Presented by: Spartan Fundraising Consultation Team

Jake Joy, Puruda Goswami, Wanting Liu, Lauren AitchDec. 9, 2009

Lansing Teen Challenge Fundraising

Recommendations

LTC’s MissionOur goal and desire is to see lives changed through a personal relationship with Jesus Christ our Lord.

Motivating youth, adults and families to become productive members of society by:

An effective and comprehensive Christian faith-based solution to life-controlling drug and alcohol problems.

Help them become mentally sound, emotionally balanced, socially adjusted, physically well and spiritually alive by applying Biblical principles.

Brief History Teen Challenge (“TC”) was founded in 1958 by Rev. David

Wilkerson as a means of reaching teenage gang members in Brooklyn, New York.

Lansing Teen Challenge was chartered in 1987 with one small facility serving a handful of adult males.

In 1998, appointed Rev. Jeff Turner as Exec. Director .

In the same year, also acquired the Sisters Crisis Pregnancy Center, merged it into the LTC family as the Sisters Maternity Center.

Recommendations Board Engagement

Boiler Capital Project

Marketing Religious Appeal Secular Appeal Branding Considerations

Fundraising Evaluation of Current Practices Gift Chart Development Annual Plan Development

Board Engagement

To give the organization direction.To provide oversight.To ensure organizational resources.

Long Term Inspiration Through Short Term Activation

Board Engagement Project

Get them engagedBoiler Replacement Need

($50,000)

Get them advocating

Give them an achievable project to get started on

Board Proposal

Group Intro & ExplanationLTC’s current fundraising capacityWhy should a board help raise funds?How can a board help raise funds?Capital project recommendationCampaign tips and notesSecular case statementReligious case statement

Marketing

Some Considerations

Religious Marketing

Secular Marketing

Overcoming “TEEN”

Religious MarketingHighlighting the duty

of Christians & other faith groups to help those in need.

Highlighting prayer, Bible study, assistance to Christian charities.

Contributions add to the money participants already earn and receive through sponsorship.

Secular MarketingHighlighting community,

vocational & skill training, community service (30,000 hours) and secular charities.

While not hiding Christian roots, focusing on common interest is key to generating support.

Opportunities for partnerships.

“TEEN” “ Teen” in LTC’s title might be keeping many

supporters and willing participants at bay. More focus needs to be placed on “challenge” .

i. Approaching non-religious organizations, making them aware of LTC’s community service despite so many challenges of their own.

ii. The products from the various ministries could be better advertised.

iv. Publishing & distributing a half- yearly newsletter highlighting LTC’s success.

v. Conducting programs in schools and universities to have a more direct interaction with people.

vi. Approaching other rehabilitation centers with partnership ideas.vii.Using social networking & marketing tools as well as

approaching popular non-profit blogs to help them advertise.

Fundraising

Using a Gift Chart

Fundraising Cost/Return comparisons

General Recommendations

Gift Chart Use

Fundraising Cost/Return Comparisons

Solicitation Activity

Direct Mail (acquisition)

Direct Mail (renewal)

Special Events

Volunteer-led Personal Solicitation

Corporation and Foundation Grants

Capital Campaign/Major Gifts

Planned Giving

Reasonable Cost Guidelines

$1.00 to $1.25 per $1.00 raised

$0.20 to $0.25 per $1.00 raised

$0.50 per $1.00 raised

$0.10 to $0.20 per $1.00 raised

$o.20 per $1.00 raised

$0.05 to $0.10 per $1.00 raised

$0.20 to $0.30 per $1.00 raised

General Recommendations

•Gift chart use

•Develop annual fundraising plan

•Consider additional board or board changes if support is not gained

•Resources included in materials

Q & C

Thank you !