launching talent on chinese social media
DESCRIPTION
Discover how Mailman, supported by Mailman's social media technology, KAWO, can help your brand grow a Chinese fanbase and expand commercial opportunities in China.TRANSCRIPT
![Page 1: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/1.jpg)
LAUNCHING TALENTON CHINESE SOCIAL MEDIA
![Page 2: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/2.jpg)
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
40% of Chinese fans follow a team because of their star players.
- 2013 Red Card“ “
![Page 3: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/3.jpg)
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
INTRODUCTION: KAWO
![Page 4: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/4.jpg)
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
KAWO ANALYTICS
Clicking “Analytics” shows you insights about your engagement and followers over time.
![Page 5: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/5.jpg)
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
Our research has revealed that individual player popularity far outweighs the following of their respective teams and that they are a primary reason why Chinese fans follow a team.
![Page 6: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/6.jpg)
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
DEVELOPA GLOBAL FAN-BASE
BENEFITS: PLAYER
SPONSORSHIPSMAXIMISE EXISTING
BY OFFERING CHINESE EXPOSURE
OPPORTUNITIESFOR REGIONAL SPONSORSHIPFROM CHINESE BRANDS
![Page 7: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/7.jpg)
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
BENEFITS: TEAM
STRENGTHENTHE TEAM’S ONLINE PRESENCE
PERSONABLEPROVIDE AN INFORMAL AND
WAY FOR FANS TO INTERACT WITH THE TEAM
DEVELOPA PERSONAL RELATIONSHIP WITH THE FANS TA LE NT
TEAM FOLLOWING
![Page 8: Launching Talent on Chinese Social Media](https://reader034.vdocuments.us/reader034/viewer/2022051608/545b180daf7959795d8b5dc4/html5/thumbnails/8.jpg)
Create a localized video specific to Chinese fans to launch the account.
© 2014 MAILMAN GROUP - ALL RIGHTS RESERVED
HOW TO GET STARTED
Mailman will complete and sign verification approval letter.
1. GETTING VERIFIED
Mailman will prepare 10 introductory posts to be approved by the player specific to Chinese fans.
2. INTRODUCTION
3. LOCALIZED CONTENT