laurel angstead portfolio

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ATI NURSING | strategic planning

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ATI NURSING | research

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ATI NURSING | re-brand

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ATI NURSING | re-brand

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ATI NURSING | tradeshow & re-brand

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ATI NURSING | video

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ATI NURSING | print

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A T I C O N S U L T I N G C A M P A I G N C O N C E P T S 4 . 2 7 . 2 0 1 6

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ATI NURSING | direct mail

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ATI NURSING | program launch

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ATI NURSING | program launch

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ATI NURSING | packaging

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ATI NURSING | event planning

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ATI NURSING | content delivery

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ATI NURSING | content & sponsorship

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ATI NURSING | event management

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© Nueterra 2015

Methodist Hospital for Surgery2015 Strategic Marketing Plan - General

Expense Overview Budget Actual DifferenceCommunity Relations and Donations $ 15,000.00 $ 3,500.00 $ 11,500.00

Grass Roots/Direct Marketing $ - $ - $ - Advertising $ 69,160.00 $ - $ 69,160.00

Online, Interactive & Digital $ 59,320.00 $ - $ 59,320.00 Operational $ 1,450.00 $ - $ 1,450.00

PR Media Relations $ 2,500.00 $ - $ 2,500.00 Marketing Collateral & Signage $ 23,290.00 $ - $ 23,290.00

Research $ 360.00 $ - $ 360.00 Physician Relations $ 9,200.00 $ - $ 9,200.00

$ 180,280.00 $ 3,500.00 $ 176,780.00

Marketing and Communications Strategy - Patients Costs Actual Status Due Date Responsible Next Steps

Community Relations and Donations 15,000.00$ 3,500.00$ Discression of Community Relations Manager 15,000.00$ Pending Approval Jan - Dec Heather Annual NDCC Health Care Conference 3,500.00$ Jan Heather Sporting Associations? Heather High School Athletics Sponsorships Heather Metrocrest Chamber Directory Heather Hotcake Hustle (May be booked by Baylor) Heather Special Olympics Heather ND Chamber Healthcare Conference Heather Metro Crest Chamber Breakfast Heather Dallas Biz Journal Health Fair - 3/21 Heather Addison Christmas Tree Lighting Heather Tasty Run Heather Addison, Carrollton and Plano Chambers Heather Best Docs in Collin County (Late March) Heather Best Docs Event (Late September) Heather Excellence in Healthcare Awards (November) HeatherPlace seminars on all community calendars Approved Feb HeatherGrass Roots/Direct Marketing -$ -$ Team up with major gyms/clubs/classes with new client bags (Jan-July) -$ Approved Jan - Dec Heather

Nueterra Marketing Laurel Angstead | 1/21/15

© Nueterra 2015

Methodist McKinney Hospital2015 Strategic Marketing Plan

Expense Overview Budget Actual DifferenceCommunity Relations and Donations $ 15,800.00 $ 4,000.00 $ 11,800.00

Events $ 3,500.00 $ - $ 3,500.00 Advertising $ 90,480.00 $ - $ 90,480.00

Online, Interactive & Digital $ 57,280.00 $ - $ 57,280.00 Operational $ - $ - $ -

PR Media Relations $ 2,000.00 $ - $ 2,000.00 Marketing Collateral & Signage $ 46,110.00 $ 2,727.06 $ 43,382.94

Research $ 660.00 $ - $ 660.00 Physician Relations $ 1,200.00 $ - $ 1,200.00

$ 217,030.00 $ 6,727.06 $ 210,302.94

Marketing and Communications Strategy - Patients Costs Actual Status Due Date Responsible Next Steps

Community Relations and Donations 15,800.00$ 4,000.00$ Chamber Events Pending Approval Nueterra 18th Annual Chamber Golf Classic [Branding] 1,500.00$ Pending Approval June Nueterra 2015 State of the Community Lunch + Attendee [Branding]

5,000.00$ Pending Approval Nov Nueterra

Walker Elementary PTA Star Stampede [Branding/General] 250.00$ Pending Approval April NueterraChristmas in July - Church [Branding/General] 250.00$ Pending Approval July NueterraStonebridge Racers 5K Races [Ortho] Pending Approval April 250.00$ Pending Approval April Nueterra May 250.00$ Pending Approval May Nueterra July 250.00$ Pending Approval July Nueterra September 250.00$ Pending Approval Sept Nueterra October 250.00$ Pending Approval Oct Nueterra Nov 250.00$ Pending Approval Nov Nueterra Promo Items 1,000.00$ Pending Approval NueterraPSA [Branding + Sports Medicine] $ 4,000.00 $ 4,000.00 Pending Approval Spin Wheel $ 400.00 Approved Feb Nueterra Banner $ 1,000.00 Pending Approval Feb Nueterra Sponsor Fair (3) Pending Approval April Pending Approval April Sept Pending Approval Sept Dec Pending Approval Dec

