landscapenewyorklandscapecontractor.com/issues/nylc.pdf · 2020-04-13 · 2/20 landscape business...
TRANSCRIPT
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LandscapeCONTRACTOR
New YorkToro® Grandstand
Green Light for Green Industry!
....with Conditions!(see Page 21-22)
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Introducing
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522 Edwards AveCalverton, NY 11933631-727-8700
www.chiefequip.com
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Building Strong and Vibrant New York Communities Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and
Individuals with Disabilities and provides equal program and employment opportunities.
For questions about the course contact Course Instructor Arnie Linzer at 516-263-7280 or [email protected]
If you have any other questions, please contact Vincent Drzewucki by emailing [email protected] or call 516-565-5265 ext. 10.
You must attend all sessions to get credit for the course.
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30 HOUR PESTICIDE TRAINING COURSE 2020 FOR ORNAMENTALS AND TURF CATEGORY 3A
ONLINE COURSE June 1, 3, 8, 10, 15, 17, 22, and 24
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This course is approved by the New York State Department of Environmental Conservation (DEC) and requires anyone supervising or applying pesticides to ornamental and turf to take a 30 Hour Pesticide Training Course before taking the NYS Exam to become a licensed Pesticide Applicator. The category and course covers the following control methods and materials:
Herbicides and Pesticides for Turf Grasses, Ornamentals and Landscapes Pesticide Laws Pesticide Safety Labels Mixing and Storing Pesticides Pesticide Application Equipment Calculations and Calibration of Equipment Common Pests of Turf and Ornamentals Along with Other Topics of Importance to Applicators Cost: $600 (includes required manuals) Requirements: Desktop PC, Laptop, or Tablet with internet access is required to take this course
Registration: To register, go to https://reg.cce.cornell.edu/30hourpesticide_228
Please Register before May 22, 2020.
July Issue Will Close On Friday June [email protected]
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Vinnie DrzewuckiCornell Cooperative Extension of
Nassau CountySenior CNLP & Certified
Arborist
By Vinnie Drzewucki, Horticulture and Urban Forestry Educator Benefits of Native Trees and Shrubs in Urban Landscapes
(continued on Page 12)
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Scientific studies show, urban land-scapes and greenspace such as residential property and public gardens, parks and green-belts support a wide diversity of both native a non-native plants and wildlife. According to the National Wildlife Federation “Native plants have formed symbiotic relationships with native wildlife over thousands of years, and therefore offer the most sustainable hab-itat. A plant is considered native if it has oc-curred naturally in a particular region, ecosys-tem, or habitat without human introduction.” Scientific studies find that native wildlife can adapt to food sources produce by non-native plants. Many native and non-native birds, in-sects and other organisms now live in urban ecosystems including landscapes and many have adapted to the wide diversity of plants in urban landscapes. However, it’s still import-ant to include native trees and shrubs for sus-taining for food and reproduction habitat for native wildlife. Many migrating native bird and insect species rely on native plants they co-evolved with to provide food sources and reproduction habitat. Native plants provide the right type of nutrition at the right time. While it’s true that non-native introduced plant species may provide food and reproduc-tion habitat, it may not be the right nutrition or be available at the time to best meet the needs of native migratory species.
