• Set up the company’s first overseas furniture retail store in Bangkok • Responsible for the sales and project management of office furniture in Singapore

through tenders • Initiated and rolled out production line for new office panel system from the US

Education : Bachelor of Science, Physiology and Biochemistry

National University of Singapore, 1993 Hobbies : Tennis, golf, cycling, cooking, movies Passion : People and making a positive difference!

Character : David Hood. Managing Director, IKEA Australia

References Christian Rojkjaer. Managing Director, Ikano Retail Asia