Nueterra Marketing Laurel Angstead | 2/19/15

NUETERRA | strategic planning

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Methodist Hospital for Surgery (Addison)2015 Marketing Schedule

28 4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27Community Relations and DonationsEvent Schedule at Discression of Heather FerryHealogics Community EventsEventsPatient Seminars led by PhysiciansWound Clinic Open HouseGrass Roots/Direct MarketingTeam up with major gyms/clubs/classes with new client bags (Jan-July)AdvertisingPrintAddison Magazine (w/ Digital Enhancements) Full pg.D MagazineDallas Morning News (NeighborsGO) 1/2pg. Full Color (bi-weekly)Carrollton, Addison ZonesDallas Morning News (NeighborsGO) 1/2pg. Full ColorCarrollton, Addison Zones - HEALOGICSRadioPandoraKPLXDirect MailSeminar Invite MailersHealthGrades MailersOnline, Interactive & DigitalSEO, Web Maintenance & HostingOnline AdvertisingHealogics Online AdvertisingBloggingSocial MediaFacebook Posting & Patient EngagementGoogle PlacesEmailPR Media RelationsOp Eds/Feature StoriesPlano ProfileD MagazineAddison MagazinePress Releases (equipment, new service line, new physician, patient testimonial)Radio/TV/Newspaper InterviewsGood Day DallasMidday NewsPhysician RelationsEventsScheduler Luncheon AdvertisingHealthGrades MailersPhysician Liaison ActivitiesDropping off Collateral/Meeting with PhysiciansDelivering Wound Care Clinic Invites

AllGeneral/Branding/Other

JointSpine

PTFoot & Ankle

Physician RelationsWound Care

October November DecemberJanuary February March April May June July August Sept

Methodist McKinney Hospital2015 Marketing Schedule

28 4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27Community Relations and DonationsChamber EventsWalker Elementary PTA Star Stampede [Branding/General]Christmas in July - Church [Branding/General]Stonebridge Racers 5K Races [Branding/General]PSA [Branding + Sports Medicine] Banner Sponsor Fair (3) Individual Fair (5) Literature Rack (1 slot) (Ortho ER Rack Card) Logo on TVsElementary School Nurse/Parents RelationsEventsSeminars - Dr. Stringer [Urology]Seminar - Spine [Spine]Seminar - Ortho/Foot & Ankle [Ortho]Seminars - Dr. Toulson [Ortho]AdvertisingPrintMcKinney Magazine (Chamber)McKinney Living MagazineMcKinney North HSMcKinney Boyd HSMcKinney HSFrisco Heritage HSFrisco Centennial HSProsper HSSherman HSFrisco Independent HSRadio106.1 KISS99.5 The WolfKLAKDirect MailNew Resident Magnet Mailer (General Services) [General/Branding]Seminar MailersOnline, Interactive & DigitalSearch Engine Optimization [All]Online AdvertisingPPCRe-MarketingBlog CopywritingMobile AppYouTube/VideosOrtho Video [Ortho]Spine Video [Ortho]Facility Tour Video [Ortho]Wait room TV Programming (Mirabyte) [All]Social MediaFacebook Posting & Patient Engagement [All]PR Media RelationsPress Releases

Marketing and Communications Strategy - Referring PhysiciansEventsScheduler LuncheonsAdvertisingDirect MailLetters to top 100 Large biz and top 100 Medium biz congratulatingPhysician Liaison ActivitiesDropping off Collateral/Meeting with Physicians & nearby biusinesses for ED

Physician Relations

NovemberApril Sept OctoberJuly AugustMay June DecemberJanuary February March

AllGeneral/Branding/Other

Orthopedics/Pain/Sports MedicineSpine

Orthopedic ER/ER

NUETERRA | strategic planning

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Preparing for Surgery

Inpatient RecoveryAfter your surgery, you will be moved to the recovery area

where you will be closely monitored until you are ready to transfer to an overnight room. Patients requiring an overnight stay at Methodist Hospital for Surgery will be taken to one of our private patient rooms to recover where your family is welcome to join you.

Patient Room Amenities:· Large, private rooms· Flat-screen televisions· Hotel-quality beds and linens· Free Wi-Fi access· Free room service meals

Outpatient RecoveryAfter your outpatient surgery or procedure, you will be

moved to the recovery area where you will be closely monitored until you are ready to go home. It is normal to feel discomfort in the area of your surgical site. You may also experience some drowsiness or dizziness, depending on the type of anesthesia you received.

When you are fully awake, your family will be able to join you in the recovery area until you are discharged. Although the times vary, most patients are discharged one to three hours after surgery. For your safety, please arrange for an adult to drive you home after surgery. You will not be allowed to drive yourself home.

Visiting HoursMethodist Hospital for Surgery welcomes the friends and

family of inpatients during regular visiting hours. Please respect the other patients and their families by visiting during these times. General inpatient visiting hours are 8 a.m. to 10 p.m. daily.

