laptops and netbooks: mobile broadband traffic across ......worldwide mobile broadband traffic...
TRANSCRIPT
1© 2009 Coda Research Consultancy Ltd. All rights reserved
Laptops and Netbooks: Mobile Broadband Traffic Across Regions 2009-2017
© Coda Research Consultancy Ltd, 2009All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature, without prior written permission of Coda Research Consultancy Ltd, except where this is expressly permitted under the Copyright Designs and Patents Act 1988 or the Copyright and Rights in Databases Regulations 1999.
© 2009 Coda Research Consultancy Ltd. All rights reserved2
Abstract
• In this report we present forecasts concerning mobile broadband access via laptops and netbooks (‘portables’). These forecasts consist of 37 graphs and tables covering traffic up to and including 2017, split by five key regions (Europe, Asia Pacific [incl. Japan and China], North America, Latin America, and Middle East and Africa). Included in these are commentary, and separate forecasts for LTE (Long Term Evolution).
• Key Questions answered in this report:– What types of traffic will each region generate?– What proportions of this traffic will be generated by LTE?– What are the trends, drivers and constraints impacting and shaping the development of the mobile broadband, including LTE, market?
• Methodology: The report derives from extensive statistical and qualitative data analysis and modelling conducted over two months across the regions specified. It takes into account current and future technological, social, demographic, economic and political conditions and changes
• Who this report is for:– Device and component vendors– Mobile network operators– Media organisations– Consultants– Financial analysts– Application, content and service providers
© 2009 Coda Research Consultancy Ltd. All rights reserved3
Table of contentsI. Selected highlightsII. Mobile broadband traffic
i. Worldwide mobile broadband traffic forecastii. Worldwide mobile broadband traffic forecast by typeiii. Worldwide mobile broadband traffic forecast by type percentage splitiv. Regional mobile broadband traffic forecast by typev. Regional mobile broadband traffic by type forecast percentage split vi. Mobile broadband video traffic forecast percentage split by region vii. Mobile broadband audio traffic forecast percentage split by regionviii. Mobile broadband P2P traffic forecast percentage split by regionix. Mobile broadband data traffic forecast percentage split by regionx. Asia Pacific mobile broadband traffic forecast by typexi. Europe mobile broadband traffic forecast by typexii. North America mobile broadband traffic forecast by typexiii. Central and South America mobile broadband traffic forecast by typexiv. Middle East and Africa mobile broadband traffic forecast by type
III. LTE traffici. Worldwide LTE mobile broadband traffic forecast ii. Regional LTE mobile broadband traffic forecast iii. Regional LTE mobile broadband traffic forecast percentage split iv. Asia Pacific LTE mobile broadband traffic forecast by typev. Europe LTE mobile broadband traffic forecast by typevi. North America LTE mobile broadband traffic forecast by typevii. Central and South America LTE mobile broadband traffic forecast by type
IV. Appendices - 20 tables
Market AnalysisPrinted page length: 35Number of figures: 21Number of tables: 20……………………………………
4© 2009 Coda Research Consultancy Ltd. All rights reserved
Mobile broadband traffic forecasts(note: tabular data appear in appendices)
© 2009 Coda Research Consultancy Ltd. All rights reserved5
Worldwide mobile broadband traffic forecast – 2009-2017
• As shown in later pages, growth in traffic vastly outstrips both revenue and users, meaning increased stress upon and need for investment in network capabilities. This is particularly the case for Asia Pacific and Europe.
• Global monthly data traffic will grow from 44,487 terabytes per month in 2009, to 1.8 exabytes per month in 2017• This is a CAGR of 59%, and a 40 fold increase• Growth will rise significantly following 2012, when a ramp up in production in LTE takes place. However, UK risks being left
behind due to 900 MHz spectrum not being opened up to all operators
Mobile broadband data traffic forecast. Terabytes per month
431,307
44,487 123,803 235,803
701,230
1,795,000
1,409,000
1,136,092
1,605,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
© 2009 Coda Research Consultancy Ltd. All rights reserved6
Worldwide mobile broadband traffic forecast by type percentage split – 2009-2017
• By 2015, video will account for half of all mobile broadband traffic, and 53% by 2017. This is up from a third in 2009• Whilst we project P2P traffic will remain approximately the same, video will grow mostly at the expense of growth in data
traffic• In developing countries of Central and South America, Middle East and Africa, traffic will be characterised much more by
P2P and straightforward data such as email and web pages. This should be of obvious concern to video rights’ holders and content owners
• In the rest of the world, the sheer amount of data video users will consume – made available through legal sources such as Hulu and Project Canvas - should be of concern to mobile broadband providers.
