launching an original web series on facebook. the channel users "like"
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LAUNCHING A WEB SERIES ON FACEBOOK _AllThingsFacebook '15
Panos Sambrakos Executive Creative DirectorOgilvyOne Athens
2014 gave us Facebook Zero
Image posts won't do the trick anymore.
Out of 883,000 fans, 20,600 were reached
Organic Reach 2.34%
Facebook video on the rise in 2015
Video content offers a free ride - for now!
100,000 fans were reached before a boost
Organic Reach 11.36%
Facebook stronger for engagement & sharing 517% improvement over YouTube
YouTube 177,000 views
270 likes 945 shares 15 comments
0.69% Interaction Rate
Facebook 557,000 views 18,500 likes
1,164 shares 270 comments
3.57% Interaction Rate
People always wanted to share the stories that moved them
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1985 2005 2015
Content distribution and discussion converging into one platform