We offer complimentary coffee, cable television, and Wi-Fi access in our waiting area for the friends and family of all patients.

Insurance VerificationPlease bring a photo ID, such as a driver’s license or

government-issued ID card, as well as your most current insurance, Medicare, or public assistance card. If you have more than one insurance carrier, we will also need a current copy of your secondary insurance card. Upon receipt of your insurance information, Methodist Hospital for Surgery will verify your primary and secondary insurance carriers or government agency directly for hospital services.

Please be aware of your insurance plan’s policy on admission requirements, such as pre-authorization. You or your physician may have to adhere to certain requirements in order to ensure maximum reimbursement from your insurance carrier(s). Failure to obtain pre-authorization, physician referral, or a second opinion may greatly reduce or eliminate your insurance benefits.

Billing ProcessWe bill your insurance carrier shortly after health care

services are rendered. After your insurance company processes our bill, they will send you a summary statement or explanation of benefits (EOB) statement.

The EOB statement is not a bill; it is an itemization to show you how much your insurance company will pay the hospital and the portion of the bill that is your responsibility to pay. The hospital will send you a bill for the portion owed by you. The amount we bill you is due upon receipt. If you are unable to make the payment in full, please call 469-248-3900 and ask to speak with our business office.

Please be aware that you may receive several individual bills from other providers besides Methodist Hospital for Surgery such as the radiologist, pathologist, anesthesiologist, and the emergency room physician. Methodist Hospital for Surgery only bills for hospital services.

PaymentBe prepared to pay any co-pay or deductible amounts

on the day services are rendered. Patients who do not have insurance coverage are required to pay their charges in advance. Methodist Hospital for Surgery accepts cash, cashier’s checks, all major credit cards, and personal checks with a valid ID. Please contact our business office for payment information.

If you require special financial arrangements, please call 469-248-3900 prior to your surgery and ask to speak with our business office to discuss alternative methods of payment. Our patient account representatives are available 8 a.m. to 5 p.m. Monday through Friday to discuss financial arrangements with you.

Ownership Disclosure. Methodist Hospital for Surgery is a physician-owned facility. This means that one or more physicians have an ownership or financial interest in this facility. The physician who referred you to this facility for a surgical procedure may be one of the physicians that has an ownership or financial interest in this facility. This facility maintains a list of all physician owners, which is available upon request. This information is being provided in order to assist you in making an informed decision about your care. You are free to choose another facility in which to receive the services that have been ordered by your physician.

Independent Contractor Notice. The physicians and other specialized medical service providers, including anesthesia, radiology, or pathology, that use this facility, are independent contractors and are not employees or agents of the facility. Since they are independent contractors, the facility is not responsible or liable for their acts or omissions.

Advance Directives and Living Wills. You have the right to decide and communicate your wishes concerning your care, including your desire to refuse or accept life-sustaining medical treatment in the event of a serious illness or injury. To ensure that your wishes are followed, we ask that you bring a copy of your advance directive or living to be placed in your medical record. Advance directives can be changed or cancelled at any time.

Concerns About Your Care. You have a right to be told about our policy and procedure on complaints. Please contact our president for additional information on how to submit a complaint, how complaints are reviewed, the time frame for review of complaints, when to expect a response, and the possible outcomes of complaints. Feel free to follow up with our president if your complaint has not been addressed.

President 17101 Dallas Parkway Addison, TX 75001 Email: [email protected]

A patient may lodge a grievance with the Texas Department of Health directly, regardless of whether he/she has first used the hospital’s grievance process. The Department of Health may be contacted at:

Health Facility Compliance Group Texas Department of State Health Services PO Box 149347 Austin, TX 78714-9347 Fax: 512-834-6653 Complaint hotline: 888-973-0022 Email: [email protected]

A patient may lodge a grievance with the Medicare Beneficiary Ombudsman directly, regardless of whether he/she has first used the hospital’s grievance process. Medicare may be contacted at 1-800-633-4227, www.medicare.gov, www.medicare.gov/navigation/help-and-support/ombudsman.aspx.

Recovering from Surgery Financial Information Legal Information

Before Your Surgery· Prior to your surgery, a staff member will call to

confirm your surgery time and ask questions regarding your medical conditions, allergies, and medications.

· A hospital nurse will tell you what time you are to stop eating and drinking prior to your surgery. If you do not follow these instructions, your surgery or procedure may be cancelled.

· If you take medication for any condition, even if it is unrelated to your surgery or procedure, ask your physician or a hospital nurse whether to take it the day of surgery.

· Notify your physician if there is any change in your health the week before your surgery, such as a cold, fever, or sore throat.

· For women, if there is any possibility that you are pregnant, please notify your physician and a hospital nurse.

