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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only

    August 8th, 2007August 8th, 2007

    SatoshiSatoshi MiyamotoMiyamoto

    Offshore Promotion OfficeOffshore Promotion Office

    Fujitsu India LimitedFujitsu India Limited

    Latest Trends of IT market in JapanLatest Trends of IT market in Japan

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 1

    AgendaAgenda

    1.Introduction of Fujitsu

    2.Trends of IT market in Japan

    3.Business opportunities for Indian companies

    4.KFS for Indian companies

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    1.1. Fujitsu,who?Fujitsu,who?

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 7

    1,200 employees (Dec 2006)

    Pune facility 1,160 seats available and additional 2,000 are planned Delhi facility 1,000 seats under construction

    Service Offerings include:

    SAP

    Oracle, PeopleSoft, Remote DBA

    Microsoft, Open Systems, QualityAssurance and Testing (QAT), Legacy Modernization

    Business Intelligence

    Siebel

    Business Support Services

    Offshore Locations Development Centers

    Pune (HQ)

    New Delhi

    Hyderabad

    Office Bangalore

    FC IndiaFC India

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    2.2. Trends of IT market in JapanTrends of IT market in Japan

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 11

    Whats happening in IT market?Whats happening in IT market?

    Japanese SOX*Act enforcement (to be effective fromApril,2008)

    *the Sarbanes*the Sarbanes--Oxley act of 2002;Oxley act of 2002;Public Company Accounting Reformand InvestorProtection ActPublic Company Accounting Reformand InvestorProtection Actenforcedafter Enronissue in U.S.A., which requires strong code ofcomplianceenforcedafter Enronissue in U.S.A., which requires strong code ofcompliancetoindividual enterprisetoindividual enterprise

    All listed companies are required to prepare to achieve internal controlAll listed companies are required to prepare to achieve internal controlthat suits the law by the end of this fiscal year.that suits the law by the end of this fiscal year.

    Applying a suited ERP package is the fastest way to achieve the requirement.Applying a suited ERP package is the fastest way to achieve the requirement.

    -- ERP system with strong internal controlERP system with strong internal control

    SOX Act consulting business and ERP package business are emerging.SOX Act consulting business and ERP package business are emerging.(SAP is preferred most in many industries.)(SAP is preferred most in many industries.)

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 12

    Whats happening in IT market?Whats happening in IT market?

    Protection of individual informationAct enforcement(2003)(2003)

    Case :Case :There leaked 10 million subscribers individualinformation from some telecomcarrierThere leaked 10 million subscribers individualinformation from some telecomcarrierand the company had to pay 500 yen each as the penalty toall subscribersand the company had to pay 500 yen each as the penalty toall subscriberswith apologize letter.with apologize letter. Damage control costs more than US$50 million.Damage control costs more than US$50 million.

    -- Products related to securityProducts related to security

    Security products for PCSecurity products for PCSurveillance camera for officeSurveillance camera for officeBiometrics system for office/PC/ATMBiometrics system for office/PC/ATM

    -- finger printfinger print-- palm veinpalm vein

    -- finger veinfinger vein....

    Biometrics system isBiometrics system isbecoming ultimate IDbecoming ultimate IDfor individual personfor individual personat banks, officesat banks, officesand public institutionsand public institutions

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 13

    Whats happening in IT market?Whats happening in IT market?

    Flourishingmobile industry (New products and new services

    tend to be provided every three month by each telecom company. )-- Constant demand for embedded softwareConstant demand for embedded software

    -- Constant demand for application program developmentConstant demand for application program development

    Do we have toDo we have tocontinuecontinueto give orders to ITto give orders to IT

    companies to win thiscompanies to win thishard competition?hard competition?

    Once you enter the mobile industry, continuous orders are coming inOnce you enter the mobile industry, continuous orders are coming in

    -- High risk to change current IT vendorHigh risk to change current IT vendor

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    3.3. Business opportunities for Indian companiesBusiness opportunities for Indian companies

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 16

    Which area in Japanese IT market should we go to?Which area in Japanese IT market should we go to?with our strong pointswith our strong points

    Dynamic Economy and a Stable government

    Low Cost of Infrastructure and Operation

    -Not solow comparing to China

    Young and Skilled talent pool

    -Numberof IT institutes - 1400

    -Numberof IT graduates every year :50,0000

    Well Established Software Technology parks

    24X7 working model

    Quality Edge

    -high percentage of CMM/ISO certifiedcompanies.

