Week of November 14, 2016

Image Source: https://i0.wp.com/peopledotcom.files.wordpress.com/2016/11/taco-bell-1.jpg?crop=0px%2C0px%2C2000px%2C1055px&resize=2000%2C1333&ssl=1

Source: http://www.adweek.com/news/advertising-branding/check-out-taco-bells-new-tricked-out-las-vegas-restaurant-chains-7000th-174591, Image Source: http://www.trbimg.com/img-582a0bdd/turbine/ct-taco-bell-cantina-las-vegas-alcohol-2016111-001/650/650x366

After 20 years, Taco Bell re-launched its brand unveiling a newly transformed logo to modernize the brand, highlighted by a seven second promotional video. The new logo is flexible, cleaner and more simplified than the old logo.

The new logo now appears on its website, social media channels (packaging and restaurants coming soon) and has become the champion of its new restaurant concept: Taco Bell Cantina.

Source: http://www.adweek.com/news/advertising-branding/check-out-taco-bells-new-tricked-out-las-vegas-restaurant-chains-7000th-174591, Image Source: http://www.trbimg.com/img-582a29c3/turbine/ct-taco-bell-cantina-las-vegas-alcohol-20161114

The Taco Bell Cantina line, already launched in Austin, San Francisco and Chicago, showcases a modern design of its restaurants along with local artwork, open kitchens, a tapas-style menu and alcohol. Taco Bell used the launch of its newest Cantina location in Las Vegas to announce its revamped branding.

Source: http://adage.com/article/cmo-strategy/taco-bell-s-updated-logo-coincides-vegas-strip-debut/306738/, Image Source: http://www.reviewjournal.com/sites/default/files/field/media/web1_tacobellflagship_nov15-16jh_004_7394852.jpg

The new Las Vegas location truly embodies and celebrates the theme that Taco Bell is taking its brand in a whole new direction.

The new location features a VIP lounge, DJ booth, 24-hour service, alcoholic freeze drinks, tablets for ordering, digital menu boards, and 16 entertainment screens.

Source:http://adage.com/article/cmo-strategy/taco-bell-s-updated-logo-coincides-ve-gas-strip-debut/306738/, Image Source: http://www.reviewjournal.com/sites/default/files/field/media/web1_tacobellflagship_nov15-16jh_009_7394852.jpg

Taco Bell Cantina Las Vegas also offers a gift shop of Taco Bellmerchandise for sale.

The goal of the newbranding and locationlaunch is to keep pacewith a younger generation and put afresh perspective onTaco Bell, in the hopes of adding 2,000 locations by 2020.