Day of Your Surgery· Bathe and dry your hair the morning of your surgery.· Do not use any styling products or wear makeup,

perfume, or nail polish.· Do not wear or bring any valuables, including watches,

rings, or other jewelry.· Please bring a storage container for contact lenses,

dentures, and any other prosthesis. You will need to remove any and all of these items prior to surgery.

· Wear comfortable, loose-fitting clothing. Upon arrival, you will change into a gown and slippers provided by the hospital.

· Arrive promptly at the scheduled time to allow adequate time for admission procedures.

PreParing for Surgery

Before your Surgery· Prior to your surgery, a staff member will call to confirm

your surgery time and ask questions regarding your medical conditions, allergies and medications.

· A hospital nurse will tell you what time you are to stop eating and drinking prior to your surgery. If you do not follow their instructions, your surgery or procedure may be cancelled.

· If you take medication for any condition, even if it is unrelated to your surgery or procedure, ask your physician or a hospital nurse whether to take it the day of surgery.

· Notify your physician if there is any change in your health, such as a cold, fever or sore throat, the week before your surgery.

· For women, if there is any possibility you are pregnant, please notify your physician and a hospital nurse.

recovering from Surgery

outpatient Surgery

After your outpatient surgery or procedure, you will be moved to the recovery area where you will be closely monitored until you are ready to go home. It is normal to feel discomfort in the area of your surgery. You may also experience some drowsiness or dizziness, depending on the type of anesthesia you received.

When you are fully awake, your family will be able to join you in the recovery area until you are discharged. Although the times vary, most patients are discharged one to three hours after surgery. For your safety, please arrange for an adult to drive you home after surgery. You will not be allowed to drive yourself home.

inpatient recovery

After your surgery, you will be moved to the recovery area where you will be closely monitored until you are ready to transfer to an overnight room. Patients requiring an overnight stay at Methodist McKinney Hospital will be taken to one of our private patient rooms to recover where your family is welcome to join you.

Patient Room Amenities:· Large, private rooms· Flat screen televisions· Hotel-quality beds and linens· Free Wi-Fi access· Free room service meals

visiting Hours

Methodist McKinney Hospital welcomes the friends and family of inpatients during regular visiting hours. Please respect the other patients and their families by visiting during these times.

We offer complimentary coffee, televisions and Wi-Fi access in our waiting area for the friends and family of all patients.

General visiting hours are 10 a.m. to 8 p.m. daily.

financial information

Insurance Verification

Methodist McKinney Hospital will bill your primary and secondary insurance carriers or governmental agency directly for the facility fees. Be sure to bring your most current primary and secondary insurance, Medicare or public assistance card with you on the day you receive hospital services.

Please be aware of your insurance plan’s admission policies, as you may have to adhere to certain requirements in order to ensure maximum reimbursement. Failure to obtain pre-authorization, physician referral or a second opinion may greatly reduce or eliminate your benefits.

Billing Process

We bill your insurance carrier shortly after health care services have been rendered. After your insurance company processes our bill, they will send you a summary statement or explanation of benefits (EOB) statement.

The EOB statement is not a bill; it is an itemization to show you how much your insurance company will pay the hospital for services and the portion of the bill that is your responsibility to pay. Your insurance carrier will send you a bill for the portion owed by you. The amount we bill you is due upon receipt. If you are unable to make the payment in full, please contact our business office at (972) 569-2700.

Please be aware that you will receive several individual bills. Your bill from Methodist McKinney Hospital covers the use of this facility only.

Payment

Be prepared to pay any co-pay or deductible amounts on the day services are rendered. Patients who do not have insurance coverage or those having cosmetic surgery are required to pay their charges in advance. Please contact our business office for pricing information.

If you require special financial arrangements, please call our business office at (972) 569-2700 prior to your surgery to discuss alternative methods of payment. Our patient account representatives are available 8 a.m. to 5 p.m. Monday through Friday to discuss financial arrangements with you.

Methodist McKinney Hospital accepts cash, cashier’s checks, all major credit cards and personal checks with a valid I.D.

legal information

ownership Disclosure. Methodist McKinney Hospital is a physician-owned facility. This means that one or more physicians have an ownership or financial interest in this facility. The physician who referred you to this facility for a surgical procedure may be one of the physicians that has an ownership or financial interest in this facility. This facility maintains a list of all physician owners, which is available upon request. This information is being provided in order to assist you in making an informed decision about your care. You are free to choose another facility in which to receive the services that have been ordered by your physician.

independent contractor notice. The physicians and other specialized medical service providers, including anesthesia, radiology or pathology, which use this facility, are independent contractors and are not employees or agents of the facility. Since they are independent contractors, the facility is not responsible or liable for their acts or omissions.

advanced Directives and living Wills. You have the right to decide and communicate your wishes concerning your care, including your desire to refuse or accept life-sustaining medical treatment in the event of a serious illness or injury. To ensure that your wishes are followed we ask that a copy of your advance directive or living will be placed in your medical record. Advance directives can be changed or cancelled at any time.

concerns about your care. You have a right to be told about our policy and procedure on complaints. Please contact our president for additional information on how to submit a complaint, how complaints are reviewed, the time frame for review of complaints, when to expect a response, and the possible outcomes of complaints. Feel free to follow up with our president if your complaint that has not been addressed.

