lanny wilke sbm 338. establish specific objectives develop a realistic budget develop your sales...
TRANSCRIPT
Lanny WilkeSBM 338
Establish specific objectives
Develop a realistic budget
Develop your sales message
Create Your Trade Show Marketing Plan• Pre-show• At-show• Post-show
Create an exhibit that grabs attention
Confirm your booth location
Print your marketing materials
Train and schedule your staff
Prepare follow-up info packets
Make travel arrangements
Follow-up with attendees
Evaluate your success
Simple design, strong message
Appeal to the senses• Sight• Sound• Smell
Correlate to your:• Objectives• Product • Plan for generating leads and conducting
business
Guidelines• Products you will promote• Space to showcase those products• Size of signage• Number of staff• Budget
Color
Lighting
Motion
Sound
Smell
Identify your focal point
Visual impact, impression, and message
Other considerations:• Type of lighting supplied by the facility• Can you get more power?• How is lighting attached to your booth?• Budget
Increase traffic
Identify the right people
Understand your prospects and customers
Traffic to business
Increase booth traffic
Considerations• Complement your company and image?• Match your budget?• Contact info?• Can you get it in time?• Is it unique?
Using giveaways effectively
Your staff Training Expectations Staff, but don’t overstaff