1. WHAT ARE THE SOURCES OF ENTERTAINMENT? TELEVISIONINTERNET ISPS MTNL AIRTELCABLE OPERATORS DTH TATA SKY D2H4GWHO IS GOING TO BRING ABOUT THE CHANGE?

2. CPE SET TOP BOX - ANDROID BASED 4G 30 TIMES FASTER THAN 3G 3. DISTRIBUTION CHANNEL 4. WHERE DO WE FIGURE IN THIS? 5. 7 PS PRODUCT PLACE PRICE PROMOTION PLACE PROCESS PHYSICAL EVIDENCE PRODUCTIVITY 6. BUT, WHAT DOES NETFLIX DO? SHOW OF HANDS 7. PHYSICAL ENVIRONMENT 8. BUSINESS MODEL HOW DOES NETFLIX GET ITS REVENUE? MONTHLY SUBSCRIPTION HOW ARE WE (NETFLIX INDIA) GOING TO DO IT? THROUGH ADVERTISEMENT OUR TARGET AUDIENCE SHOW OF HANDS 9. THE FLOWER OF SERVICE 10. Advance payment for sectors like E-commerce and Real Estate Based on Trend analysis List of Clients to be approachedPRODUCT InformationPaymentGeneration of InvoiceConsultationProviding ad spots for advertisers to reach to their target audienceBilling Conveyed via Presentations, Ema ils & telephoneOrder Taking Based on Release OrderForm of upgrade Spot drops and Make GoodsExceptions HospitalitySafe-Keepingcontaining ad captions, duration of ads and dates 11. PROCESS 12. Customer activitiesFront endCustomer interactionLine of interactionSales team visits Media Agencies (Client) and pitches for various properties Greet the client Provide info about NetFlix India and its various showsLine of visibilityMedia planner will review the schedule and negotiateClient will transfer the digital beats through the media agency to NetFlixw2f1Receive the client brief and understand client requirementDetermine and gain client input on initial strategic approach and provide best possible dealw1Plan the meeting: Properties and their TRP information Pricing data Trend analysis of potential clientsBack endMedia planner gives requirement (e.g.: 5000 seconds for 2 months)Implementation team will interpret the brief and prepare a schedule based on dispersion of timeResearch and understand current level of engagementImplementationteam will receive the digi beats 13. Customer activitiesFront endCustomer interactionLine of interactionDeal is signed and media agency will provide the Release Order (RO) f2NetFlix will acknowledge this and adhere to the ROLine of visibilityTraffic team will ensure the content is aired correctlyBack endMedia agency receives invoice on monthly basisTRP & TVR score evaluation undertaken by media agenciesAd sales team will meet agency & present telecast certificate & enquire about new associationsAccept feedback and complaints from the agency/clientMake goods and upgrade undertaken to ensure client satisfactionEnsure the feedback is cascaded to all teams to service client better in future 14. Advance payment for sectors like E-commerce and Real Estate Via Cheque and Online BankingDISTRIBUTIONInformation is conveyed via Presentations, Emails & telephone InformationInformation is conveyed via Presentations, Email Consultation s & telephonePaymentInvoice is sent to client and through EmailConveyed via phone call and e-mailProviding ad spots for advertisers to reach to their target audienceBillingOrder TakingCampaign based Bulk order takingExceptions HospitalitySafe-Keeping 15. PEOPLE SALES & COORDINATION TEAM IMPLEMENTATION TEAM TRAFFIC TEAM 16. PROMOTION DIRECT MAILERS MEDIA PARTY FREE MERCHANDISE CORPORATE GIFTS AGENCY ACTIVATION AGENCY ACTIVATIONS 17. PRICING STRUCTURE Ad SlotsPricingAd Slots Prime TimePricing3 secondsRs. 5003 secondsRs. 6505 secondsRs. 6005 secondsRs. 7507 secondsRs. 8007 secondsRs. 95010 secondsRs. 100010 secondsRs. 120015 secondsRs. 150015 secondsRs. 180030 secondsRs. 250030 secondsRs. 3000Strategies: Cost Plus Pricing, Time based pricing 18. 3 SECOND ADS IS THAT POSSIBLE? Vine Video 19. FUTURE PROSPECTS MAKING A FULL-FLEDGED SOCIAL PLATFORM USER INTERACTIONS LOCAL CONTENT YOUTH BASED SHOWS 20. THANK YOU