Preserve and Select Native Trees and Shrubs for Wildlife
So while all trees and shrubs provide benefits, take tips from nature for maximiz-ing benefits for wildlife. Birds especially show strong preferences for various vegeta-tion elevations for food, nesting and safety from predators. A multilevel design is best for wildlife. Tree and shrub species grow to various heights and widths and can en-hance urban landscapes by expanding urban landscape wildlife habitats vertically. While planning to plant native trees and shrubs, take note of existing trees and shrubs. Most, if not all, should be taken advantage of, es-pecially native species. Consider doing what is necessary to preserve and improve the health and care of middle aged and mature or elderly trees, especially those that are tall and provide an abundance of food and nest-ing habitat. When removing large trees and shrubs, if possible limit it to fall and winter when birds are not nesting. If planning to add more native plants to a landscape, make sure site conditions match plant preferences such as hardiness, soil type, light exposure (sun vs. shade) wind exposure and water needs. Max-imize habitat volume by utilizing vertical space with the use of taller growing trees and shrubs. Many wildlife species prefer to feed
and reproduce in habits high off the ground in the tree and shrub canopy. When arranging for plantings a step-like progression should be planned for. Plant taller growing trees and shrubs away from the house along the perimeter of the property or at the back of shrub borders or groupings. Lower growing trees and shrubs should be part of the mid-height layer, with lower growing shrubs and groundcovers planted beneath. While not all native trees and shrubs are well suited for urban landscape site con-dition you might be surprised at how many native species are and you might be surprised to find many that you are familiar with that have been a significant component of urban landscapes on private and public land. Here are a few commonly used na-tive trees, shrubs and vines to consider for the benefits they provide to wildlife:
Eastern Redcedar (Juniperus virginiana) Attractive cone-shaped evergreen tree, usu-ally grows to 50 feet tall. Fall fruiting, de-veloping fleshy, pale blue berry-like cones borne on female trees only. The winter per-sistent fruit attracts cedar waxwings, wood-peckers along with 50 or more other species. Dense evergreen foliage provides birds with
nesting sites and protective cover for roosting and protec-tion from predators. Eastern White Pine (Pinus strobus) One of the most common native pines found in urban landscapes where there’s lots of space. Often grows 100 feet tall and more than 25 feet wide. Produces an abundance highly nu-tritious seed in large cones that is consumed by more than 38 bird species. Flowering Dogwood (Cornus florida) A popular decid-uous small flowering tree that grows to 25-30 feet often used in residential landscapes, parks and public gardens. Showy white or pink flowers appear in spring followed by shiny bright red fruit favored by about 36 bird species that include woodpeckers and grosbeaks.
White Oak (Quercus alba)
A stately large deciduous tree that grows to 100 feet or more often used as a street tree or in parks and large lawns on residential and commercial properties. Produces lots of acorns feeding a wide variety of wildlife including mammals and birds and a favorite of woodpeckers, blue jays, and more than 28
Part 2 (continued from last month)
(continued on Page 13)
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Roger FeitTreewise...
The Organic Experts
Hi, this is Roger. As a member of a group “The Circle of Love Inside”, I write in-mates in several correctional facilities. One of the inmates that I write is Der-ek Adams. He’s a good guy working on himself spiritually and preparing for his release. He wanted to express what he was witnessing with the advent of the Coronavirus. Please read and send him some love.
The Novel Coronavirus Comes to Prison
“My name is Derek Adams, I am an inmate currently serving a 20 year prison sentence at Sing-Sing correction-al facility in upstate New York. I'll give a first-hand account of how Covid 19 is affecting my life and my fellow inmates lives as well. Since the advent of the vi-rus we have had drastic changes (hope-fully for the better) that will forever change the way men and women in pris-on are dealt with in times of major crises. To date (this article was written 80 days into the pandemic) there have been two confirmed deaths (one civilian and one inmate) 26 positive cases, and more peo-ple expected to be touched by this virus. The general public little knowledge of how state officials are handling the out-break in here, so I decided to write about what measures are being put in place to protect the lives of the employees and in-mates who are dealing with this crisis.
The early stages of the outbreak had most of us in here (and I suspect it was that way outside) in a state of dis-belief or non-acceptance. The majority of us (inmates) are so removed from the daily happenings in society that it can be hard for us to care about what’s happening on the outside. It seems un-related to us. That all changed with the first positive cases and the passing of an inmate who was a regular fixture in our law library. His death, and that of the civilian employee, made it more real for us and gave the situation credibility that the staff was unable impress on us. This inmate named Juan was a person whom rarely got visitors and had mini-mal exposure to anyone on the outside. That was when the panic and ignorance took root. Most prisoners are reasonably sound and have come to terms with their incarceration, but there are those who are psychologically maladjusted and are struggling with their incarceration and removal from society. Those are the men and women who are losing faith with the system and are putting others at risk by their behavior as they rapidly spiral downward into insanity. They do things like spreading panic by espousing all kinds of administration related conspir-acy theories about Covid 19 purposely being spread through the state sponsored flu shots. They deliberately and defiant-ly touch every surface they encounter while screaming corona to anyone in earshot. They treat it as if it were a joke.
