last year : “what’s biomass?” this year :
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Year in Review… By the Numbers. Last year : “What’s biomass?” This year : 23 press releases – new studies, President Obama State of the Union 5 media calls with reporters 15 interviews with Bob Coalition participation: Farm Bill, PTCs, CCRE, ACORE and others. - PowerPoint PPT PresentationTRANSCRIPT
Biomass Power Association 2012 Conference: Media Presentation
Last year: “What’s biomass?”
This year:
• 23 press releases – new studies, President Obama State of the Union
• 5 media calls with reporters
• 15 interviews with Bob
• Coalition participation: Farm Bill, PTCs, CCRE, ACORE and others
Year in Review… By the Numbers
Biomass Power Association 2012 Conference: Media Presentation
What do the Clips Tell Us?
NeutralNegativePositive
61% “positive”Vast majority are positive, local stories about plant openings,
progress, potential openings, jobs.
Out of 750 press articles:
Biomass Power Association 2012 Conference: Media Presentation
Not that we can rest easy.
Biomass Power Association 2012 Conference: Media Presentation
Case Studies
Biomass Power Association 2012 Conference: Media Presentation
Gainesville: The Politics of Building a New Facility
1. Strong public support 2. Facility gets investors, permits,
starts building3. One local politician sees the
negativity of anti-biomass as a way to get leverage, attention
4. You have a “controversy”
Biomass Power Association 2012 Conference: Media Presentation
Win by engaging.
• Numbers• Facts• Jobs• Quotes• Facility tours• Savings for consumers
Talk to local reporters and share:
Biomass Power Association 2012 Conference: Media Presentation
Oregon
• Another non-peer-reviewed “study” was released in October questioning the value of biomass
• With the help of Wade Mosby and Greg Blair, we were able to immediately weigh in on why this study was wrong.
“We are constantly surprised and puzzled by people in Oregon and elsewhere who attack biomass.”
Biomass Power Association 2012 Conference: Media Presentation
Biomass: “The Darling of the Renewable
Industry”
Biomass Power Association 2012 Conference: Media Presentation
Questions?
Contact Me:Carrie Annand
[email protected] 202.494.2493