latin america digital games market, superdata research - games monetization summit 2014
DESCRIPTION
Latin America Digital Games Market, SuperData Research - Games Monetization Summit 2014TRANSCRIPT
| Digital games market intelligence
THE
DIGITAL GAMES IN LATIN AMERICAGAME MONETIZATION USA SUMMIT
STEPHANIE LLAMAS, SENIOR ANALYST
2014
| Digital games market intelligence
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
| Digital games market intelligence
2
Stephanie Llamas Senior Analyst, Consumer Insights
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
| Digital games market intelligence
3
country-level and regional data available
regional data available only
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
26 COUNTRIES
MARKET-LEVEL DATA
50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES
37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS
6 GAMING SEGMENTS
10 YEARS OF DATA
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4#GMSUSA2014 @STEPHINANERS @_SUPERDATA
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5
LATIN AMERICAN MARKET
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
| Digital games market intelligence
6#GMSUSA2014 @STEPHINANERS @_SUPERDATA
WORLDWIDE
$49.3 BILLION
2014 DIGITAL GAMES MARKET
| Digital games market intelligence
7#GMSUSA2014 @STEPHINANERS @_SUPERDATA
WORLDWIDE
$49.3 BILLION
2014 DIGITAL GAMES MARKET
LATIN AMERICA
$4.2 BILLION
| Digital games market intelligence
8#GMSUSA2014 @STEPHINANERS @_SUPERDATA
2011 2012 2013 2014
$4.4MM$4.2MM$3.7MM
$2.6MM$2.0MM
2014 DIGITAL GAMES MARKET LATIN AMERICA
| Digital games market intelligence
9#GMSUSA2014 @STEPHINANERS @_SUPERDATA
2011 2012 2013 2014 2015
$4.4MM$4.2MM$3.7MM
$2.6MM$2.0MM
2014 DIGITAL GAMES MARKET LATIN AMERICA
2011 2012 2013 2014 2015
$4.4MM$4.2MM$3.7MM
$2.6MM$2.0MM
+54%
+28%
+43%
+13%+5%
| Digital games market intelligence
10#GMSUSA2014 @STEPHINANERS @_SUPERDATA
2014 DIGITAL GAMES MARKET LATIN AMERICA
| Digital games market intelligence
11#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MAU
712 MILLION
2014 DIGITAL GAMES MARKET LATIN AMERICA
| Digital games market intelligence
12#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MAU
748 MILLION
2015E DIGITAL GAMES MARKET LATIN AMERICA
| Digital games market intelligence
13#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MAU
748 MILLION
+5%
2014 DIGITAL GAMES MARKET LATIN AMERICA
| Digital games market intelligence
14#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
DIGITAL PC
DIGITAL CONSOLEP2P MMO
2014 DIGITAL GAMES MARKET LATIN AMERICA
3%5%
9%
17%
26%
41%
| Digital games market intelligence
15#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
DIGITAL PC
DIGITAL CONSOLE
3%5%10%
19%
24%
39%
P2P MMO
2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA
3%5%
9%
17%
26%
41%
| Digital games market intelligence
16#GMSUSA2014 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
3%5%10%
19%
24%
39%
DIGITAL PC
DIGITAL CONSOLEP2P MMO
2014 & 2015E DIGITAL GAMES MARKET LATIN AMERICA
3%5%
9%
17%
26%
41%
| Digital games market intelligence
17
TRENDS
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
| Digital games market intelligence
18#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
BRAZIL
$1.5 BILLION
ARGENTINA
$0.5 BILLION
MEXICO
$0.9 BILLION
| Digital games market intelligence
19#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
BRAZIL
$1.5 BILLION
ARGENTINA
$0.5 BILLION
MEXICO
$0.9 BILLION
30%
13%22%
35%
BRAZIL
MEXICOARGENTINA
| Digital games market intelligence
20#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5 BILLION
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
• Largest market in Latin America
| Digital games market intelligence
21#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5 BILLION
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
• Largest market in Latin America
• Has been in recession last three quarters
• Inflation is at a 3 year high
| Digital games market intelligence
22#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5 BILLION
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
• Largest market in Latin America
• Has been in recession last three quarters
• Inflation is at a 3 year high
• Mobile games losing steam
• Social and free-to-play MMO games are fastest growing segments
| Digital games market intelligence
23#GMSUSA2014 @STEPHINANERS @_SUPERDATA
BRAZIL
$1.5 BILLION
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
• Largest market in Latin America
• Has been in recession last three quarters
• Inflation is at a 3 year high
• Mobile games losing steam
• Social and free-to-play MMO games are fastest growing segments
• Total digital games growth will drop
| Digital games market intelligence
24#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
ARGENTINA
$0.5 BILLION
MEXICO
$0.9 BILLION
• Argentina’s economy is declining
| Digital games market intelligence
25#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