At the onset of the virus, prison officials didn't take any immediate steps
of preventative care or issue any health related guidelines. Most likely, because they didn't have a clue regarding the new and rapid spread of this virus, or because they put less value on the lives of the incarcerated. Weeks passed before any measures were taken at all and by then I believe the virus had already taken root. On or about March 15, 2020 all non-essential personnel were locked out of all state facilities, fami-ly visits were terminated. State workers were being allowed to wear protective masks and take any other protective measures they deemed necessary; ie hand sanitizers and gloves. The prisoners were offered nothing.
On April 1st there were two con-firmed cases in one of the cell blocks and prison officials became anxious and immediately removed the two men
in question into isolation. But not stopping there, they removed the remaining 60 or so other inmates from the same housing area and dispersed them throughout the facility to other housing loca-tions, possibly sending the virus with them. This is where the inexperi-ence of dealing with a virus
by non-healthcare professionals and the lunacy that follows comes into play. The
The Novel Coronavirus Comes to Prisonprison population became very anxious and some began to take their care into their own hands. The staff informed the population the reason for the mass
moves was to convert the al-ready exposed housing area into a quarantine zone. Was this lunacy or sound judgement?
These are trying times for us who have never experi-
enced an outbreak on this scale, but we need to follow the direction of our healthcare professionals who can best provide us with a sensible path to follow. I've encountered men who have started
(continued on Page 12)
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Many of the articles appearing in our monthly editions are offered by indi-viduals who are recognized for their expertise in the Green Industry. Most operate their own successful green industry firms and can be contacted directly for further information about their articles or their own services.
NY LANDSCAPE CONTRACTOR is indebted to these individuals for the generosity of their time and efforts in helping to establish this publication as an informative source of timely information. These articles remain the sole possession of the authors and may not be copied or duplicated in any way without the expressed written consent of the author and this publication. Please contact GES PUB-LISHING SERVICES, INC. at (631) 734-7359 for further information or to inquire about submission of any suitable article. Articles submitted for publication are intended to keep readers informed. The opinions expressed in articles are not necessarily those of this publication, nor will this publication be held respon-sible for the content or claims contained within any article.About our writers...
Roger FeitCreator of Quality Tree Service, and now of Treewise, The Organic Experts, offers insights on how small businessess can become more profitable and easier to operate. A former USA national amateur surf-ing champion, he has been featured in the NY Times, ABC TV News, Channel 55 and local news & radio programs (631) 324-4239
Paul Sachsof North Country Organics will be answering reader’s ques-tions on soil and organic matters. Got a question? Write to Paul, c/o NY LANDSCAPE CONTRACTOR, or call him at North Country Organics, (802) 222-4277 email [email protected]
Vinnie Drzewuckiof Cornell Cooperative Ex-tension of Nassau County, is a Senior Certified Nursery and Landscape Professional(CNLP) and ISA Certified Arborist providing educational topics in integrated pest management (IPM) and best management practices in horticulture, ur-ban and community forestry. For questions, diagnostic and soil testing services contact Vinnie at Cornell Cooperative
Extension of Nassau County’s Environ-mental Horticulture Office: 832 Merrick Avenue, East Meadow, NY 11554 Phone: 516-565-5265 ext. 10, email: [email protected] or visit the website at: www.ccenassau.org
Jeffrey ScottMBA, author, business coach, hall-of-fame consultant, is the expert in growth and profit maximization in the pool, lawn & landscape industry. He grew his company into a successful $10 million enterprise, and he’s now devoted to helping others achieve profound success. Over 6000 read his monthly newsletter. To sign up go to www.jeffreyscott.biz . He facilitates the Leader’s Edge peer group for landscape business owners; his members achieved a 27% profit increase in their first year. To learn more visit www.GetTheLeadersEdge.com.
Nick Menchyk graduated from Clemson University with a B.S. in turfgrass
management and a Ph.D in Plant and En-vironmental Science in 2007 and 2012, respectively. While a graduate student at Clemson, Nick focused on improving foliar fertilization efficiency and turf-grass physiology. Nick began teaching at Farmingdale State College in the fall of 2014 where he continues to educate stu-
dents about turfgrass best management practices.
Persons interested in submitting articles may contact us at
631-734-7359Publication Closes on the Second Friday of the month pre-
ceding month of Publication. Check throughout this issue for next closing date. Publisher assumes no responsibility for the
validity of claims reported in articles or advertising.