• Providers will need to make significant investment to meet rising demand for mobile broadband access and increased speeds. In many parts of Europe and the UK, as many three quarters of users are currently dissatisfied with the speeds they receive Mobile broadband data traffic forecast percentage split by type
5%
53%
21%
21%
0%
10%
20%
30%
40%
50%
60%
2009
2010
2011
2012
2013
2014
2015
2016
2017
Perc
en
tag
e o
f all
tra
ffic Audio
Video
P2P
Data
7© 2009 Coda Research Consultancy Ltd. All rights reserved
The following slides, along with charts, commentary and other data, appear in the full report
© 2009 Coda Research Consultancy Ltd. All rights reserved8
Regional mobile broadband traffic forecast – 2009-2017
• Commentary
Mobile broadband average monthly traffic forecast by region. Terabytes per month
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Asia-Pacific (CAGR xx%)
Europe (CAGR xx%)
North America (CAGR xx%)
Central and South America (CAGRxx%)Middle East and Africa (CAGR xx%)
© 2009 Coda Research Consultancy Ltd. All rights reserved9
Regional mobile broadband traffic forecast percentage split – 2009-2017
• Commentary
Mobile broadband traffic forecast percentage split by region
2009
2010
2011
2012
2013
2014
2015
2016
2017
Asia Pacific
Europe
North America
Central and South America
Middle East and Africa
© 2009 Coda Research Consultancy Ltd. All rights reserved10
Mobile broadband video traffic forecast percentage split by region – 2009-2017
Video traffic forecast percentage split by region
2009
2010
2011
2012
2013
2014
2015
2016
2017
Asia Pacific
Europe
North America
Central and South America
Middle East and Africa
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved11
Mobile broadband P2P traffic forecast percentage split by region – 2009-2017
P2P traffic forecast percentage split by region
2009
2010
2011
2012
2013
2014
2015
2016
2017
Asia Pacific
Europe
North America
Central and South America
Middle East and Africa
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved12
Mobile broadband audio traffic forecast percentage split by region – 2009-2017
Audio traffic forecast percentage split by region
2009
2010
2011
2012
2013
2014
2015
2016
2017
Asia Pacific
Europe
North America
Central and South America
Middle East and Africa
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved13
Mobile broadband data traffic forecast percentage split by region – 2009-2017
Data traffic forecast percentage split by region
2009
2010
2011
2012
2013
2014
2015
2016
2017
Asia Pacific
Europe
North America
Central and South America
Middle East and Africa
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved14
Asia Pacific mobile broadband traffic forecast – 2009-2017
• Commentary
Mobile broadband data traffic forecast by type - Asia Pacific. Terabytes per month
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (CAGR xx%)
Video (CAGR xx%)
P2P (CAGR xx%)
Data (CAGR xx%)
© 2009 Coda Research Consultancy Ltd. All rights reserved15
Europe mobile broadband traffic forecast – 2009-2017
• Commentary
Mobile broadband data traffic forecast by type - Europe. Terabytes per month
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (CAGR xx%)
Video (CAGR xx%)
P2P (CAGR xx%)
Data (CAGR xx%)
© 2009 Coda Research Consultancy Ltd. All rights reserved16
North America mobile broadband traffic forecast – 2009-2017
• Commentary
Mobile broadband data traffic forecast by type - North America. Terabytes per month
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (CAGR xx%)
Video (CAGR xx%)
P2P (CAGR xx%)
Data (CAGR xx%)
© 2009 Coda Research Consultancy Ltd. All rights reserved17
Central and South America mobile broadband traffic forecast – 2009-2017
• Commentary
Mobile broadband data traffic forecast by type - Central and South America. Terabytes per month
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (CAGR xx%)
Video (CAGR xx%)
P2P (CAGR xx%)
Data (CAGR xx%)
© 2009 Coda Research Consultancy Ltd. All rights reserved18
Middle East and Africa mobile broadband traffic forecast – 2009-2017
• Commentary
Mobile broadband data traffic forecast by type - Middle East and Africa. Terabytes per month
