Lars H. Kruse

So what is Fodboldfabrikken?

� 5 indoor artificial turf pitches - 20 x 11 meters - primarily used for 4 a side

� Placed very centrally in Copenhagen

� Anybody is welcome - no membership, fees, sign-ups

� Pay and play

� High quality facilities - change rooms, sports cafe, conference facilities etc.

� Equipment included

� Laudrup & Høgh

Danish leisure football

� Majority under the Danish Football Association - open

tournament from lowest league to premier league

� Number of players reduces significantly after age 18 -

whilst the numbers of total active persons is stable

� Conclusion - we quit football - but remain active!

� Alternative for football is (was...) corporate football or

“playing in the park”

Source IDAN newsletter 31 - June 2010

History and justification

� Lacking flexibility in the established market for leisure

football - both regards to timing and available facilities

� Process of booking and sign-up quite complicated

� Especially needed in the Copenhagen region

� The business concept is well proven and documented

abroad

� Perfect timing with conclusions from University of

Copenhagen exercise study

Who visits Fodboldfabrikken?

� Former leisure/amateur club players who has not got the

spare time and resources to take part in the established

system

� Fitness-customers and inactive persons returns to the

game

� Company benefits, team building, client events...

� So more footballers in total - and no one “taken” from the

established system

� Birthdays and bachelor parties...

Concepts and ideas

� We love our clients and build ambassadors

� Service is key - exceed expectations

� Strong relationships with partners

� Royal Unibrew

� Snickers

� EA Games

� Danske Spil (“Danish bookmaking authorities”)

� Intersport/Hummel/Select

Future....

� More factories

� Aarhus, Odense

� Franchises....

� Rest of Scandinavia?

� Collaborations with sports organisations

� More leagues and cups

� Continue developing software and website

Thank you!

� www.fodboldfabrikken.nu

� lars@fodboldfabrikken.nu

� Phone +45 5356 0660 (Fodboldfabrikken)

� Phone +45 2173 0023 (Lars)