Course: MBASubject: Sales Management

Assignment: Launching Of Dhoom YD 70 Submitted By: Farhan Abid

Submitted To: Sir Naeem Ch.

Contents

1. Brand History

2. Yamaha in Pakistan

3. Future Plans In Pakistan

4. Dawood Yamaha Limited (DYL) Pakistan

5. Dhoom YD 70 Motorcycle

6. Target Market

7. Vehicle Population in Pakistan

8. Market Share of Motorcycle

9. Comparison Chart

Yamaha Motorcycles

The Japanese company was well known for its musical instruments, but in 1955 it began producing motorcycles. It began with simple and inexpensive machines but has grown to its position as a power sports powerhouse, offering some of the best sport bikes, cruisers and off-road bikes on the market. It ranks second only to Honda as the leader among Japanese manufacturers.

Yamaha in Pakistan

In 1976, under the umbrella of the Dawood Group of Companies, Dawood Yamaha Limited (DYL) was formed in a joint venture with Yamaha Motor Company (YMC), Japan. Since its launch Dawood Yamaha Limited (DYL) has built extensive world-class facilities for manufacturing and marketing the Yamaha brand of motorcycle in Pakistan. Since its founding, Dawood Yamaha Limited’s (DYL) reputation as a manufacturer of quality motorcycles has remained unquestioned.

Future PlansThe Yamaha investment would amount to $150 million, and the new manufacturing plant would be built in Karachi. The aim is to assemble 22,000 motorcycles at the plant by 2012, and eventually start building engines there come 2017. Yamaha would also use Pakistan as a base for its Asian and African exports.

DYL Motorcycles Ltd; is engaged in the manufacturing and assembling of YAMAHA brand Motorcycles in Pakistan. DYL brands are the undisputed leader in 100 cc category in Pakistan Motorcycle Industry.

Our Manufacturing facility is situated at Hub Chowki, whereas our state of art assembling plant is located in Uthal Industrial Area, Distt: Lasbella, Baluchistan.

“Mission Statement of the Company”

To become a leading motorcycle manufacturer in the country through providing quality products and after sales services for highest Customer Satisfaction.

Corporate Objectives:

     To provide products to meet the needs of Market. To meet the customer’s expectations for our products with proper

services and parts facility. To produce products this meets the international standards of

YAMAHA.   To provide meaningful returns to our share holders.   To be good corporate citizens of Pakistan. 

Aspects Of Brand’s Strength:

Technology Transfer and Absorption Vendor Development Jobs Creation Dealers Network and After Sales Service Service Training Centers and Other Training Total Customer Satisfaction Corporate Social Responsibility

Products:

Yamaha            -           YD 100  Yamaha-4 Yamaha            -           YD 100  Junoon Yamaha            -           YB 100  Royale Yamaha            -           YD  70   Dhoom

DYL Launches DHOOM YD 70 Motorcycle

DYL Motorcycles after taking leadership role and pioneering responsibility in the 100 CC motorcycles launched 70CC  4-stroke world class DHOOM YD 70 Motorcycle in Pakistan's market.YD-70 has been designed after carrying out intensive customer and market surveys and is being launched this year all over Pakistan. The biggest challenge for DYL was to acquire the 70cc technology and DYL followed the same set high benchmarks in quality and durability in the production of DHOOM YD-70.

Product Features

DYL YD-70 Dhoom is the economical and fuel efficient bike. Its 4-stroke engine provides both power and fuel efficient urban running.

Has one of the greatest pick, just like a 100 cc, amazing fuel consumption, and one of the smoothest motorcycle ever driven.

price of the bike is 42,000, which comparatively, is the cheapest of all 70, Japeness-chinese bike.

DYL known for its reliability, and its name, wouldn’t ever launch a motorcycle, which us, the youth wouldn’t like

Target Market

The main target market for Dhoom YD 70, is the person, who wants to enjoy the life ride at affordable cost, but never comprises on performance or quality.

Vehicle Population in Pakistan

The existing population of automotive vehicles in Pakistan is 3.9 million. The annual demand is estimated at 300,000.

Market Share of Motorcycle

Honda 65.7%Rustam & Sohrab 2.9%

Chinese brand 3.7%Yamaha 19.3%Suzuki 6.2%Hero 2.2%

Comparison Chart

Price Rs.42, 000 Rs.63, 000Displacement 72cc 72ccCompression 8.8:1 8.8:1Sparkplug NGK-C7HSA NGK-C7HSABattery 12V-2.5 AH 12V-2.5 AHDry Weight 82 Kg 82 KgMileage 62/L 55/L