language solutionsinfo.sdl.com/rs/689-llu-525/images/language solutions .pdf · allan hall svp...
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Language Solutions
Allan Hall SVP Sales & Operation-Strategic Accounts-
Northern Europe
4th November 2015
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Language is key …
20 languages are
required to reach
80% of online
population
70% of internet
traffic comes from
non-English native
countries
72% spend all or
most of their time
on websites in own
language
@
Pope makes Twitter debut
in 8 languages
Coca-Cola Superbowl advert sung in
9 languages
Only 27% of internet
users speak English
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Language plays a role at every stepof the customer journey
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Content Explosion
BIG
CONTENT
Challenge
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New & emerging content
SDL Language Cloud Platform
Translation Management Automated Translation Translation Productivity Translation Services Terminology Global Insights
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These countries just love video.
Source: “Where Is Digital Video Viewing Most Popular?”
eMarketer, August 2014
“Virtually anyone who goes online at least weekly
also watches digital video with some frequency.”
95.9%
South Korea
92%
Spain
91%
Italy
90.1%
Mexico
89.6%
China
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Media Services to Support Your Every Need
(or Subtitling)
Amateur Voiceover Professional Voiceover(or Subtitling)
Volu
me
Interviews &
Focus Groups
HR Training
Social Media
Just-in-Time Training
Webinars
eLearning
Product Videos
Executive Interviews
Video Case Studies
Video Games
TV Shows
Feature Films
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Move to the Cloud
Localization shifting from a standalone function to an integrated element of customer experience ecosystem
CMO will soon outstrip CIO for marketing technology purchasing:
• Ease of purchase, adoption and management
• Integration with CXM technology
Content and language explosion
• Sharing of assets throughout the translation supply chain
• Easy management and distribution
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SDL Language Cloud
A cloud platform where you can access all
of SDL’s language technology and services
which enable you to deliver multi-lingual
content as part of your larger customer
experience cloud strategy
A platform where SDL host subscription-
based language technology and language
services
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The Largest Cloud Translation Platform in the Industry
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Global Requirements
Email/Campaign Translation
Multilingual Chat
Customer Reviews/USG
Video Localization
Website Localization
Transcreation/Marketing TranslationCultural Consulting
International SEO/SEM
Technology/Platform
Mobile/Apps
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SDL has complete solution
Translation Management
Automated Translation
Translation Services
Translation Productivity
Translation Management
Automated Translation
Translation Services
Translation Productivity
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Q&A / Open Discussion / Thank you