launching water purifiers with immuno boost ... - pressman pr · interviews and press releases. the...

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020 Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com An ISO 9001:2015 Company Pressman PR Case Study: 2018 Client: Blue Star Ltd. (Water Purifiers) Launching water purifiers with Immuno Boost Technology The Indian water purifier market has been growing rapidly, increasing at a CAGR of 15% to 20% with electric purifiers enjoying over 85% share of the market. Blue Star had made a timely entry into this segment dominated by a few well established and a large number of regional players in the un-organised sector. A year and a half into this business, Blue Star had started showing steady growth with high quality and innovative products and it was time to take the next big step. In its Platinum Jubilee year, Blue Star launched a range of 35 different models of water purifiers including colour variants with select models offering Immuno Boost technology for the first time in India. This technology has an anti-oxidant effect and thereby delaying the ageing process by keeping the body healthy. The launch media relations programme focussed on direct one-on-one interactions and road shows were organised in 11 cities to explain the salient product features to the media and dealers. As has been the practice, these road shows also provided a platform for product demonstrations and one-on-one interactions. Markets not covered by road shows were targeted through telecon interviews and press releases. The resulting media coverage was quite staggering – the products were covered in a total of 226 print outlets and 80 online news portals. Blue Star was fast becoming a name to reckon with in the water purifier business.

Upload: others

Post on 09-Aug-2020

0 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: Launching water purifiers with Immuno Boost ... - Pressman PR · interviews and press releases. The resulting media coverage was quite staggering – the products were covered in

126 Jolly Maker Chambers II, Nariman Point, Mumbai 400021 Regd Office: Pressman House, 10A Lee Road, Kolkata 700020

Kolkata, Mumbai, Delhi, Bangalore, Chennai, Bhubaneswar, Siliguri & Patna www.pressmanpr.com

An ISO 9001:2015 Company

Pressman PR Case Study: 2018 Client: Blue Star Ltd. (Water Purifiers)

Launching water purifiers with Immuno Boost Technology The Indian water purifier market has been growing rapidly, increasing at a CAGR of 15% to 20% with electric purifiers enjoying over 85% share of the market. Blue Star had made a timely entry into this segment dominated by a few well established and a large number of regional players in the un-organised sector.

A year and a half into this business, Blue Star had started showing steady growth with high quality and innovative products and it was time to take the next big step.

In its Platinum Jubilee year, Blue Star launched a range of 35 different models of water purifiers including colour variants with select models offering Immuno Boost technology for the first time in India. This technology has an anti-oxidant effect and thereby delaying the ageing process by keeping the body healthy.

The launch media relations programme focussed on direct one-on-one interactions and road shows were organised in 11 cities to explain the salient product features to the media and dealers. As has been the practice, these road shows also provided a platform for product demonstrations and one-on-one interactions. Markets not covered by road shows were targeted through telecon interviews and press releases.

The resulting media coverage was quite staggering – the products were covered in a total of 226 print outlets and 80 online news portals. Blue Star was fast becoming a name to reckon with in the water purifier business.

http://www.pressmanpr.com/