Visit Our Website:newyorklandscapecontractor.comSubmit articles and classified ads via email
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From the Publisher’s Desk....Jerry Siani, Editor and Publisher
The NY LANDSCAPE CONTRACTOR is a monthly trade journal serving the Green Industry in New York, from the Lower Hudson Valley to Montauk, including the Five Boros.Mailed to qualified readers in the Grounds Maintenance Indus-try .Additional copies circulated at various distribution points throughout Long Island and lower New York state. The publisher will not knowingly accept or publish advertising or editorial copy which, to the best of our knowledge, is fraudulent or misleading in nature. The publisher reserves the right to edit, revise or reject any ad-vertising which is contrary to the interests of this publication. The publisher assumes no financial responsibility for errors in advertising beyond the cost of the space occupied by that error. If at fault, the publisher will reprint that portion of the ad in which the error occurs. The NY LANDSCAPE CON-TRACTOR functions only as a newsguide for the profession-al groundskeeper and assumes no liability for the validity of claims reported in advertising or articles. Articles submitted for publication are intended to enlighten readers. However, the opinions expressed in articles are not necessarily those of this publication, nor will the publisher be held responsible for the content of same. Articles may not be reproduced without the ex-pressed written permission of the authors and publisher.
The publication you are reviewing is a FREE PUBLICATION which is published once a month and distributed to professionals in the Green Industry. If you would like to receive a subscription, please fill out the information below and mail to:NY LANDSCAPE CONTRACTOR - 1100 Skunk Lane • Cutchogue, NY 11935-1523NAME____________________________COMPANY________________________ADDRESS_________________________CITY/STATE/ZIP + 4________________YOU MAY USE THIS FORM TO NOTIFY US OF A CHANGE OF ADDRESS. PLEASE INCLUDE YOUR MAILING LABEL SO THAT WE MAY LOCATE YOUR EXISTING RECORD.You may also phone in a request for a subscription or change of address or email to:[email protected] subscribe online at:www.newyorklandscapecontractor.comIt is not necessary to renew yearly unless your address has changed.
NY LANDSCAPE CONTRACTORVOLUME 17 • NUMBER 6 JUNE 2020
GREEN LAWN
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16-2-3 with Iron
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LandscapeCONTRACTOR
New YorkToro® Grandstand
Green Light for Green Industry!
....with Conditions!(see Page 21-22)
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Ford is making commercial 2020 F-Series Super Duty more valuable to fleets by including Power Takeoff (PTO) provision on Class 3-5 chassis cab and F-600 trucks optioned with a 6.7-liter Power Stroke® dieselBest-in-class stationary 300 lb.-ft. of PTO torque comes from the third-generation 6.7-liter Power Stroke® diesel working in combination with the all-new TorqShift® 10-speed heavy duty automatic transmissionFord’s pioneering Live-Drive PTO allows commercial customers to power industrial equipment and accessories such as snowplows, generators and hydraulic units with the truck in motionDEARBORN, Mich., Aug. 1, 2019 – New on the 2020 Super Duty Chassis Cab, Ford is proud to offer Pow-er Takeoff (PTO) as standard with its 6.7-liter Power Stroke® turbo diesel engine for auxiliary power needs on commercial vehicles. Combined, the 6.7-liter Power Stroke and all-new TorqShift® 10-speed heavy duty auto-matic transmission with the power takeoff provision delivers best-in-class stationary torque of up to 300 lb.-ft. for commercial vehicle bodies that require direct-to-component or hydraulic body motor power. That’s 50 lb.-ft. more than the closest competitor.
“For a lot of our commercial and heavy-duty retail customers PTO power is the only way they can get a job done,” said Kevin Koester, Ford commercial vehicle marketing manager. “With more PTO torque on hand every task is easier and even bigger projects are now within reach.”
Power takeoff allows customers to mount accessory equipment to the transmission for auxiliary power from the engine to increase functionality in applications that require direct or hydraulic power, such as generators, cranes, wreckers, pumper trucks and boom lifts.
PTO provision will remain optional on 2020 Super Duty Pickup models and 7.3-liter gas V8 Chassis Cab models. Output with the TorqShift® heavy-duty 6-speed automatic double-overdrive transmission for F-650 and F-750 trucks and Super Duty stripped chassis trucks will be announced at a later date.
