Top 10 Law Firm Marketing Tips For Solos and Small Law Firms

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LAW FIRM MARKETING TIPSFOR SOLOS AND SMALL LAW FIRMSLAW FIRM MARKETING TIPSFOR SOLOS AND SMALL LAW FIRMS

Attorney Marketing

Some marketing companies create your website on their own proprietary platform. That may be an issue if you terminate your contract with them. Who ‘owns’ your website? And can you remove your website and all of its content after your contract has expired?

As a marketer, my goal is to ‘make Google happy.’ Nothing makes it happier than using your Google Business Listing. Fill it out completely, add photographs and start posting the content you create on it. Finally, get reviews that are full of valuable keywords.

Ask yourself these questions before you develop your marketing plan:• What is your firm’s unique value proposition?• Who is your target market?• Where are they? Meaning, where can you find them on or offline?• What is your message to them?

Own Your Website

Use Your Google Business Listing

Know Your Target Market

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Top 10 Law Firm Marketing Tips For Solos and Small Law Firms

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After you answer the questions above make a plan. Create a content calendar, identify what lead generation methods you will use (i.e. search engine optimization or paid ads), and select the channels you want to utilize such as an email newsletter, LinkedIn, Google or Facebook.

Create a Marketing Plan4

All of your marketing channels should have the same Name, Address & Phone Number (NAP). There are many online business directories, social media channels and other websites where your law firm contact information is listed. Ensure they are all consistent. Much of this can be done by using Yext.com though it is less expensive to have a marketing company do it for you.

Before you write content (practice area page or blog article), research what and how people are searching. You can use tools like www.answerthepublic.com, the Google Ads keyword planner tool or even Google itself to see what people are searching for. And then answer peoples’ questions.

Just because you post it does not mean they will come. After you post a blog article or other piece of content, promote it to all your social media channels. Don’t forget to post it on your Google Business Listing as well.

‘On-site’ search engine optimization is critical to getting found in Google. It takes an experienced technician to optimize a site correctly. Whether you want to use Google for lead generation or not, your on-site SEO should be a priority.

Consistent Contact Information

Research Before you Write

Promote Your Content

Optimize Your Website

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Top 10 Law Firm Marketing Tips For Solos and Small Law Firms

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Nothing drives engagement with your followers like video and graphics. Include a video or a graphic on every website page and in every social media post. This could include short video clips, infographics or simple graphics made with tools like Canva.com.

It’s important to use a marketing consultant with legal experience for many reasons. Most importantly, the consultant can help you avoid marketing ethical pitfalls. Recently, we reviewed a law firm website in Illinois that stated that the lawyer was a specialist on family law. This is a violation of the ethical rules in Illinois and could have been simply avoided.

For a free consultation regarding your law firm marketing plans,

Utilize Video & Graphics

Make Sure Your Marketing Consultant has Legal Experience

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contact LawFull Attorney Marketing at

312-300-0783