latest trends of using extended validation certificates

E-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nlE-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nl

E-mail: [email protected] | Tel: +31 20 7640722 www.leaderssl.nl

Aleksei Ivanov, MBA

Founder and Managing Director LeaderTelecom B.V. (Amsterdam, The Netherlands)



Offices of LeaderTelecom B.V. in the Netherlands

Amsterdam The Hague


We are proud of

The largest security cluster in Europe


Think globally, act locally


We have clients in 80 countries


Our clients


We are a reseller, not CA

Our research is independent


What isEV SSL?


On Web sites with the green address barpeople buy up to 10-40% more


EV SSL – for maximum confidence

for maximum confidence when you use EV SSL certificate with extended validation and green address bar

Comodo EV:- Directly via Comodo: €450.00 - Via LeaderTelecom: €89

Save €361 on the same SSL!


Certification Authority


The largest CAs on EV global market in 2014


EV SSL Market share in 2014


Claim

Sales in the home country are much higher than in other

countries


Not confirmed

CAs that operate globally - usually enjoy good sales in

USA, UK, Germany


Claim

Sales in EV-certificates proportional to GDP


Confirmed

Confirmed for the global players


List of U.S. States and territories by GSP


List of European countries by GDP


Sales of EV SSL in relation to GDP

US GDP (17 419 billion. $) / EV SSL Certificates (38914 pcs.) = 0.45

Germany GDP (3 722 billion. $) / EV SSL Certificates (5867 pcs.) = 0.63

Russia GDP (3 565 billion. $) / EV SSL Certificates (598 pcs.) = 5.96

Brazil GDP (3 264 billion. $) / EV SSL Certificates (851 pcs.) = 3.83

France GDP (2 581 billion. $) / EV SSL Certificates (1872 pcs.) = 1.38

UK GDP (2 549 billion. $) / EV SSL Certificates (9393 pcs.) = 0.27

Italy GDP (2 128 billion. $) / EV SSL Certificates (933 pcs.) = 2.2

Spain GDP (1 566 billion. $) / EV SSL Certificates (1081 pcs.) = 1.44

Australia GDP (1 095 billion. $) / EV SSL Certificates (3784 pcs.) = 0.28

Increase sales of EV SSL


Sales of EV SSL by country in 2014 (Symantec)

Small sales in the Netherlands. Big in Japan, Australia and China


Sales of EV SSL by State in U.S. in 2014 (Symantec)


Sales of EV SSL in GB in 2014 (Symantec)


Sales of EV SSL in Germany in 2014 (Symantec)


Sales of EV SSL in Japan in 2014 (Symantec)


Sales of EV SSL valid for 1 or 2 years in 2014 (Symantec)


Countries whose governments purchase EV SSL (Symantec)


Sales of EV SSL by country in 2014 (GeoTrust)


Sales of EV SSL by State in U.S. in 2014 (GeoTrust)


Sales of EV SSL in Germany in 2014 (GeoTrust)


Sales of EV SSL in GB in 2014 (GeoTrust)


Sales of EV SSL in Netherlands in 2014 (GeoTrust)


Sales of EV SSL by country in 2014 (Comodo)

Great sales in the Netherlands


Sales of EV SSL by State in U.S. in 2014 (Comodo)


Sales of EV SSL in Netherlands in 2014 (Comodo)


Sales of EV SSL in GB in 2014 (Comodo)


Sales of EV SSL in Germany in 2014 (Comodo)


Sales of EV SSL by country in 2014 (GoDaddy)

Insignificant sales in Germany and the Netherlands, but big potential


Sales of EV SSL by State in U.S. in 2014 (GoDaddy)


Sales of EV SSL in GB in 2014 (GoDaddy)


Sales of EV SSL in Canada in 2014 (GoDaddy)


Sales of EV SSL in Australia in 2014 (GoDaddy)


Countries whose governments purchaseEV SSL (GoDaddy)


Sales of EV SSL by country in 2014 (Digicert)


Sales of EV SSL by State in U.S. in 2014 (Digicert)


Sales of EV SSL in GB in 2014 (Digicert)


Sales of EV SSL in Australia in 2014 (Digicert)


Sales of EV SSL in Canada in 2014 (Digicert)


Sales of EV SSL by country in 2014 (Thawte)

Significant sales in Russia


Sales of EV SSL by State in U.S. in 2014 (Thawte)


Sales of EV SSL by country in 2014 (Entrust)


Sales of EV SSL by State in U.S. in 2014 (Entrust)


Sales of EV SSL in Canada in 2014 (Entrust)


Sales of EV SSL in GB in 2014 (Entrust)


Sales of EV SSL the Republic of South Africa (RSA)in 2014 (Entrust)


Certification Authority

Local players


Sales of EV SSL by country in 2014 (Buypass)


Sales of EV SSL by country in 2014 (Certum)


Sales of EV SSL by country in 2014 (Dtrust)


Conclusions


Selling the cheapest certificate does not give

you any extra profit

1


Need to focuson EV-certificates and

demonstrate their benefits

2


A good example of successful sales of EV-

certificates for resellers – Show only the EV-

certificate, make the others available by a tiny link

3


Show only EV SSL


On the global market selling the cheapest EV-

Certificates is poor

4


The Secret of sales– is creating additional value for customers


InnovationService Uniqueness

The basis of our success


Certificate Lifecycle Management

Easy to:- manage SSL,- order new SSL,- renew SSL in time.

Soon…- auto renew SSL,- easy install SSL.


What is the LeaderSSL MPKI?

LeaderSSL MPKI is a Cloud service for managing all SSL-certificates including any other suppliers in one place.


What is the LeaderSSL for

Partners?

Save up to 50%.

The more you buy - the more you save!



Partners?

All the leading brands in one place:


Advantage: Proof of Concept

You can order almost any SSL-certificate for2 weeks for free.

Test in your real environment and pay us if you are happy!



partners?

We help you choose the right assortment for reselling on your site, and help start sales of SSL

from zero to hero.

You win, we win.


Windows & Unix programs for Managing SSL-certificates

We have beta versions of programs for full process of installation without wasting time.

Supported OS:


Automatic renewal of Certificates

We work hard on software which allows you to renew SSL-certificates automatically

Supported OS:


LeaderSSL.com

+31 20 [email protected]


Thank youYour questions please

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