Latest 7 Email Marketing Trends

Over the years, email marketing has continued to gain traction and popularity at an

exponential rate. This marketing strategy owes its high popularity to the fact that email

reaches the user directly, and businesses are therefore able to use it to send

commercial messages. These commercial messages contain information such as

proposals for business, advertisements and requests for sales. Due to its high

popularity, businesses are scrambling to find excellent email marketing

courses to even brush their skills up to take advantage of this marketing technique.

In order for businesses to effectively make use of email marketing, they need to stay up-

to-date with market trends. Some of these email marketing trends include:

1. Flexibility and Responsiveness

Research has shown that over 51% of email is now being opened on mobile devices.

For this reason, it is necessary for all email marketing to be dynamic and adaptive to the

wide range of mobile devices; ranging from laptops, through tablets, to mobile phones.

In fact, trends may evolve to a point where email marketing is designed primarily for

mobile devices, and the adapted to desktops and laptops. For businesses to ensure that

their email marketing campaigns are compatible with email, they are trained during an

email marketing course in Singapore, to try out different providers and layouts, sending

themselves test emails, before rolling out the campaigns to users.

2. Use of Video

Videos are being accessed more and more frequently on Social Media, which means

that demand for informational videos has also gone up. Many users prefer to watch

video because it provides a quick means through which to absorb and process

information. Besides this, videos are highly effective for businesses whose products or

services either require a demonstration, or come with instructions. To keep up with this

demand, email marketing applications are making it possible for businesses to embed

video into the emails that they send out to subscribers, in a way that is convenient for

the user to access.

3. Social Media Integration and Opt In

Most businesses integrate email marketing with social media, to one degree or other, at

their discretion. Most email marketing providers have a feature that allows the

businesses to auto-post on their social media accounts, every time they create a

campaign. However, many businesses are concerned that by posting their campaigns

online for open access, it would nullify the need for users to actually subscribe to the

mailing list. The degree to which the business integrates email marketing with Social

Media is completely at the users' discretion, and the email marketing course in

Singapore is ideal for helping businesses to make that decision. At the very least

however, it is important to make it possible to opt in to the business' email list, directly

from their Social Media accounts.

4. Effective Timing

It does the business no good to send out marketing emails that are not being opened.

For this reason, businesses are increasingly concerned with the timing of their email

marketing campaigns. Generally, timing depends on location, as well as the target

market. In order to effectively time their emails, most businesses apply A/B testing;

trying out different timings and seeing which one works best.

5. Opting Out

This may be an uncomfortable subject for businesses, but as easy as it is to opt in, your

mailing list should be easy to opt out of, as well. This is a great tool, because it helps to

narrow down users to the leads that are likely to convert into clients. Email marketing is

about reaching out only to those people who want to be reached, and enhancing those

relationships.

6. Engagement

In as much email marketing involves strategies and metrics, it is important to recognise

that its purpose is to build and enhance relationships. For this reason, it must be

personalized, and relatable. It is a great opportunity to give your business a voice and

communicate that voice to users.

7. Simple Design

There is an irrefutable elegance to simplicity. For an email marketing campaign to

succeed, it needs to be simple both in design and content. It should be easy to access

and the information therein must also be easy to scan through and digest.