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TRANSCRIPT
©2013 Second City Communications
Laughter is the Best Medicine: Insights for Communicating Ethics & Compliance
Pharmaceutical Compliance Congress October 29, 2013 3:00 – 4:15pm
Agenda• Comedy and Compliance: An Unlikely Story
• Corporate Communication and Building a Positive Compliance Culture
– Improvisation as a Communication Skill
– Creative Corporate Communications. Some Case Examples.
• Get in on the Act. Have Fun!
An Outsiders PerspectiveE / C Profession: Evolving from Police Force to Partner
• High stakes messages = Greater need for engagement
• Your employees are an audience that you need to win over
• Culture is built through effective communication– Use informal communication
channels– Vitamin vs. Inoculation
• Involve your audience Encourage dialogues vs. monologues.
• The Power of Story– Separate What you communicate
from How you communicate– Communicate compliance regularly,
positively and proactively
RealBiz Short Video Example
©2013 Second City Communications
Improvisation: An IntroductionKey Tenets of Improvisation for the Compliance Professional
• Reserve judgment of yourselves & others
• Be “OTHERS” focused
• Active Listening Listen to Understand, don’t wait to talk Let go of your agenda, read the audience & adjust
• Play the scene your in, not the scene you want to be in
Embed video pre, during, and post training to improve engagement•In invitations, embedded within courses, and as reinforcement
Informal Communications – in between training•Newsletters / Policy Bulletins•Blog Posts•Intranet/Learning Platforms •QR Codes, Break Rooms
Creative Communication Examples
Improvisation: An IntroductionKey Tenets of Improvisation for the Compliance Professional
• Yes, And Affirmation not Agreement Build on the ideas of others – Build empathy & trust
• Bring a Brick, Not a Cathedral
• Importance of Word Choice Should / Could
• Awareness of Communication Style Create an environment of open, honest communication Collaboration builds trust
Live Meetings, Trainings & Events• Talk Shows / Road Show• Commercial Breaks
Creative Storytelling• Mapping to Entertainment Conventions
– Episodic TV Shows - Soap Operas, Documentary style, etc.– Video Games / Gamification
Creative Communication Examples
RealBiz Short Video Example
©2013 Second City Communications
• Reserve Judgment of Yourselves and Others
• Be “Others” Focused
• Active Listening *Listen to understand, not wait to talk *Let go of your agenda, read audience and adjust
• Play the Scene You Are In, Not the Scene You Want To Be In
ImprovisationSome Key Takeaways
• Yes, And *Affirmation not Agreement *Build on the ideas of others to engender empathy, respect and trust.
• Bring a Brick, Not a Cathedral.
• Importance of Word Choice
• Awareness of Communication Style *Create an environment of open, honest, positive communication *Collaboration builds trust
Creative CommunicationsKey Takeaways
• High stakes messages = Greater need for engagement
• Your employees are an audience that you need to win over
• Culture is built through effective communication Communication should be regular, repeatable, more informal, more social as a way to break through.
• Involve your audience Provide stimulus to generate a response. Encourage dialogues vs. monologues.
• The Power of Story Separate What you communicate from How you communicate
Communicate compliance positively and proactively, as an individual and throughout the org.
You Can’t Bore People Into Changing Behavior
Is your training social or anti-social?