If a job has to get done and stationary power won’t cut it, the 10-speed Heavy Duty Automatic features Ford’s pioneering Live-Drive Power Takeoff which allows customer to operate accessories when the engine is running whether the vehicle is in motion or stopped. This is critical for equipment requiring power on the move such as snowplows and dump trucks.
Ford of Smithtown 440 Jericho Tpke St. James, NY 631-265-2340
Gabrielli Ford Truck Sales 3200 Horseblock Road Medford, NY 631-758-6200
Gabrielli Ford Truck Sales 153-20 South Conduit Ave. Jamaica, NY 718-977-7348
Hassett Ford Lincoln 3530 Sunrise Hwy. Wantagh, NY 516-809-4444
Hempstead Ford Lincoln 301 N. Franklin St. Hempstead, NY 516-483-7200
Newins Ford 219 West Main St Bay Shore, NY 631-665-1300
Otis Ford 32 Montauk Hwy. Quogue, NY 631-653-4000
Riverhead Ford Lincoln 1419 Old Country Rd. Riverhead, NY 631-727-2200
Rye Ford 1151 Post Rd. Rye, NY 914-967-6300
Sayville Ford 5686 Sunrise Hwy Sayville, NY 631-589-4800
Scarsdale Ford 887 Central Avenue Scarsdale, NY 914-472-9500 x114
Stevens 112 Ford 501 Route 112 Patchogue, NY 631-475-1133
2020 Ford F-600
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Jeffrey Scott, AuthorBusiness Consultant
Get The Leaders Edge
After much research and deep discus-sion with contractors everywhere I have developed a more nuanced economic projection for you.
Two key factors will drive the economy.
The first is based on how this virus plays out. To gain a better understanding of the pandemic, I researched the “source” information that all experts are looking to for guidance: the past pandemics.
The great influenza of 1918 was literally the worst the world has ever seen with
Why Thinking Local is Critical to Your Recovery deaths from 20M to 50M, at a fatality rate of 4% to 10%.
However that influenza, called the Span-ish Flu, affected mostly people in their prime!! While Covid-9 preys on older and unhealthy people. Strange.
This leads me to the recognition that perhaps we have two parallel pandemics going on.
The one preying on the older retired peo-ple. (with 2% passing away, and proba-bly much higher),
And another preying on the working class (with under a 1/2% passing, and probably much lower.)Based on my research I do believe that we will have subsequent waves and the next one could be worse. We don't know, but with any luck it won’t be that bad for the healthy working class, as long as we protect the less healthy and elderly.
This bodes well for our economy pull-ing through this, especially if the experts wrestle with and come to terms with this conundrum (over protect everyone
vs save those in need). That’s my hope anyway.
The second factor is how the economy is playing out now.
Even though we are technically in a re-cession, some parts of the country are still booming.
Others hope to keep even com-pared with last year, or at worst down 10%. A few other parts of the country will be down even more com-pared with last year, especially those who are still shut down. .
Based on this patchwork and current info. I predict the recovery will also be patchwork. For some there could be no dip or a slight dip. For others it could be a V recovery, and others a short or long U recovery. (Things keep changing so keep an eye on the second half of the year.)
Even the type of client niche you focus on (residential vs commercial) does not guarantee you protection from the ups and downs. In some parts of the econo-my commercial is up while in other parts of the economy commercial is weaker. Same goes with residential niches.
My conclusion based on current info, the economy and its recovery will be local-ized. Every locality and niche will expe-rience it differently.
I remain optimistic overall based on the reality of this pandemic, and the huge monetary response.
The TRUE KEY for your success, as in all economies, will be the confidence and gung-ho spirit of entrepreneurs and how you positvely impact your team and community. We can't afford to freeze with fear, otherwise it will become a self fullfilling prophesy.
Your Challenge.
Get closer to your clients and markets than ever before! Spend more time with them. Understand their changing needs and desires. For example, if they depend on real estate rents, then get a very good understanding how they are being im-pacted.Find out what's selling, and sell more of it.Support your real salespeople. This is no time for amateurs.Improve your marketing, off and online, as if your business life depends on it. Learn to read your clients mind (for more info how to do this, listen to my latest podcast with industry leader Bob
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10 Ways to Strengthen Your Marketing Message and MixHow well your company rebounds this year depends on the strength of your company’s marketing and sales culture.
This is not the time to rely solely on re-ferrals: When the economy drops, so do your leads.
