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LatAm CPLS Kick Off Event 08/27-08/28/2008

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Page 1: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm CPLS Kick Off Event08/27-08/28/2008

Page 2: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

….Because we share a common goal!

Latin America & Caribbean All World Regions

Microsoft Certifications VolumeMicrosoft Certifications

Volume

DEC 2007 YTD

JUL 2008 YTD

DEC 2007 YTD

JUL 2008 YTD

18,057 30,360 513,428 681,825

IntroAbout UsMicrosoft & Prometric

68.57%

And

37.5%

Page 3: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric & Testing Partners (CPLS)

Region

AFRICA

AMERICAS

APAC CHINA EMEA INDIA

NAM LATAM

Activated IT Sites as of

08/25/2008

107 517 172 189 57 868 248

LAM & CAR

269

Active APTCs

Page 4: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Team Success

Microsoft

PrometricTesting PartnerCPLS

Page 5: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

CPLS Testing PartnersThe Face and Success of Prometric

Technology Investments+ Rewrite of the entire site administrative,

registration and communications systems+ Infrastructure & Software Upgrades

People Investments+ To Support Volume Growth

Marketing Investment

Growth

Page 6: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Global Help DeskiSupport

Enhanced Call Routing capabilities

Global Command Center

Growth

CPLS Testing PartnersThe Face and Success of Prometric

Page 7: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Communications

PeopleTest Center Administrators (TCAs)District Managers (DMs)Territory Operations Managers (TOMs) Senior IT Channel Manager Regional Vice Presidents (VPs) Candidate Care

visit www.prometric.com/aptc to find a complete list (including contact information) of all the Support

people listed above.

CPLS Testing PartnersThe Face and Success of Prometric

Page 8: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Emulation ExamsOverview

Emulation Technology provides an innovative way to predict on-the-job performance that will add value to certification and increase market demand for professionals holding this type of certification.

How Does It Work?Delivery Process – Enhanced UTD technology provides capability to connect to a virtual server over the internet and deliver performance based questions. Scheduling Process – IT scheduling and registration system has been enhanced to reserve virtual server capacity as a part of the scheduling process.

Page 9: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Emulation ExamsWhat Is Required?

Item Minimum RequirementsProcessor Family 6 (Pentium III)Processor Speed 1000Video Resolution 1024, 768, 32Memory Installed 512Software Resources

IE (6.00) or higher

OS Name WinXP SP2 or higherDuplex Connection for LAN

100MB

Network Switch (Site Level)

100MB

Proxy Server If Proxy server exists at site, it must be configured in IE.

Internet Connection

Minimum 256K (Recommended 1MB)NOTE: This new seat level (Seat Level 4) is required for emulation delivery.For detailed information on Emulation exams visit www.prometric.com/aptc

Page 10: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Current Campaigns

Page 11: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Microsoft Certified Trainer Award Program

Provide your students* with valuable discounts on Microsoft Certification exams and practice tests Earn points toward awards when your students use a discount voucher and pass their Microsoft Certification exams

*To be eligible to receive the discount vouchers, students must be in one of your instructor-led training classes on Microsoft products or technologies. In the case of all Latin American & Caribbean countries, MCT have the opportunity to pass a 10% OFF discount to their students through this discounted vouchers.

Page 12: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

There is no cost to join the program. And, as a member of the MCT Awards program, you are eligible to receive:

MCT Awards discount Microsoft Certification exam vouchers for distribution to your students

MCT Awards discount practice test vouchers for distribution to your students

MCT Award Program points earned each time one of your students passes a Microsoft Certification exam using a MCT Awards discount voucher provided by you (1 point per exam passed).

MCT Awards Program points may be redeemed for a variety of awards.

Page 13: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

MCT Awards Program

To learn more about the MCT Awards Program, please go to www.mctawards.net. There, interested

Microsoft trainers can easily join by only presenting the following information:

Page 14: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

MCT Awards Program-Registration

Page 15: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

MCT Award ProgramAugust 2008 YTD

• Number of Exams taken with MCT discounted vouchers: >56,000

• Number of MCTs who have registered for the Program:

2,200 (17% of all MCTs)

Encourage your MCTs to register for the MCT Award Program…. Candidates receive a 10% discount on exams MCTs receive points that can be exchanged for rewards The site increases the volume of certs and its revenue

Page 16: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot Campaign

Page 17: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot Campaign

4. If candidates fail, they can register for their free retake exam via Prometric's web site, call center or test center locations using the same voucher number. NOTE: Candidates must wait one day after the failed exam to register to allow for test results to be entered into the system.