President 8000 W. Eldorado Parkway McKinney, Texas 75070 [email protected]

Patients may lodge a grievance with the Joint Commission Accreditation directly, regardless of whether he/she has first used the hospital’s grievance process. The Joint Commission may be contacted at the Office of Quality Monitoring, The Joint Commission, One Residence Boulevard, Oakbrook Terrace, IL 60181. Complaints may also be filed by fax at (630) 792-5636, phone (800) 994-6610, or e-mail at [email protected].

You also have the right to file a complaint by contacting the Texas State Department of Health and Human Services Commission at:

HHSC Office of the OmbudsmanMail Code: H-700P. O. Box 85200Austin, Texas [email protected]

Day of your Surgery· Bathe and dry your hair the morning of your surgery.

· Do not use any styling products or wear make up, perfume or nail polish.

· Do not wear or bring any valuables, including watches, rings or other jewelry.

· Bring a storage container for contact lenses, dentures, and any other prosthesis. You will need to remove any and all of these during pre-op.

· Wear comfortable, loose fitting clothing. Upon arrival, you will change into a gown and slippers provided by the hospital.

· Arrive promptly at the scheduled time to allow adequate time for admission procedures.

Bringing together some of the leading surgeons in the Dallas-Fort Worth metroplex, Methodist Hospital for Surgery offers a patient care experience unique to our hospital in the areas of spine surgery, orthopedics, ear, nose and throat, podiatry, pain management, ophthalmology, and reconstructive plastics.

SPECIAL TREATMENTIT’S HOW WE OPERATE.

Hospital Highlights• ConvenientlylocatedofftheDallasNorth

TollwayinAddison• Inpatientandsame-daysurgery• Hotel-qualityinpatientroomswithdelicious

roomservicemeals• Outpatientandinpatientimaging• Outpatientandinpatientphysicaltherapy• Emergencyservices• Diagnosticlab

Patient Registration

Patient’s name: _____________________________________

Surgery date: _______________________________________

Arrive at: __________________________________________

Physician’s name: ___________________________________

Physician’s phone: __________________________________

Methodist Hospital for Surgery17101 Dallas Parkway

Addison, TX 75001469-248-3900

Fax: 469-248-3901www.MethodistHospitalforSurgery.com

www.facebook.com/MethodistHospitalforSurgery

Methodist Hospital for Surgery is an independent, legal entity separate from Methodist Health System, Methodist Dallas Medical Center, Methodist Charlton Medical Center, Methodist Mansfield Medical Center, Methodist Richardson Medical Center, Methodist

McKinney Hospital, and Methodist Hospitals of Dallas.

Lab and Imaging Patients

Lab and imaging patients are asked to arrive at least 15 minutes prior to your procedure time to complete registration paperwork. To ensure timely registration, please bring the following documentation:

· Insurance ID card(s)· Drivers license or personal ID card· Physician order forms· Payment for your insurance co-pay, if any

Please remember to follow any specific preparation or dietary restrictions communicated by your physician’s office at the time of scheduling. Failure to do so may result in the rescheduling of your appointment.

Surgical Patients

Surgical patients are asked to arrive at least one hour prior to your scheduled surgery or procedure time to complete registration paperwork. To ensure timely registration, please bring the following documentation:

· Insurance ID card(s)· Driver’s license or personal ID card· Any paperwork from your physician, such as test results· List of your medications, including over-the-counter

drugs and nutritional and herbal supplements· Payment for your insurance co-pay

Please remember to follow any specific preparation or dietary restrictions communicated by your physician’s office at the time of scheduling. Failure to do so may result in the rescheduling of your appointment.

Special Needs Patients

We are happy to accommodate any special needs of a patient. We ensure accessibility and effective communication regardless of your situation. Interpreter services are available for the hearing impaired. Please notify the hospital of your special needs prior to arriving on your day of surgery.

Nondiscrimination Policy

This facility does not discriminate against any person on the basis of age, sex, race, color, religion, national origin, or disability in admission, treatment, or participation in its programs, services, and activities, or in employment.

Methodist Hospital for Surgery is a specialty surgical hospital located in the Addison community of Dallas. Designed by some of Dallas’s leading specialists, the hospital offers both inpatient and outpatient procedures in a relaxed, patient-focused environment.

With seven operating rooms equipped with advanced medical technology, Methodist Hospital for Surgery is prepared to meet the surgical needs of the residents of north Texas and surrounding communities. Additionally, when surgery requires an overnight stay, patients can recover in one of our 32 spacious, private rooms.

Methodist Hospital for Surgery is committed to providing an exceptional surgery experience to every patient.