Strong marketing and sales-oriented companies don’t have this problem, even now. They have marketing engines and strong sales systems in place to drive growth.
How about you?
To help you figure this out I have created a checklist for you.
The idea for this checklist came from my recent conversations with companies across the continent.
Nassau Suffolk Turf Servicesis proud to introduce
ContactKyle EbertNYC and Western Long Island Sales Rep (314) 229-4203Randy Lee Eastern Long Island Sales Rep – (631) 599-0815 60 Gazza Blvd. Farmingdale, NY 11735
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Grover, CEO of Pacific Landscape Man-agement, here.)Continue to build up a nest egg incase later this year or next year we have an-other economic hiccup. Too late now to start? It's never too late. Including, ig-nore your accountant’s advice to reduce taxes at all costs.Improve your profit and cash flow strate-gies now. Push yourself to innovate now even if you are the lucky ones that are
booming. Radical efficiency and bottom line growth trumps low margin sales.Keep safety forefront, as you keep push-ing forward.Good luck, Jeffrey Scott!
PS. These strategies and others are key. If you want my help on these or if you want to join my Leader’s Edge peer group network, email me now. We are in this together! Don’t go this alone!
I have been asking every company own-er I speak with, “Where do you expect your revenue to end up this year, as a percentage of last year?"
What I am seeing is a patchwork of re-sponses, depending on where their com-pany resides and based on the strength of their marketing culture.
CHECKLIST: Ten Questions To Deter-mine the Strength of your Marketing and Sales Culture.
1. Does someone in the company besides the owner wake up every morning and go to bed every night thinking about sales?
In the smallest of companies, it can be the owner, but in a company with any ambition, this needs to be a full time employee(s), i.e. a salesperson or a sales manager or both.
2. Is someone calling on your clients, no
(continued on Page 15)
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drinking minute traces of bleach and disinfectants because they think it’s bet-ter than doing nothing. Some have been taking whole bottles of vitamins or in-haling steam from their cooking pots for hours on end, all because they " heard it works over their radios". I am no doc-tor, nor do I know of a solution that will work, but I am smart enough to follow the direction of my healthcare provider. We were all unprepared for this virus, but together we should be able to make better decisions and create clearer paths to follow. We need someone to become the voice of reason in this unprecedented time. Hopefully Governor Cuomo can be that voice. The inmates should be af-forded the same protective measures the civilian staff is receiving (for everyone’s safety). The inmates are more vulnera-ble to contracting the virus from the staff than they are from us, but if this gets out of control in this facility it will pour back into the public outside of here. The staff depart and return to the facilities on a daily basis. Also, the inmates are mass producing cleaning materials and hand sanitizers at the state’s industrial sites; shouldn't we be afforded an opportuni-ty to make use of it? And finally, is this the time to put the mental health staff on hold, when they have never been needed more?
Hopefully the message gets out that the virus should not be used as a pu-nitive tool, but as a reminder that we are members of this global society as well and we deserve to be treated as such. Thank you for your ear and this opportu-nity to bring awareness to this crisis”… Derek Adams
Derek has two years remaining on a twenty year sentence where he has “diligently served to pay off his debt to our united society”. Let’s hear from you if you have questions or responses.Peace,
Roger FeitAffirmations; “I embrace the good in my life.” I am always free to choose peace.… I choose to live well in this day and more fully experience the joys in the moment. Don’t miss out on the day’s bounty…enjoy. Make some changes...live well.
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The Novel Coronavirus Comes to Prison
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IN ORDER TO COMPLY WITH STATE MANDATES AND KEEP EMPLOYEES AND CUSTOMERS SAFE, PROGRESSIVE GROWER IS OFFERING FREE DELIVERY WITHIN OUR DISTRIBUTION AREAS
Benefits of Native Trees and Shrubs in Urban Landscapesspecies. Provides nesting and cover for many bird species. Foliage provide a food source for early stages of development, for hundreds of species of insect pollinators, especially larvae of moths and butterflies, while bark provides overwintering insect habitat as well.