2009
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (CAGR xx%)
Video (CAGR xx%)
P2P (CAGR xx%)
Data (CAGR xx%)
19© 2009 Coda Research Consultancy Ltd. All rights reserved
Mobile broadband LTE forecasts
© 2009 Coda Research Consultancy Ltd. All rights reserved20
Worldwide LTE mobile broadband traffic forecast – 2010-2017
• Commentary
LTE mobile broadband data traffic forecast. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
© 2009 Coda Research Consultancy Ltd. All rights reserved21
Regional LTE mobile broadband traffic forecast – 2010-2017
• Commentary
LTE mobile broadband average monthly traffic by region. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Asia-Pacific (2012-2017 CAGR xx%)
Europe (2012-2017 CAGR xx%)
North America (2012-2017 CAGR xx%)
Central and South America (2012-2017 CAGR xx%)
Middle East and Africa (2012-2017 CAGR xx%)
© 2009 Coda Research Consultancy Ltd. All rights reserved22
Regional LTE mobile broadband traffic forecast percentage split – 2010-2017
• Commentary
LTE mobile broadband traffic forecast percentage split by region
2010
2011
2012
2013
2014
2015
2016
2017
Asia Pacific
Europe
North America
Central and South America
Middle East and Africa
© 2009 Coda Research Consultancy Ltd. All rights reserved23
Asia Pacific LTE mobile broadband traffic forecast – 2010-2017
LTE mobile broadband data traffic forecast by type - Asia Pacific. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (2012-2017 CAGR xx%)
Video (2012-2017 CAGR xx%)
P2P (2012-2017 CAGR xx%)
Data (2012-2017 CAGR xx%)
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved24
Europe LTE mobile broadband traffic forecast – 2010-2017
LTE mobile broadband data traffic forecast by type - Europe. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (2012-2017 CAGR xx%)
Video (2012-2017 CAGR xx%)
P2P (2012-2017 CAGR xx%)
Data (2012-2017 CAGR xx%)
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved25
North America LTE mobile broadband traffic forecast – 2010-2017
LTE mobile broadband data traffic forecast by type - North America. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (2012-2017 CAGR xx%)
Video (2012-2017 CAGR xx%)
P2P (2012-2017 CAGR xx%)
Data (2012-2017 CAGR xx%)
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved26
Central and South America LTE mobile broadband traffic forecast – 2010-2017
LTE mobile broadband data traffic forecast by type - Central and South America. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (2012-2017 CAGR xx%)
Video (2012-2017 CAGR xx%)
P2P (2012-2017 CAGR xx%)
Data (2012-2017 CAGR xx%)
• Commentary
© 2009 Coda Research Consultancy Ltd. All rights reserved27
Middle East and Africa LTE mobile broadband traffic forecast – 2010-2017
LTE mobile broadband data traffic forecast by type - Middle East and Africa. Terabytes per month
2010
2011
2012
2013
2014
2015
2016
2017
Tera
byte
s p
er
mo
nth
Audio (2012-2017 CAGR xx%)
Video (2012-2017 CAGR xx%)
P2P (2012-2017 CAGR xx%)
Data (2012-2017 CAGR xx%)
• Commentary
28© 2009 Coda Research Consultancy Ltd. All rights reserved
Appendices
© 2009 Coda Research Consultancy Ltd. All rights reserved29
Worldwide mobile broadband traffic forecast by region – 2009-2017
© 2009 Coda Research Consultancy Ltd. All rights reserved30
Worldwide mobile broadband traffic forecast by type – 2009-2017
© 2009 Coda Research Consultancy Ltd. All rights reserved31
Mobile broadband traffic forecast percentage split by type and region – 2009-2017
© 2009 Coda Research Consultancy Ltd. All rights reserved32
Mobile broadband traffic forecast by region – 2009-2017
© 2009 Coda Research Consultancy Ltd. All rights reserved33
Mobile broadband traffic forecast by region – 2009-2017
© 2009 Coda Research Consultancy Ltd. All rights reserved34
Worldwide and regional LTE mobile broadband traffic forecast – 2010-2017
© 2009 Coda Research Consultancy Ltd. All rights reserved35
Worldwide and regional LTE mobile broadband traffic forecast by type – 2010-2017
36© 2009 Coda Research Consultancy Ltd. All rights reserved
For more information, please contact [email protected]