launching your career resumes that work. launching your career lets discuss the hiring process… an...

Launching Your CareerLaunching Your Career

ResumesResumes thatthat WorkWork


Let’s discuss the Let’s discuss the Hiring ProcessHiring Process……

An Organization decides to fill a personnel An Organization decides to fill a personnel needneed

Writes internal job descriptionWrites internal job description

Composes job advertisementComposes job advertisement

Posts job on web, newspapers, etceteraPosts job on web, newspapers, etcetera


The The Hiring OrganizationHiring Organization will: will:

Receive Receive hundredshundreds of responses of responses

Some responses will include a cover letterSome responses will include a cover letter

Some responses will merely be a resumeSome responses will merely be a resume

Usually <50% of applicants will be qualifiedUsually <50% of applicants will be qualified


The The Hiring OrganizationHiring Organization will then: will then:

Greatly winnow the pile of responses Greatly winnow the pile of responses beforebefore carefully reading any of themcarefully reading any of them

From perhaps the From perhaps the ~25 responses carefully ~25 responses carefully readread – – of the hundreds receivedof the hundreds received – , create a list – , create a list of 6 to 8 applicants they want to talk withof 6 to 8 applicants they want to talk with


The The Hiring OrganizationHiring Organization will will then:then:

Interview the ~6 to 8 top prospectsInterview the ~6 to 8 top prospects

Offer the job to their Offer the job to their selectedselected applicantapplicant


These are These are youryour 3 response goals: 3 response goals:

The The Hiring OrganizationHiring Organization will… will…

1. 1. ReadRead your cover letter your cover letter

2. 2. ReadRead your resume your resume

3. 3. Offer you an interviewOffer you an interview


Your StrategyYour Strategy: :

Cover letter “Cover letter “itemizesitemizes” your ” your potential valuepotential value

Resume “Resume “demonstratesdemonstrates” your ” your potential valuepotential value

Interview “Interview “demonstratesdemonstrates” your ” your real valuereal value


““FocusFocus” your cover letter:” your cover letter:

Use the organization’s own keywords Use the organization’s own keywords (Their (Their softwaresoftware may scan the responses) may scan the responses)

Use bullet points on why you are qualifiedUse bullet points on why you are qualified(Unless they advertised for Shakespeare)(Unless they advertised for Shakespeare)

Goal of cover letter: They Goal of cover letter: They readread your your resumeresume


““TargetTarget” your resume to ” your resume to specificspecific job job::

““DemonstrateDemonstrate” why you are qualified ” why you are qualified

““DetailDetail” the ” the relevantrelevant experiences experiences

““DetailDetail” the ” the relevantrelevant education education

People hire PeoplePeople hire People…… Who Who areare you? you?

Goal of resume: Invitation to interviewGoal of resume: Invitation to interview


Your 4 Interview Goals:Your 4 Interview Goals:

1. “1. “MeshMesh” with the personalities you meet” with the personalities you meet

2. “2. “DemonstrateDemonstrate” your resume / value ” your resume / value

3. “3. “ExplainExplain” why that particular organization” why that particular organization

4. “4. “AskAsk” to be hired” to be hired

Goal of interview: Get the job Goal of interview: Get the job offeroffer


Components of your Resume: Components of your Resume:

Objective:Objective: What is your goal? Why? What is your goal? Why?

Education:Education: School, major, School, major, GPA?,GPA?, Date to Date to workwork

Work Experience: Work Experience: Job relevanceJob relevance = = detailsdetails

Other Skills: Other Skills: As appropriateAs appropriate

Honors / Achievements:Honors / Achievements: As appropriate As appropriate

Activities / Hobbies: Activities / Hobbies: Who Who areare you? you?

References: References: Available Available uponupon requestrequest


Resume Component:Resume Component: ObjectiveObjectiveClearlyClearly “ “statestate” your goal…” your goal…

Launching your career?Launching your career?

Part-time job?Part-time job?

Internship?Internship?

ClearlyClearly “ “explainexplain”…”…

WhyWhythat company?that company?

Why that position?Why that position?


ExampleExampless of of ObjectiveObjective::1.1. Having both academic and internship Having both academic and internship

experience, I am very excited to experience, I am very excited to begin my career in consumer begin my career in consumer advertising as a media manager with advertising as a media manager with Fidget Fidget && Fidget. Fidget.

