A leading provider of housekeeping products in UK

01

Our customerA leading provider of housekeeping products in UK, who provides over 5,000 quality Cateing Disposables, Cleaning Supplies and Equiment from their warehouse based in London to cover all cleaning applications.

ChallengesOur customer started their brick and mortar stores 5 years ago. They realized the potential of Internet of Things (IoT) and they wanted to create a B2B shopping website which had lots of hope to increase their revenue. Customer preferred this system to be implemented on top of their 3rd party centralized inventory system. They started the vendor evaluation process with the following challenges in their mind.

1)Due to the complex work f low nature of housekeeping ecosystem, they preferred the development partner with the prior domain knowledge

2)Online portal should be robust and scalable

3)All the distributors and customers control should be maintained from their centralized system

4)Prior experience in working with aggressive deadlines (go live in 2 months)

Since ExpedUx had the prior domain experi-ence especially in developing multiple house-hold e-commerce platforms, our customer chose to go with us and offered the develop-ment of their e-commerce platform

02

ChallengesExpedUx started the project scope phase and understood the two important challenges in the overall project perspective.

1) Backend system should be maintained either through the website or centralized system

2) All the transactions should be maintained separately and each dealer had dif ferent commission percentages. These transactions should be synchronized from both the end.

After evaluating the entire scope of the e-commerce platform, ExpedUx recommended 2 phased approach for the overall development to go-live.

Phase 1: ● Implemented agile development model for entire project with the best practices like Continuous Integration and Behavior Driven Development concepts

● Validated all the possible technologies and frameworks and decided to go with PHP as a core technology and Magento as the best suited framework

● Reused the components as much as possible from the ExpedUx’s Retail Factory which reduced the cost and time of ef fort by 45%.

Phase 2: ● Customized the Magento with the ex-pected changes along with synchronization scripts.

● Integrated their eCommerce platform with eBay Marketplaces

● Enabled scalability and security from the technology stand point so that the cus-tomer could manage inventory as demand

03

increased and maintained control over the product

Technology Stack: Magento, LAMP, JQuery, Amazon AWS, Google Feeds with Responsive UI

Simmering time: 2 months – 700 person-hours

Benefits:● 40% increase in overall sales and a stagger-ing 30% contribution from online portal ● Launched mobile responsive app in parallel with the platform

Digital Marketing: Since eCommerce marketing evolved from sim-ple product promotion to creating personalized relationships between marketers and consum-ers, our customer adopted a strategy to begin with 40:60 where they invested 40% of their revenues in sales and marketing efforts. They validated ExpedUx’s extended digital marketing capabilities and chose to work with our digital marketing team as the extended arm for their-digital marketing initiatives.

Marketing Program: ● Mobile advertising through video mobile ads that had the potential go viral on social networks. ● Targeted social media ads with large PPC and CPC ads experiment ● Automated lead nurturing, remarketing, email personalization and analytics

benefits:● 11% increase in overall site visits month on month ● Enabled 45% of conversions directly from the website ● 6% increase in sales conversions since Facebook campaign launch ● Increased social media traffic to over 48% of total site traffic

about Frequent innovations, 3-click away purchas-ing models and the internet of things world are constantly pushing the boundaries for both online and offline shopping. As the digi-tal and virtual in-store experiences shape the retail experience for end customers, it is open-ing up exciting new possibilities for the out of the box retailers. With this power shift comes a great opportunity for retailers, the front run-ners choose to adopt the tools and insights from the web to close the gap between the smart online consumer and the offline retailer, which enables them to stand out in a fierce-ly competitive & crowded marketplace. The biggest question now for the internet retail-ers is – How will I increase my revenue from X to 2X within the given time frame? Who has the mindset to help me achieve my rev-enue targets promised to my stakeholders?

Expedux technologies an Online retail special-ist operates with a single minded focus towards achieving one goal – Increase the online retailers revenue from X to 2X for our customers. We fre-quently push our boundaries in technology and marketing perspectives to achieve our customers end objective of maximizing their online presence and revenue within short duration. Online retail-ers interact with customers through countless channels—websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mo-bile devices, gaming apps and more. Expedux can help Online retailers to have their presence across all the above mentioned channels with the tech-nology and customer engagement best practices.

Expedux Technologies Pvt LtdNo.61, Gangathara Naicker Street,M.T.H Road, Villivakkam,Chennai-600 049,Tamil Nadu,India.

Phone: 91-44-4263 6948Email: info@expedux.com