Downy Serviceberry (Amelanchier species)
A group of deciduous large flowering and fruit bearing shrubs or small to medium size trees, 25 to 60 feet high. Produces attractive masses of white or pinkish flowers in spring followed by reddish to dark blue edible ber-ries in summer, favored by many bird spe-cies including robins, waxwings, cardinals, vireos, tanagers, grosbeaks and a dozen other woodland birds. Also provides nesting sites. American Elder (Sambucus canadensis) This large deciduous shrub growing to 10 feet tall and spreading 12 feet or more produces an abundance of small dark purple fruit in fall that is favored by 33 or more bird species. Prefers moist soil especially near streams or ponds. Its dense thicket forming growth habit provides nesting sites and protective cover from extreme weather for birds.
Native Hollies - Winterberry (Ilex verticillata)
This deciduous holly gets its name from the bright red berries it produces in fall that per-sist through winter. This deciduous shrub can grow to 15 feet tall and wide, can tol-erate some shade and can grow in a variety of different types of soil including wet loca-tions. Plants are male or female (dioecious) so only female plants produce red berries. A close relative, Inkberry (Ilex glabra) is an evergreen shrub that grows 6-8 feet tall and wide with female plants producing small black berries. The berries of both hollies are a favorite of birds including cedar waxwing, robin, mockingbird, thrasher and catbird and both provide nesting sites and cover.
Virginia Creeper (Parthenocissus quinquefolia)
A native deciduous vine that produces bril-liant crimson color in late summer through autumn and small blue berries that are eat-en by more than 35 bird species including woodpeckers, thrushes, vireos, warblers and more. Often used in urban landscapes climb-ing and covering trellis, fences stone walls and seemingly anything in its path. Can grow somewhat prolifically, climbing into tree and smothering shrubs, cut back as needed.
Sources: Kress, Stephen W. The Audubon Society Guide to Attracting Birds: Creating Nat-ural Habitats for Properties Large and Small. Audubon Society in Association with the Cornell Lab of Ornithology, 2006. “Benefits of Urban Trees.” SCFC Benefits of Urban Trees, www.state.sc.us/forest/urbben.htm Myla FJ Aronson “Biodiversity in the city: key challenges for urban green space management” Frontiers in Ecology and the Environment https://www.fs.fed.us/nrs/pubs/jrnl/2017/nrs_2017_aronson_001.pdf Powell, Hugh. “The Best Trees, Vines, and Shrubs to Plant for Birds: a Starter List.” All About Birds, 11 Aug. 2015, www.allabout-birds.org/news/the-best-plants-and-trees-to-plant-for-birds-a-starter-list/.Cornell Cooperative Extension (CCE) of Nassau County offers educational programs and services that enhance the quality of life in our communities. An educational, not-for-profit organization founded in 1914, CCE has served many thousands of Nassau families through programs focused on horticulture, the environment, health, nutrition, consum-er skills, parenting and youth development. Environmental Horticulture Office: 832 Mer-rick Avenue, East Meadow, NY 11554 Phone: 516-565-5265 www.ccenassau.org Cornell Cooperative Extension in Nassau County provides equal program and employ-ment opportunities.
July Issue Will Close On Friday June 12th
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matter the season?
Even during the pandemic, even if your offices are closed, someone should be calling on clients.
For example, I spoke to a client who was hunkered down waiting out the pandem-ic, he didn’t want to upset his clients. I told him now is the perfect time to call on clients and architects and builders, “because they are sitting around bored and would welcome the distraction”.
“Now” is always the answer to the ques-tion, “When is the right time to call on our clients?"
3. Do you engage in both online and of-fline marketing?
Having a strong marketing culture means that you have figured out what works in both online and offline, and you measure your results in both. It’s second nature: Invest, measure, tweak.
4. Do you have an active marketing plan to stay in touch with existing clients?
Your goal is to keep yourself top of mind and to keep clients aware of what you sell and what they need and to upsell and cross sell new services.
5. Does every existing client have at least one dedicated employee (non-owner) to maintain and strengthen a relationship?
Having a strong relationship allows your client to give you grace when you make a mistake.
6. Do you involve non-sales people In the identification of sales opportunities?
Are office and field employees incentiv-ized to contribute to the sales process? Everyone is a salesperson, or can con-tribute to the sale!
7. Have you updated your website re-cently?
Things change every 2-3 years. How old is your site? Are you coasting on past success?
8. Is someone dedicated to network on the company’s behalf, besides the own-er?
Or does it all fall back on the owner…not a good place to be.