2.2. Having thoroughly enjoyed my Having thoroughly enjoyed my academic introduction to advertising, I academic introduction to advertising, I am very excited to gain real world am very excited to gain real world experience through an internship with experience through an internship with the award winning agency, Fidget the award winning agency, Fidget && Fidget. Fidget.


Resume Component:Resume Component: EducationEducation

List school (s) in List school (s) in chronologicalchronological order order

School, city, state Dates School, city, state Dates attendedattended

Major, minor, certificates Graduation Major, minor, certificates Graduation datedate

GPA? GPA in major?GPA? GPA in major?

Do Do notnot include high school information include high school information


Example ofExample of EducationEducation::

Ferris State UniversityFerris State University Big Rapids, MI 2005 – Big Rapids, MI 2005 – PresentPresent

College of Business: Advertising Major w/ Sales MinorCollege of Business: Advertising Major w/ Sales Minor

Overall GPA = 3.22 GPA in Major = 3.94Overall GPA = 3.22 GPA in Major = 3.94

Grand Rapids Community College Grand Rapids Community College GR, MI 2004 – GR, MI 2004 – 2005 2005

Overall GPA = 3.46Overall GPA = 3.46


Resume Component:Resume Component: Work Experience Work ExperienceList in List in chronologicalchronological order order

““DetailDetail” experiences ” experiences valuablevaluable to the to the employeremployerWhat will they What will they notnot have to teach you? have to teach you?

Honestly state your credentials…Honestly state your credentials… NEVER, NEVER, NEVER “NEVER, NEVER, NEVER “bluffbluff””


Example ofExample of Work ExperienceWork Experience::Paris Ad Works Paris Ad Works Paris, France May 2006 – Sept 2006Paris, France May 2006 – Sept 2006

Intern / Creative DepartmentIntern / Creative Department

Specific detailsSpecific details of what you did… of what you did…

MORE MORE specific detailsspecific details of what you did… of what you did…

MORE MORE specific detailsspecific details of what you did… of what you did…

Still MORE Still MORE specific detailsspecific details of what you did… of what you did…

Benny’s BurgersBenny’s Burgers Big Rapids, MI 2005 – Present Big Rapids, MI 2005 – Present

Kitchen and waiting tables Part-timeKitchen and waiting tables Part-time


Resume Component:Resume Component: Other SkillsOther Skills

““DetailDetail” ” everythingeverything that you can do that that you can do that has not been demonstrated elsewhere has not been demonstrated elsewhere in the resumein the resume

““Explain” Explain” the levels of your the levels of your competenciescompetencies

– – NEVER BLUFFNEVER BLUFF – –

Launching Your CareerLaunching Your CareerExample of Example of Other SkillsOther Skills::Competent:Competent:

Microsoft Word, Excel, Publisher, PowerPoint; Microsoft Word, Excel, Publisher, PowerPoint; AutoCad; 3-D PRO-EngineerAutoCad; 3-D PRO-Engineer

Expert:Expert:

SPSS – Standard Statistical Calculations SPSS – Standard Statistical Calculations && Clementine Data Mining; MIG and TIG weldingClementine Data Mining; MIG and TIG welding

Fluent:Fluent: In speaking and writing Spanish In speaking and writing Spanish & & FrenchFrench

Fluent:Fluent: In speaking Farsi In speaking Farsi && Mandarin Mandarin

Semi-Skilled:Semi-Skilled: In writing Farsi In writing Farsi && Mandarin Mandarin


Resume Component:Resume Component: HonorsHonors //

Achievements Achievements These will “These will “demonstratedemonstrate”:”:

Your Your leadershipleadership

How your How your peers respectpeers respect you you

How How you performyou perform in competition in competition

How the How the school values youschool values you

Note: The key concept is “Note: The key concept is “demonstratedemonstrate”:”:


Examples of Examples of HonorsHonors // AchievementsAchievements::

President, Student Advertising Assn 2006 – 2008President, Student Advertising Assn 2006 – 2008

Vice President, Sorority / Fraternity 2005 – 2007Vice President, Sorority / Fraternity 2005 – 2007

Member, FSU Judicial Council 2005 – PresentMember, FSU Judicial Council 2005 – Present

Named “Outstanding Ad Student” November 3, Named “Outstanding Ad Student” November 3, 2008 2008