ARGENTINA
$0.5 BILLION
MEXICO
$0.9 BILLION
• Argentina’s economy is declining
• Social and digital PC gaming are fastest growing segments
| Digital games market intelligence
26#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
ARGENTINA
$0.5 BILLION
MEXICO
$0.9 BILLION
• Argentina’s economy is declining
• Social and digital PC gaming are fastest growing segments
• Mexico’s economy is on the up
| Digital games market intelligence
27#GMSUSA2014 @STEPHINANERS @_SUPERDATA
TRENDS IN LATIN AMERICA TOP MARKETS IN 2014
ARGENTINA
$0.5 BILLION
MEXICO
$0.9 BILLION
• Argentina’s economy is declining
• Social and digital PC gaming are fastest growing segments
• Mexico’s economy is on the up
• Strong growth across all digital gaming segments (except pay-to-play MMO)
| Digital games market intelligence
28
OPPORTUNITIES
#GMSUSA2014 @STEPHINANERS @_SUPERDATA
| Digital games market intelligence
29#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS
• Chile is the fastest growing digital games market in LatAm
CHILE
$0.3 BILLION
COLOMBIA
$0.2 BILLION
| Digital games market intelligence
30#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS
• Chile is the fastest growing digital games market in LatAm
• Mobile games are growing by a quarter
CHILE
$0.3 BILLION
COLOMBIA
$0.2 BILLION
| Digital games market intelligence
31#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS
• Chile is the fastest growing digital games market in LatAm
• Mobile games are growing by a quarter
• Colombia is the fastest growing economy in the region
CHILE
$0.3 BILLION
COLOMBIA
$0.2 BILLION
| Digital games market intelligence
32#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING MARKETS
• Chile is the fastest growing digital games market in LatAm
• Mobile games are growing by a quarter
• Colombia is the fastest growing economy in the region
• Digital console is the fastest growing segment
CHILE
$0.3 BILLION
COLOMBIA
$0.2 BILLION
| Digital games market intelligence
33#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
| Digital games market intelligence
34#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL
| Digital games market intelligence
35#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL +26%
| Digital games market intelligence
36#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL +26%
MOBILE
| Digital games market intelligence
37#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
| Digital games market intelligence
38#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
PC/MMO
| Digital games market intelligence
39#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
PC/MMO +17%
| Digital games market intelligence
40#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA EMERGING SEGMENTS
SOCIAL +26%
MOBILE +5%
PC/MMO +17% / +15%
| Digital games market intelligence
41#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
| Digital games market intelligence
42#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
LANGUAGE, CULTURE
| Digital games market intelligence
43#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
LANGUAGE, CULTURE
MONETIZATION, PAYMENTS
| Digital games market intelligence
44#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most preferred payment type for digital games transactions
| Digital games market intelligence
45#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most preferred payment type for digital games transactions
• Mobile payments replace credit/debit cards as second most popular payment method
| Digital games market intelligence
46#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most preferred payment type for digital games transactions
• Mobile payments replace credit/debit cards as second most popular payment method
• Localized payment providers can help curb fraud
| Digital games market intelligence
47#GMSUSA2014 @STEPHINANERS @_SUPERDATA
OPPORTUNITIES IN LATIN AMERICA LOCALIZATION
MONETIZATION, PAYMENTS
• Bank transfers are the most preferred payment type for digital games transactions
• Mobile payments replace credit/debit cards as second most popular payment method
• Localized payment providers can help curb fraud
• Listing prices in localized currency boosts spending
| Digital games market intelligence
48#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2 BILLION
+13% YoY
| Digital games market intelligence
49#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2 BILLION
+13% YoY•Latin America isn’t
just Brazil
| Digital games market intelligence
50#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2 BILLION
+13% YoY•Latin America isn’t
just Brazil
•Mobile isn’t the goldmine it used to be
| Digital games market intelligence
51#GMSUSA2014 @STEPHINANERS @_SUPERDATA
LATIN AMERICA
$4.2 BILLION
+13% YoY•Latin America isn’t
just Brazil
•Mobile isn’t the goldmine it used to be
•Invest in localizing properly
| Digital games market intelligence
52#GMSUSA2014 @STEPHINANERS @_SUPERDATA
THANK YOU!
QUESTIONS?