launching products that require changes in customer behaviour by anila arthanari
TRANSCRIPT
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Launching products that require changes in
customer behaviour
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Anila Arthanari@anila_art
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MEASURE ENGAGEMENT
Public Relations Management Software
What is IrisPR?
INFLUENCE THE INFLUENCERS
PROVE IMPACT
(SaaS Product)
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o Feb 2014 – MVP in Private Betao Feb 2015 – Acquired Initial Fundingo Nov 2015 – Product Launcho Dec 2015 – Started Learning
Story so far …
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Build product Make it easy to use Make it hard to leave Get bug spray
Product Launch Readiness
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Launch Surprises
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#1 Barrier to adoption = users
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BeforeAfter
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#2 Stumbling blocks everywhere
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#3 Users were not impressed within the first few minutes
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Burning Revelations
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Adopting new products require changes in customer behavior
#2 Stumbling blocks everywhere
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B = MAT
#2 Stumbling blocks everywhere
• Motivation• Ability• Trigger
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#Motivation
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#Ability
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#Triggers
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o Breaking old habits is hard.o Creating new habits require consistento Motivationo Abilityo Triggers
What we’ve learnt so far …
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o You don’t get product insights unless you ship product first.
o Learn fast by iterating fast.o Don’t forget what you’ve learnt.
What we’ve learnt so far …
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@anila_art