Here is how it works for candidates:

1. Register for Second Shot on the Microsoft site or obtain an exam voucher number from you, the partner.

2. Using the voucher number, schedule and pay for the initial exam via Prometric's web site, call center or test center locations. (Candidates must have the voucher number available prior to registering.)

3. Take the exam.

Page 18: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot Campaign

Which exams qualify for this Second Shot offer?

Any Microsoft Learning IT professional, developer, or Microsoft Dynamics exam qualifies for this offer

Here is How Second-Shot has performed….

Page 19: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot CampaignSecond Shot as of 30 JUNE

2008

Total Distribution

MCP 638,311Dynamics 74,590Academic 21,707

Total 734,608

Total Redemption 399,261

Page 20: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot CampaignFirst

RedemptionVolume by

Region% of Volume by

RegionChina 10,383 3.0%EMEA 122,027 35.2%

KL 3,219 0.9%LATAM 17,046 4.9%India 78,042 22.5%NAM 51,015 14.7%SOA 4,848 1.4%

Australia 39,633 11.4%Japan 20,666 6.0%Total 346,879

Page 21: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot CampaignSecond

RedemptionVolume by

Region% of Volume by

Region% of Free takes by

RegionChina 1,098 2.1% 10.6%EMEA 16,856 32.2% 13.8%

KL 481 0.9% 14.9%LATAM 4,727 9.0% 27.7%India 8,278 15.8% 10.6%NAM 9,150 17.5% 17.9%SOA 834 1.6% 17.2%

Australia 4,962 9.5% 12.5%Japan 5,996 11.4% 29.0%Total 52,382 15.1%

Page 22: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Second-Shot Campaign

FY08 Volume of Certs

30,360 of which 17,046 (1st Redemption)

and 4,727 (2nd Redemption)

21,773 exams have been Second-shot driven!

71.71%

At a quick glance!

Page 23: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Quarter-Over-Quarter Campaign

HOW: Increase Q3-2008 (July/Aug/Sept) Microsoft Certification exam

volume over Q2-2008 (April/May/June) and receive and additional reward.

WHO:Microsoft training/testing sites opened on or before April 1st, 2008 with 15 or more exams delivered during Q3-2008 (July/Aug/Sept.) will qualify

WHAT:Each qualified site will receive an additional reward for incremental Microsoft Certification exam volume

Page 24: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Quarter-Over-Quarter

Site BR00April-June (Q2) Volume 100July-August (Q3) Volume 120100 x $Reg. Comp 20 x $Reg. Comp + $5

July-August (Q3) Volume 125 (25% over Q2)100 x $Reg. Comp 25 exams x $Reg. Comp + $10

Page 25: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

www.Prometric.com/aptc

CPLS Testing PartnersThe Face and Success of Prometric

Client policiesPrometric authorized policies & proceduresContact Information

For information regarding current campaigns:https://www.prometric.com/Microsoft/MSAMERQ3

Page 26: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Partner Websitewww.Prometric.com/aptc

Welcome Page

Page 27: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Latin American & Caribbean Regional Page

Prometric Partner Websitewww.Prometric.com/aptc

Page 28: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Partner Websitewww.Prometric.com/aptc

Communication Page

Page 29: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Partner Websitewww.Prometric.com/aptc

Contact Page

Page 30: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Partner Websitewww.Prometric.com/aptc

Downloads Page

Page 31: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Partner Websitewww.Prometric.com/aptc

Electronic Manuals

Page 32: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Partner Websitewww.Prometric.com/aptc

TCA Certification Page

Page 33: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Prometric Candidate Survey

Does certification increase turnover?Do certified people influence product purchases?Who pays for certification tests?How do people prepare?

3500+ responses so far237 LatAm responses

Page 34: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 35: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 36: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 37: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 38: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 39: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 40: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 41: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 42: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 43: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

LatAm Candidate Data

Page 44: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

Thank You

Page 45: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 46: LatAm CPLS Kick Off Event 08/27-08/28/2008. ….Because we share a common goal! Latin America & CaribbeanAll World Regions Microsoft Certifications Volume