Education: Louisiana State University, E. J. Ourso College of Business Anne Arundel Community College Baton Rouge, LA Arnold, MD General Business, B.S., Minor: Communications, May 2014 Business Transfer Studies, AA, August 2012 Professional Experience: Business Development/Events Fellow | GovLoop January 2015 – Present • Assist in the organization and execution of 4-6 training webinars per month (average registration 550). Main

responsibilities include event set-up using On24 Platform, sponsor management and post training webinar email and metrics follow up

• Coordinate GovLoop’s Daily Awesome Newsletter (circulation 65,000) ad sponsorships with 20+ sponsors • Create unique monthly PowerPoint and Excel metrics sponsorship reports that prove ROI • Coordinate lead generation opportunities for GovLoop.com jobs program and assist with drafting contracts • Write weekly blogs posts that include discussions, event recaps and sponsored posts • Research and help execute new efforts to increase online show-up rates that include A/B email testing, social media

and participant evaluations • Create speaker reviews, update and maintain event call campaigns, and capture relevant prospect information in the

Salesforce database • Helped coordinate GovLoop’s Fourth Annual Government innovators Virtual Summit – an all-day virtual summit that

consisted of 15+ sponsors exhibit booths, 300 resources, six webinars and grossed over $130,000. • Lead on pre-registration sessions for GovLoop’s flagship event, Next Generation of Government Training Summit, creating

e-mail communication, updating the website with speaker and award finalists information, and coordinating the agenda into the NextGen App

Student Researcher | Community Coffee January 2014-May 2014 • Collaborated with team members to propose community outreach efforts to the acquisition of individuals through

the e-commerce platform by creating a 100-page marketing proposal document and a Creative Brief from consumer analysis survey results and customer research and trends

• Executed a Theme Mapping Tool in Excel and created two print advertisements and a client-facing PowerPoint presentation

Social Media Intern | One of A Kind Baton Rouge Fashion Week January 2014 – February 2014 • Managed Tumblr account and conducted Internet research and Q & A to write a feature story • Assisted with event set-up, including assisting VIP, on-site registration and organizing gift bags Director of Entertainment | Dance Marathon at LSU March 2013-March 2014 • Prospected and coordinated the involvement of 12 entertainment groups including but not limited to performers,

sports teams, bands, and dance groups through e-mail marketing, cold calling, and the use of advertisements and social media

• Created timelines of deliverables for performers’ stage plans, arrival and picture times, and drafted a five-minute interval spreadsheet for the entire 26.2-hour philanthropic event, displaying a thorough analysis of project management

Director of Marketing | Pi Sigma Epsilon – Beta Xi Chapter August 2012- January 2014 • Directed and oversaw five marketing projects; secured event locations, administered group of individuals who

fostered sponsorships and applied logistics for events • Utilized Adobe Creative Suite to edit sponsorships, vendor packets, and flyers for events • Prospected and identified new sponsors through a variety of generation activities, including cold calling and partner

relationships Skiils:

LaRel Rogers | rogerslarel@gmail.com | 443.370.8589 | www.linkedin.com/in/larelrogers/ L  R

• Microsoft Suite • Google Analytics • On24 Webcast

• Salesforce • Eloqua • Flickr

• HootSuite • Dreamweaver • WordPress

• Survey Gizmo • Springcm • Basecamp

• Trello • Photoshop • ISSUU