About the Hospital

Patient’s Name: ________________________________________

Surgery Date: _________________________________________

Arrive at: _____________________________________________

Physician’s Name: ______________________________________

Physician’s Phone: _____________________________________

Methodist McKinney Hospital8000 W. Eldorado Parkway

McKinney, Texas 75070(972) 569-2700

Fax: (972) 569-2799www.methodistmckinneyhospital.com

Methodist McKinney Hospital is an independent, legal entity separate from Methodist Health System, Methodist

Dallas Medical Center, Methodist Charlton Medical Center, Methodist Mansfield Medical Center, Methodist Richardson

Medical Center, and Methodist Hospitals of Dallas.

PATIENT REGISTRATION

LAB AND IMAGING PATIENTSLab and imaging patients are asked to arrive at least 15

minutes prior to your procedure time to complete registration paperwork. To ensure timely registration, please bring the following documentation:

· Insurance ID card(s)· Drivers license or personal ID card· Physician order forms· Payment for your insurance co-pay, if any.

Please remember to follow any specific preparation and/or dietary restrictions communicated by your physician’s office at the time of scheduling. Failure to do so may result in the rescheduling of your appointment.

SURGICAL PATIENTSSurgical patients are asked to arrive at least one hour

prior to your scheduled surgery or procedure time to complete registration paperwork. To ensure timely registration, bring the following documentation:

· Insurance ID card(s)· Drivers license or personal ID card· Any paperwork from your physician, such as test results · List of your medications· Payment for your insurance co-pay

Please remember to follow any specific preparation and/or dietary restrictions communicated by your physician’s office at the time of scheduling. Failure to do so may result in the rescheduling of your appointment.

SPECIAL NEEDS PATIENTSWe are happy to accommodate any special needs of a

patient. We ensure accessibility and effective communication regardless of your situation. Please notify the hospital of your special needs prior to arriving on your day of surgery.

Methodist McKinney Hospital uses the following number for the deaf and hearing impaired: (972) 569-2759.

NON-DISCRIMINATION POLICYThis facility does not discriminate against any person

on the basis of age, sex, race, color, religion, national origin, or disability in admission, treatment, or participation in its programs, services and activities or in employment.

ABOUT METHODIST MCKINNEY

Methodist McKinney Hospital is a community

hospital located in the Stonebridge Ranch

community of McKinney, Texas, and designed

by local physicians with their patients’

needs in mind. Our hospital offers both

inpatient and outpatient procedures in a

relaxed, patient-focused environment.

With six operating rooms and two procedure

rooms equipped with advanced medical

technology, Methodist McKinney Hospital

is prepared to meet the surgical needs

of the residents of McKinney, Frisco,

Allen, and surrounding communities.

Additionally, when surgery requires an

overnight stay, patients can recover in

one of our 15 spacious, private rooms.

Methodist McKinney Hospital is

committed to providing quality and

compassionate care for our patients.

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the RANKSJOIN

15 national awards in the last year give us top rank. Choose excellence.

17101 Dallas Parkway • Addison, TX(469) 248-3900 • MethodistHospitalForSurgery.com

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NUETERRA | collateral

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Mark O. Covington, MDDouglas H. Cowan, MDJohn C. Ellis, MD, FACS

Andrew S. Pavlovich, MD, FACSDaniel A. Sleve, MDKelvin L. Walls, MD

120 NE Saint Luke’s Blvd. Lee’s Summit, Missouri 64086(816) 347-5800 SaintLukesSurgiCenter.org

EVERYTHING YOU NEVER KNEW YOUR

ENT COULD DO

What comes to mind when someone mentions an “ear, nose

and throat” (ENT) specialist? If you’re like countless other Americans, you think of a kid with chronic infections receiving tubes in his ears, or maybe you’re a severe sinus sufferer who thinks of a sinuplasty. But generally speaking, few people understand the lengthy training required to be an ENT specialist and many may not realize the breadth of services these medical professionals provide.

With Pediatric ENT Month just around the corner, the specialists at Saint Luke’s Surgicenter Lee’s Summit and ENT Associates of Greater Kansas City want to shed some light on what exactly they can do for their patient population—both pediatric and adult.

Saint Luke’s Lee’s Summit Surgicenter is proud to partner with ENT Associates of Greater Kansas City.

Getting to Know OtorhinolaryngologyFormally, ENT is known as otorhinolaryngology and it incorporates eight subspecialties, including: head and neck oncologic surgery, facial reconstructive surgery, otology, neurotology, rhinology and sinus surgery, laryngology and voice disorders, pediatric otolaryngology and sleep medicine. Basically, ENT specialists, like those at ENT Associates of Greater Kansas City, are able to address most of your troubles related to sinuses, allergies, hearing, the thyroid, balance, head and neck trauma or cancer, and even speech and voice restoration.

