LAS VEGAS , NEVADA

JUNE 12-14TH, 2009

-Angela Mills

5 P’S OF COFFEE FESTProduct: coffee has been

enjoyed by many for hundreds of years and retailers around the world depend on this drink for millions of dollars in profits annually. Our main objective is to help coffee retailers improve their business for an even greater profit year after year

5 P’S CONTINUED…Price: Attending this show is

often an investment toward the success of your coffee endeavor. Early bird registration is $20 until May 22, 2009 and $30 after May 22nd.

5 P’S CONTINUED…Place: the show will take place at

the Las Vegas Convention Center.

5 P’S CONTINUED…Positioning: Within the Coffee

industry we proudly rank very high and set ourselves apart from all other related shows by dedicating ourselves to helping new and existing coffee retailers, distributors, and businesses.

81 percent of our attendees attend only this tradeshow each year.

5 P’S CONTINUED…Public Relations: PR is

important in any tradeshow and Coffee fest is no exception. In order to improve the show and attract new attendees a qualitative and quantitative survey is sent to each attendee asking for constructive advice on how to improve the show. Doing so keeps Coffee fest easily recognized and held highly within the industry.

5 W’S OF THE COFFEE FEST Why attend: Attending will

simply prove to be an asset in whatever aspect of the coffee industry each attendee is involved in, educational seminars, ways to improve revenue, as well as new and innovative product information are offered each day of the three day show

5 W’S CONTINUED…Who attends: A large number of

our attendees are entrepreneurs with a new business, a type of distributors, and coffee retailers

5 W’S CONTINUED…Where and When: the Coffee

Fest is on June 12-14th in Las Vegas, Nevada at the very popular Las Vegas Convention Center

Where and When: the Coffee Fest is on June 12-14th in Las Vegas, Nevada at the very popular Las Vegas Convention Center

5 W’S CONTINUED…What is purpose: The purpose

of our show is to introduce new technology and products to attendees who are essentially representing the coffee industry. Education is our top priority, especially toward helping with the success of new and old coffee related businesses.

RETAINING ATTENDEES FOR LAST DAY OF SHOW Coffee fest has extended almost all of

their seminars and educational sessions to Sunday, most attendees will stay for the final day since some seminars can cost up to $345 for three days and they would like to get their moneys worth.

Also a large number of the free classes and workshops are offered on Sunday which will entice attendees to stay an extra day.

ADVERTISING There isn’t much advertising done for the

show because it is all industry attendees which many have a long standing tradition of attendance therefore advertising is not worth the cost.

Offer more direct mail from the website. Attendees are very interested in our sponsors, so by sending a reminder flyer or email with a discount coupon for one of our sponsors, the sponsor will get advertising, and also successfully remind attendees of the upcoming show.

SPECIALTY ADVERTISING ITEMS

Coffee Fest will be giving away a high quality, very practical portfolio, able to be used during the workshops and classes.

For valued attendees a first class, premium, coffee thermos will be available. With stainless steel and grips this is a giveaway fit for only our most treasured attendees and sponsors.

REGISTRATION Coffee Fest has registration for

exhibitors and attendees separately. The attendee’s registration can be

done online with a credit card number that you enter on the website.

Registering to be an exhibitor gives you the option of filling out a form and mailing it to a specific address or registering online.

REGISTERING ONLINE Submit information about your address and company that you are representing.

Choose from a list of all the workshops and which ones you would like to attend. Only workshops/classes that cost money are offered on this list however.

after selecting the workshops, the computer totals the amount due and asks for either a coupon or your credit card information.

The next step is about travel and finally confirmation of your registration.

SPEAKERS ATTENDING THE SHOW

“Ultimate Profitability in hard times for your retail coffee operation” features a well known coffee expert named Chris Legler, whose vast experience and knowledge of finance specifically tailored to the coffee industry, brings an unrivaled expertise to your business.

DIRECT MAIL STICKER A polyester sticker known for its excellent life

and adhesion to almost all objects and surfaces will be used, they also are weather resistant and made out of top grade products.

The sticker will have the signature cup of coffee in the middle. It will have the signature colors of the show and Coffee Fest 2009 will be printed on the top, JJune 12-14th, 2009 will be printed on the bottom

ANCILLARY EVENT Take the Las Vegas Monorail to anywhere in

the city! With trains arriving every few minutes, the Monorail conveniently

connects you to the city’s glitz and glamour of world-class restaurants, shows, shops, clubs, hotels & casinos in a safe, clean and climate-controlled environment.

To purchase tickets visit: https://tickets.lvmonorail.com/s3isn89s/coffeefest2009/.

The Monorail has seven stations located at: MGM Grand, Bally’s/Paris Las Vegas ,Flamingo/Caesars Palace, Harrah’s/Imperial Palace, Las Vegas Convention Center, Las Vegas Hilton,Sahara

LATTE ART CHAMPIONSHIPS Forty contestants compete in two preliminary

rounds held on Friday and Saturday morning, with 10 baristas moving on to the finals on Sunday.

The Millrock Free Pour Latte Art Champion will walk away with $5,000, 2nd place $1,000 and 3rd place $500.

Contestants will be given five minutes to prepare the work area, adjust, grind etc. Following the five minute preparation time, contestants will be given five minutes to produce as many as three different free-pour lattes.

LATTE ART CHAMPIONSHIPS

ADVERTISING METHODS Two methods used to advertise could be to place an ad

on some of our sponsors websites, also send out a post card to all attendees and exhibitors.

To advertise in a magazinelike “Coffee Talk” it will cost around $2850 to $3400 for a full page, on the front back cover.

To send out approx. 3000Postcards, the total cost will be around $1,950.

COMPETITION Coffee Fest’s competition is a

Coffee, Tea, Chocolate Expo however it has been postponed due to economic conditions.

Barista is also a sponsor of Coffee Fest, hosting several workshops at our upcoming show.

FUNDRAISERS There isn’t a fundraiser set up during the

show however if I was suggesting one I would recommend something involving the Make a Wish foundation. They are credible, reliable, and have a great reputation.

The fundraiser can be related to coffee by raising money from selling high quality coffee and pastries at local hospitals.

All money collected will go to families struggling to take care of their child in a hospital

SPONSORS Sponsors of Coffee Fest: Cirque, Millrock, Dillanos, Big Train Inc. ,

DaVinci, Stirling, Orgegon Chai, Simonelli, Baristaexchange.com, Ghirardelli , Barista Magazine, Monin Gourmet Flavorings, Jet, Coffee Show Manager, Fresh Cup Magazine, Gavina

PRESS KIT Venue Press Release Speaker Special Events Specialty Advertising Items - Leather portfolio - Stainless Steel Thermos Ticket

COFFEE FEST ESSENTIALS Homepage of Wiki

Coffee Fest Advertisement

Exhibitor Information

Online Market Place

Attendee Survey

COFFEE FEST ESSENTIALS CONTINUED…

Host Hotel Information

Brochure

Schedule of Events

Questions?