1. Applying mode features and lexical features to texts

2. 1)To identify graphological devices. 2)To evaluate how graphological devices creates meaning. 3)To link graphological devices to mode and context. 3. Feedback GMAP Learn the mode features. Comment on the register. Check your spelling- Received. Although the text is written,it contains some features of the spoken mode. Link the lexis to both the register and the mode features. Give examples of the lexis. A01: Using terminology. Spelling, punctuation and grammar and quality of expression (writing clearly). A03: i) Mode Features-15 marks ii) Effects of language on: ideas in the text; writers views and authority; how the writer shapes the readers response- 15 marks. 4. The text is a magazine article.The purpose of the text is to persuade women and other people interested in fashion to stop wearing fur and to switch to wearing fake fur. It also aims to inform those who wear fur, that the fur industry is cruel to animals.The mode of the text is written as it is received visually.Although the register of the text is high, the text does contain some spoken mode features such as colloquialisms fashionistas and slang crazy. This is to create an informal, friendly tone to advise and persuade young girls that wearing fur is morally wrong. Creating an informal tone makes the text semi- interactive and more personal, which are normally spoken mode features.As a result the target audience, women and girls are more likely to accept the advice. However, other lexis makes the text a higher register text as shown by the polysyllabic and low frequency lexis electrocutiondeceptively and endorsement.This shows that the text is highly planned and permanent.