    Innovative

    -Nearly 35% of Silicon Valley startups are by Indians.

    Good analytical and rational skills

    True Global citizens

    -Adaptable and Flexible tonew languages andcultures

    Common knowledge in JapanCommon knowledge in Japan

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    4.4. KFS for Indian companiesKFS for Indian companies

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    How do we meet the requests of customers?How do we meet the requests of customers?

    >

    - Understanding ofcustomers business

    - High quality products

    -just in time delivery

    - Long termmaintenance (inlow cost)

    - easy communication (in Japanese)

    >

    - Understanding ofcustomers business

    - High quality products

    -just in time delivery

    - Long termmaintenance (inlow cost)

    - easy communication (in Japanese)

    We can learnWe can learn

    Our advantageOur advantage

    An effective on shore/off shore delivery modelAn effective on shore/off shore delivery model

    We can learnWe can learn

    How long does it take?How long does it take?

    When do Japanese feel at ease during conversation?When do Japanese feel at ease during conversation?

    Mutual understanding without much conversationMutual understanding without much conversationII-- sin densin den--sinsin

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 19

    Know Japanese way of thinkingKnow Japanese way of thinkingand find the best way to cope up with themand find the best way to cope up with them

    Isshou kenmei

    Yokonarabi

    Toriaezu yattemiyou

    Okyakusama wa kamisama desu

    Japan is a high context country, not like western countries.Japan is a high context country, not like western countries.-- Only one common languageOnly one common language-- (almost) one race with almost the same educational/cultural background(almost) one race with almost the same educational/cultural background

    Therefore Japanese (think they) can understand each otherTherefore Japanese (think they) can understand each otherwithout saying things clearly and it happens most of the time (but not always).without saying things clearly and it happens most of the time (but not always).

    Speaking in Japanese correctly is not sufficient.Speaking in Japanese correctly is not sufficient.You should rather know how they thinkYou should rather know how they think (for i(for i--sin densin den--sin).sin).

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 20

    Japan is basically an agricultural countryJapan is basically an agricultural countryand that affects subconscious mind of most Japaneseand that affects subconscious mind of most Japanese

    Isshou kenmei

    = (If you try hard) for the sake of your life, (good result will follow you.)

    Yokonarabi

    = In the middle is the best way and never be a frontier

    You cant have enough harvest without many helping hands from the family and

    the community which you belong to. If you cant contribute to the organization,

    you will be isolated to die in hunger.

    Mura hachibu(80% neglected by Community) means never to contact to the oneunless the funeral of the one(20%),

    only in order to show respect for the dead and to avoid of disease spread.

    Toriaezu yattemiyou

    = Anyway, lets start and think while runningeven if the goal is unclear.

    We cant predict the climate precisely and cant control itWe cant predict the climate precisely and cant control itbut if we put our strength together, God will help us.but if we put our strength together, God will help us.this means that a bad result is not due to us but to God as long as we try our best.this means that a bad result is not due to us but to God as long as we try our best.

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    Okyakusama wakamisamadesu=Customers voice is Gods voice

    They tend to worship their customer as an absolute existenceThey tend to worship their customer as an absolute existencelike uncontrollable nature.like uncontrollable nature.

    But most failures of projects startBut most failures of projects startwhen customer's word is swallowed on trust.when customer's word is swallowed on trust.

    It is extremely correct from the viewpoint ofmarketingIt is extremely correct from the viewpoint ofmarketing

    Japan is basically an agricultural countryJapan is basically an agricultural countryand that affects subconscious mind of most Japanese (cont.)and that affects subconscious mind of most Japanese (cont.)

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 22

    Feel tired to cope up with Japanese?Feel tired to cope up with Japanese?Dont worry.Dont worry.

    customercustomerIndian companiesIndian companies

    Largest Customer Base in JapanLargest Customer Base in JapanLargest No. of field engineers/ project managersLargest No. of field engineers/ project managerswho keep close relationship w/ Customerswho keep close relationship w/ Customersand knew well how to grasp Customers heartand knew well how to grasp Customers heartby iby i--sin densin den--sinsin

    High quality hardwareHigh quality hardware

    Abundant skilled human resourcesAbundant skilled human resources

    ++

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    All Rights Reserved, Copyright (C) Fujitsu LTD. 2007internal use only 23

    At the endingAt the ending

    We have different strong points such as high quality hardware in Japanand high quality software skill in India.

    Why dont we collaborate with each other more closely

    both for India and for Japan?