lauren wilson: graduate life at impression nottingham
TRANSCRIPT
Studying and staying in Nottingham
Lauren Wilsondigital PR account exec on Impression’s graduate scheme
My role at ImpressionDigital PR
● Copywriting
● Visual content research and design briefing
● Pitching
● Results measurement
● Strategy
Events/ outreach
● Influencer events
● Conferences
● Outreach days and events
SEO
● Strategy
● Keyword research and tracking
● Targeted outreach
● Web page optimisation
● Results measurement
Account management
● Client calls and meetings
● Liaising throughout month
● Monthly reporting
Impression’s role in my career
– Mentorship and management: a balance
– Flat hierarchy
– Weekly catch ups
– Monthly 121s
– Advice drop-ins