language matters
TRANSCRIPT
The Power of Words
Nicole Kraft School of Communication
#TBStraightTalk
NicoleKra+AssistantProfessor(clinical)@nicole_kra+
~ Emily Dickinson
“I know nothing in the world that has as much power as a word…”
Consumption, phthisis, scrofula, Pott's disease, the White Plague
When is a disease a punchline?
Anyone can have TB
It’s time to make a change.
TB is bacteria in someone’s body.
It does not define who they are.
Social Stigma
Spoiled Identity
Mark of Shame
TB ‘Victim’
Other People, Not ‘Us’
Foreigners
Prey is hunted
DefaulterSuspectNoncompliantTBControlTBPa7entTBSuspectInfected
Out with the Old
Say what you meanMean what you say
Person affected by TBTB Patient
Acronyms
Infection
Who changes language?
STOP
Usings7gma7zinglanguage.
START
Usingpeople-firstlanguage
RETHINKandREFRAME
RECOGNIZE
Youtreatpeople,notpa7entsorvic7ms
– Mark Twain
“The difference between the right word and the almost right word is the difference
between lightning and the lightning bug.”
Thank you!