The Basics: Common Reasons to See an ENT What you’ve heard is true: pediatric ear and throat problems are among more common reasons to visit an ENT specialist. A child who suffers recurrent ear infections is likely harboring fluid in their eustachian tubes which can become repeatedly infected—this is when a child may have tubes inserted to prevent further infection and restore normal hearing. The other common trouble is with tonsils and adenoids, which can be safely removed by an ENT specialist.Childhood and adult allergies and sinuses are the next most common reason to see an ENT specialist. For these you can expect a tiered approach to allergy testing and a full complement of treatments and surgical procedures.

Testing for allergic responses, which may be done as a blood or skin test, is useful in determining appropriate treatment routes when symptomatic treatment proves inadequate. A skin test may be as simple as a skin prick, which introduces a small amount of a specific allergen into the top layer of skin, or it may be intradermal, which injects the same allergen deep into the dermis. Chronic allergies lead to constant inflammation in the nasal passage and sinuses, and that usually results in a sinus infection. Sinus infections that do not respond to pharmaceutical approaches may require surgery, and for that options include endoscopic sinus surgery, balloon sinuplasty, septoplasty (to treat a deviated septum) and more.

Beyond the Basics: Head and Neck TreatmentBeyond middle ear troubles and problematic sinuses, ENT specialists are uniquely trained to deal with every aspect of the head and neck, excluding the eyes, brain and spine. This can mean reconstructive surgery following trauma; corrective ear surgery to restore hearing; or surgical removal of lymph nodes or cancerous lesions. And it all takes a unique approach when left in the hands of an ENT specialist. Take thyroid surgery for example—this procedure treats thyroid nodules, cancer and hyperthyroidism by removing part or all of the thyroid gland. What’s unique to the ENT approach is the focus on preserving both the nerves running through the neck and the neck’s aesthetic appearance. It’s also worth noting that your ENT specialist will almost never suggest surgery as a first or only option, knowing that some conditions may respond favorably to medicine. The approach is similar for patients battling cancer of the head or neck. Traditional surgery is nothing short of life-saving, but when entrusted to an ENT specialist, there is greater focus on—and

training in—preserving the physical structure and aesthetic appearance of the area(s) being operated on. Generally, procedures to remove cancerous lesions are minimally-invasive and lead to not only a high cure rate, but also a renewed sense of self.

Rounding Out with Hearing, Balance & BotoxYou probably never knew that your local ENT doctor would provide Botox injections, too. But sure enough, this is a common treatment for those suffering chronic migraines and, as you’ve learned, the head is ENT territory. From there, the list of offerings only grows. Audiology is commonly sought at ENT offices, where patients can receive hearing evaluations, hearing aids and minimally-invasive surgeries to restore hearing loss. Unlike audiologists (Au.D.), who generally provide only hearing aids and listening assistive devices, an ENT specialist can often diagnose the physical cause of hearing loss and restore it in part or in full. In relation to the ears, vertigo and other balance disorders can also be diagnosed and treated at an ENT office, though surgical procedures are not typically involved. Among the more common balance disorders treated is benign positional vertigo, a condition common in the elderly. ENTs are able to evaluate this type of disorder and then treat it with medication and special balance excercises, including a physician-directed series of movements called the Epley maneuver.

Meet the Physicians at ENT Associates of Greater Kansas CityIt’s amazing what one specialist—or one group of specialists—can address. And the best-in-class physicians affiliated with ENT Associates of Greater Kansas City have more than 90 years of combined experience in their unique field of medicine, which encompasses all of the treatments discussed here and countless more. Their services, which are generally covered by insurance and don’t require a referral, are available to all of the Kansas City metro and its surrounding regions.Take another look back at the wide variety of services offered by your local otorhinolaryngologist, and consider whether this is the medical specialist to address your head, neck, speech, balance, ear, nose and throat troubles.

When is the last time you considered all the things your otorhinolaryngologist can do? They may be the answer to all your head, neck, speech, balance, ear, nose and throat troubles.

To learn more, call (816) 347-5800 or visit SaintLukesSurgiCenter.org.

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FOR IMMEDIATE RELEASE For more information: Dan Gideon, President, (469) 248-3904

METHODIST HOSPITAL FOR SURGERY WELCOMES NEW PRESIDENT Hospital poised for continued success under new leadership

ADDISON, Texas (Feb. 02, 2015)—In October 2014, Methodist Hospital for Surgery proudly welcomed Dan Gideon, FACHE, as its new president who has since been working to implement new programs and enhance current offerings. With almost 30 years of experience leading and managing hospitals and ambulatory surgery centers, Gideon is well-‐equipped to guide Methodist Hospital for Surgery toward continued success, which is ultimately expressed in quality outcomes and patient satisfaction.

“Becoming President of Methodist Hospital for Surgery is an incredible opportunity,” Gideon said. “In this role, I’m able to act as a leading influence in one of the nation’s most respected surgical facilities, and I trust that my team and I can find additional opportunities for its success.”

