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Your Law Firm’s Logo
The Mark Of A Great Brand
LawLytics Webinar Series
09/12/13
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lawlytics.com/webinars/new
Every Thursday, 1pm EST Please Join Us!
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Today’s Webinar Is Meant To Get
You Thinking
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Madison Avenue, 1960’s
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Original Mad Men
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An Ad Campaign That
Changed An Industry
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What Was Once Doyle, Dane, Bernbach…
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I’m No Don Draper
I mean, seriously, have you seen a picture of me?!
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This Is Not A Logo
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What’s Makes A Logo Great?
When you see a great logo, you know what it stands for.
It helps to have a huge marketing budget to paste the logo’s image all over the world.
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A Great Logo Can Inspire Us
To Act
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Feels Different
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Even Great Logos Evolve
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Through The Years, Brands Have Evolved Their Logos To Simply Be Their Names
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The World Renowned
Striding Man (He’s always welcome in our house!)
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Your Logo Needs To
Walk The Walk
Scotch Drinkers Had Mixed Feelings About The Change To Johnnie Walker’s Striding Man Logo In 1996
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A Logo Must Be Versatile
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A Logo Can “Live” In A Lot
Of Places
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Some Brands Have Always Used Their
Name As The Basis For Their
Logo
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One Trend These Days Is For Logos To
Simply Be The Name Of The
Company
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Some Competitive Brands Have Logo Wars
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Some Brands Modify Their Logo For A
Different Audience
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Every Once in Awhile, A Logo
Achieves Legendary
Status
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What Has Been Seen
Can’t Be Unseen
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Logos: They’re Not
Rocket Surgery
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It’s Important To Remember:
Let’s Not Over-Think This Thing!
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Ta-Dah! Really?
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Designing A New Logo
Should Not Be A Sisyphean Effort
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Old-School, Conservative,
Corporate
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Add Color & Shape To Give
Your Name-Based Logo
More Character
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A Tagline, If It Really Says
Something, Can Add Character
To A Logo
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An Icon Can Help Anchor
Your Logo, As Well As Add Character &
Meaning
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Gavels, Columns & Scales Can
Help, If Handled In Unique Ways
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But When You Use A “Stock” Icon, It Shows
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Opportunity Is Everywhere Around You
• What does your law firm stand for?
• What do our competitors stand for?
• Does your name say it all? If so, that’s your logo. Treat it (design it) wisely.
• Could your logo benefit from an icon or other design treatment to highlight your practice area or philosophy?
• Could a tagline help your logo stand apart and attract more potential new clients?
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Next Week:
“An Introduc,on To Web Content Strategy”
LawLy>cs.com/webinars/new
Every Thursday, 10am PST
LawLytics Thursday Webinar Series
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kit@lawly>cs.com
#lawly>csu
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