Resume Component:Resume Component: Activities Activities / / HobbiesHobbies

Organizations are comprised of PeopleOrganizations are comprised of People

People – People – not organizationsnot organizations – hire people – hire people

People like people… who are like themPeople like people… who are like them

People need to know, “Who you are”…People need to know, “Who you are”…


Example of Example of Activities Activities / / HobbiesHobbies::

Varsity Baseball 2005 – PresentVarsity Baseball 2005 – PresentTeach children’s Sunday School 2005 – PresentTeach children’s Sunday School 2005 – PresentVolunteer @ Big Rapids Hospital 2006 – PresentVolunteer @ Big Rapids Hospital 2006 – PresentIntra-mural sports, fly fishing, weight training, Intra-mural sports, fly fishing, weight training, fraternity / sorority, ballroom dancingfraternity / sorority, ballroom dancing

Pet: African Grey Parrot (Gatsby)Pet: African Grey Parrot (Gatsby)


Resume Component: Resume Component: ReferencesReferences

Suggestions…Suggestions…ProfessorProfessor in your in your majormajorProfessorProfessor in your “ in your “area of interestarea of interest””ProfessorProfessor you have “ you have “bonded withbonded with””SupervisorSupervisor at at relevantrelevant work work experienceexperience


Example ofExample of ReferencesReferences::

““References are available upon References are available upon request”request”

((Why Why notnot include them in the resume…? include them in the resume…?))


Why Why notnot references in the resume? references in the resume?

Resumes can “live” for months Resumes can “live” for months && yearsyears

Help your references to help you…Help your references to help you…

Verify that your references are still willingVerify that your references are still willing

Furnish them a copy of the job adFurnish them a copy of the job ad

Furnish them the appropriate resumeFurnish them the appropriate resume

Explain what you would like them to Explain what you would like them to stressstress


Won’t the interviewer be upset?Won’t the interviewer be upset?

When you are When you are askedasked for references: for references:

““Because some of my references travel, I Because some of my references travel, I would like to verify that they will be would like to verify that they will be available to take your call. I will have available to take your call. I will have that list to you by the end of business, that list to you by the end of business, tomorrow – if that meets your timing.”tomorrow – if that meets your timing.”

No one will complain about that logic.No one will complain about that logic.

Launching Your CareerLaunching Your CareerThe layout ofThe layout of ReferencesReferences::

Mrs. Susan JonesMrs. Susan Jones Ferris State University / College of BusinessFerris State University / College of BusinessProfessor of AdvertisingProfessor of AdvertisingRelationship: Academic Advisor / Instructor for 3 coursesRelationship: Academic Advisor / Instructor for 3 coursesOffice Phone: 231 / 555 – 1212Office Phone: 231 / 555 – 1212

Mr. David Nicol Mr. David Nicol Ferris State University / College of BusinessFerris State University / College of BusinessDean of the College of BusinessDean of the College of BusinessRelationship: Served on Dean’s Advisory Committee / Instructor for 1 Relationship: Served on Dean’s Advisory Committee / Instructor for 1

coursecourseOffice Phone: 231 / 555 - 1212Office Phone: 231 / 555 - 1212


Organizing your Career Launch:Organizing your Career Launch:

3 ring binder w/ dividers for 3 ring binder w/ dividers for eacheach opportunityopportunity

“ “Focused” cover letterFocused” cover letter

“ “Targeted” resumeTargeted” resume

List of referencesList of references

All correspondenceAll correspondence

Notes of Notes of allall phone conversations phone conversations


Heads up!Heads up!

Typos / Spelling ErrorsTypos / Spelling Errors Poor Word Usage / GrammarPoor Word Usage / Grammar Punctuation Errors / EtceteraPunctuation Errors / Etcetera

Are Opportunity Are Opportunity DestroyersDestroyers


Avoid the Opportunity Destroyers:Avoid the Opportunity Destroyers:

It is It is veryvery difficult to catch your own mistakes difficult to catch your own mistakes

Have other people proof-read your materialHave other people proof-read your material

If you realized something was a mistake…If you realized something was a mistake… you wouldn’t have made it in the first placeyou wouldn’t have made it in the first place


Good Luck!Good Luck!

launching your career resumes that work. launching your career lets discuss the hiring process… an...

Documents

job advertisement posts

hundreds of responses

hiring organization

internal job description

etcetera slide

career resumes

hiring process

personnel need