In the course of his 27-‐year career, Gideon has held the titles of chief executive officer, chief operating officer and chief financial officer, and has worked with both for-‐profit and not-‐for-‐profit organizations, to include hospitals and hospital management companies. Prior to joining Methodist Hospital for Surgery, he served as a group vice president for Nueterra and, during that time, was responsible for the overall operations of hospitals and ambulatory surgery centers in the Texas area.

Methodist Hospital for Surgery is one of the nation’s leading establishments for a variety of surgeries and is most noted for spinal and orthopedic procedures. In recognition of their excellent performance, the hospital has received the following awards: Healthgrades® Patient Safety Excellent Award™, Top 10% in the Nation for Public Safety, America’s 100 Best Hospitals for Spine Surgery™, Spine Surgery Excellence Award, Joint Replacement Excellence Award™, Top 10% in the Nation for Joint Replacement, Five-‐Star Recipient for Total Knee Replacement (2013, 2014), Five-‐Star Recipient for Back Surgery, Five-‐Star Recipient for Spinal Fusion Surgery (2013, 2014).

“This hospital has an incredible reputation, and it’s one I intend to reinforce and help expand,” said Gideon. “With advanced tools and equipment in the hands of award-‐winning surgeons and physicians, we have everything needed to continue performing as one of the country’s best hospitals.”

To learn more about Methodist Hospital for Surgery, visit them online at MethodistHospitalforSurgery.com.

About Methodist Hospital for Surgery Methodist Hospital for Surgery is a joint venture involving area physicians, Methodist Health System, and Nueterra. The hospital meets the needs of both inpatient and same-‐day surgical patients who need highly specialized spine, joint and orthopedic surgery. Methodist Hospital for Surgery is an independent, legal entity separate from Methodist Health System, Methodist Charlton Medical Center, Methodist Dallas Medical Center, Methodist Mansfield Medical Center, Methodist Richardson Medical Center, and Methodist Hospitals of Dallas.

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FOR IMMEDIATE RELEASE Joe Minissale, President (972) 569-2730

Methodist McKinney Ranks as a Top 100 Place to Work for Second Straight Year

McKinney, Texas/Mar. 14, 2015 - Methodist McKinney Hospital is proud to announce that, for the second consecutive year, they have been selected as one of Dallas-Ft. Worth’s Top 100 Places to Work, recognized by the Dallas Morning News and WorkplaceDynamics.

“It’s such an honor to be recognized as one of the Top 100 places to work for a second straight year,” said Joe Minissale, president of Methodist McKinney Hospital. “When patients and physicians come to our facility, they can see how passionate and happy our leaders and their teams are to be here. To receive this prestigious award for yet another year speaks volumes for Methodist McKinney Hospital and the environment that we’ve all worked extremely hard to establish.”

Methodist McKinney Hospital, described as having “a culture of celebration” is well-known for publicly rewarding staff excellence and special achievements. This is the second year they’ve been part of the area’s Top 100 Places to Work and this year were recognized as the 14th best midsize company. Last year, they were observed as the 17th best small company.

Consideration for the Top 100 begins each year in January, when companies are first nominated. Following the nomination period, participants are engaged in a company-wide survey, created and managed by WorkplaceDynamics, to evaluate employee morale, fulfillment and satisfaction. To qualify for the Top 100, survey responses are required from at least 35% of a company’s employees.

The winning companies, which include privately owned and publicly held companies, as well as non-profits and government agencies, are scored and ranked according to a unique algorithm developed by WorkplaceDynamics. This year’s Top 100 Places to Work were announced during a luncheon hosted November 14 at the Dallas Omni Hotel.

According to those companies who have won a place on past Top 100 lists, the recognition can be instrumental in employee growth and corporate improvement. WorkplaceDynamics provides winning companies with a 10-page executive summary of their survey results, with options for more comprehensive analysis.

Learn more about The Dallas Morning News’ Top 100, including Methodist McKinney Hospital’s ranking, by visiting http://res.dallasnews.com/graphics/2014_11/top100/.

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About Methodist McKinney Hospital Methodist McKinney Hospital opened in February of 2010 and is committed to providing patient-focused inpatient and outpatient services to the residents of McKinney, TX, and surrounding communities. We offer specialized care in ENT, Gastroenterology, General Surgery, Gynecology, Internal Medicine, Neuro/Spine Surgery, Orthopaedics, Pain Management, Plastic Surgery, Primary Care, Sports Medicine, and Urology. Our facility also provides a variety of ancillary services including a 24/7 Emergency department, multi-modality imaging, full-service lab, outpatient physical therapy and sleep clinic.

A focus on personal attention and compassionate care is why Methodist McKinney Hospital's patient satisfaction ratings consistently exceed state and national averages. Located in the beautiful Stonebridge Ranch neighborhood, our goal is to be your local community hospital. Experience a neighborly environment designed with the comfort of your family in mind.

www.methodistmckinneyhospital.com

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