l’oreal - unam › portaldgose › bolsa...l’oreal signature competition created in 1992 60,000+...
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L’OREAL Signature Competition
CREATED IN 1992
60,000+ CONTESTANTS IN 21 YEARS
OVER 9,000 PLAYERS IN 2013
FROM 45 COUNTRIES
280+ CAMPUSES
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MARKETING EXPERTISE COMPETITION
THE UNIQUE OPPORTUNITY TO WORK AS A
BRAND LEADER FOR A L’ORÉAL BRAND
A COMPETITION FOR CREATIVE
AND ENTREPRENEURIAL MINDS
A CHANCE TO COMPETE
AGAINST MORE THAN 45 OTHER
COUNTRIES
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The first ever DIESEL male haircare
product range inspired from music
legends with iconic hair.
PORTUGAL 2010 INSTITUTO UNIVERSITÁRIO DE LISBOA
CREATIVE & ENTREPRENEUR
All the way
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A revolution in instrumental
cosmetics in salons: the Chroma
Glove, a light-reactive haircare
device for L’ORÉAL
PROFESSIONNEL
SINGAPORE 2011 NANYANG TECHNOLOGICAL UNIVERSITY
CREATIVE & ENTREPRENEUR All the way
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Kids will love their bath time with this
product range for THE BODY SHOP
mixing fun and animal protection
awareness.
PHILIPPINES 2012 UNIVERSITY OF THE PHILIPPINES
CREATIVE & ENTREPRENEUR All the way
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Treating yourself with a
customized shampoo made
possible by this DIY range, also
customizable according to THE
BODY SHOP commitment
endorsed.
CHILE 2012 UNIVERSITY OF CHILE
CREATIVE & ENTREPRENEUR All the way
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An instant humidity solution for
L’Oréal Paris, that makes hair
manageable and style able
because it maintains perfect oil
water balance.
INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT
AND RESEARCH
CREATIVE & ENTREPRENEUR All the way
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Play? HOW TO
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THE STANDARD CYCLE
CA
MP
US
1
CA
MP
US
2
CA
MP
US
3
CAMPUS
FINALS
CAMPUS 1
WINNER
CAMPUS
FINALS
CAMPUS
FINALS
CAMPUS 2
WINNER
CAMPUS 3
WINNER
BRIEFING
DAY
CAMPUS 1
WINNER
CAMPUS 2
WINNER
CAMPUS 3
WINNER
NATIONAL
FINALS
NATIONAL
WINNER
INTERNATIONAL
FINALS
SECOND MISSION FIRST MISSION
CAMPUS L’OREAL OFFICE PARIS
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theory into practice
an original concept in
coherence with
the brand values
a new range of products
a unique communication
campaign
in front of a L’Oréal Jury
against the rest of the world
Play? HOW TO
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BRAND The
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SECOND MISSION
THE CHALLENGE
FIRST MISSION
Put yourself in the shoes of an international
marketing director of Kiehl’s and imagine a new
product range for the Kiehl’s Men’s portfolio!
Analyze the market and the brand, and come up with innovative
in-store & online activities that you think would attract the male
target.
Imagine a new product range in the Kiehl’s Men’s portfolio and
develop and implement an international multi-channel strategy to
expand Kiehl’s share in the selective men’s market.
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PRIZES
FOR THE BEST 3 TEAMS, A
VOUCHER FOR A TEAM TRIP
TO THE DESTINATION OF
THEIR CHOICE.
FOR THE WINNING TEAM
FOR THE SECOND PLACE
FOR THE THIRD PLACE
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EXPERIENCE A real life
WORK IN A TEAM WITH A
CREATIVE AGENCY
GAIN HANDS ON
PROFESSIONAL
EXPERIENCE
GET SPOTTED BY
L’ORÉAL
EXECUTIVES
COMPETE AGAINST
INTERNATIONAL TEAMS IN PARIS
1
2 3
4
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Last 2 years of study in a partner
campus
Teams of 3 students
Sign up logging into
brandstorm.loreal.com
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brandstorm.loreal.com
facebook.com/lorealbrandstormofficial
twitter.com/bstormofficial
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