9. Do you pay sales commissions to your salespeople?
If you don’t, it’s a sign you don’t have
10 Ways to Strengthen Your MarketingMessage and Mix
(continued on Page 22)
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WHY INTERSTATE?Throughout the Northeast, preferred fence contractors and distributors turn to Interstate Wholesale Fence for job lot to truckload orders of Wood, Virgin PVC Fences, PVC Bends, Welded PVC Gates, Ornamental & Chain Link Fences. Superior quality, service, reliability and variety are the standards that our customers have come to expect. Since 1987, Interstate Wholesale Fence has been raising the bar in the fence industry with their knowledgable staff, as well as an “In-Stock” Program that guarantees our customers a timely delivery. We pride ourselves on our “Custom Order Turnaround Times.” We will personally deliver, using our fleet of trucks with piggy back moffits, all of our high quality products directly to your yard or the curbside of your job site within our delivery area, with convenience and speed.
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Question: Many of your articles advo-cate the use of natural fertilizers instead of soluble chemical products. Please explain to me why it makes such a difference.
Answer: After centuries of learning, agronomists—i.e., the managers of either agricultural or horticultural endeavors—are beginning to understand that plants don’t need us nearly as much as we need them. Our cultural practices
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Plants, Biota, And Nutrientsare indispensable to our needs but not to the plants’. They don’t care how they look or if they produce enough to make someone a profit. Whether our crops are there for consumption, recreation, or aesthetics, the way we cultivate them is for our benefit only. Plants, and the ecosystem in which they grow, have plodded along just fine for millennia before the advent of agriculture and horticulture. Their natural system can
function without fertilizer, pesticides, growth regulators, soil amendments, or other man-made inputs.
The plant growing system can be bro-ken down into three main components, plants, biota, and nutrients. Each of the three is inexplicably complex but maintains a balance with the other two. Plants can and do regulate the kind and amount of nutrients available to them by releasing photosynthesized food through the root system. Those foods attract and proliferate specific groups and species of soil organisms that per-form nutrient cycling and release what is essential for the plant. They also protect the plant from pathogens. Plant nutrients reside in both the organic and inorganic soil particles and are released through dissolution, assimilation, preda-tion, and exudation. These processes of nutrient release for plants are incredibly complex and not fully understood but one thing we do understand is that with-out the biological component of the sys-tem, it wouldn’t happen. This has been evident for some time. Soils where the biological activity is waning require more plant available nutrients to main-tain an equal amount of production. If
soil organ-isms don’t have the resources they need they can’t release soil bound nutrients for the plant. But wait! Didn’t I just write that the plant releases nutrients through its roots (you might have asked)? Yes, but the plant is trying to select specific organisms from a less diverse biological pool. It’s anal-ogous to finding a qualified employee for a technical job in a region where that kind of training is unavailable.
So we can supplant nature’s nutrient release system and bypass biological activity but that can (and often does) impact the protection against pathogens that organisms provide. It’s no secret that plants growing in a biologically ac-tive environment are less susceptible to pathogen infection and when infection does occur, it is typically less severe.
Biological activity also impacts nutri-ent reserves and retention in the soil. Organisms provide structure to the soil
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185 N. Country Rd Mt Sinai, NY 11766 Ph: 631.474.9225 FAX 631.828.6634DAISY WHITE NURSERY
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PESTICIDE TRAINING
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that benefits plants but also enables better nutrient release, retention, and availability. Passageways through the soil created by earthworms and soil aggregating fungi not only allow better root development but also improve the movement of air and water. A wave of plant available, soluble nutrients from a typical fertilizer application can reduce the intensity of biological activity and the level of functions it performs. Plants respond and that is all we hu-mans look at and care about but over time, the plant growing system often shows symptoms of problems that are related to this reduction in biological activity. The correlation between plant health and soil health isn’t always di-rect. Soil organisms build and maintain soil structure that enables better root development and improve the move-ment of water and air through the soil. Biological activity is directly related to not only the movement of air and water but the holding capacity as well. Soils with insufficient pore space and inad-equate levels of stable or labile humus (by-products of biological activity) often have problems with drainage—ei-ther too little or too much. Biological inadequacies can indirectly lead to problems for plants down the road.
When natural fertilizers are applied, they not only feed the plant but also provide resources for soil organisms. Ingredients to look for on the label include compost, animal and vegetable protein meals, natural minerals, and dehydrated manure. Fertilizers with a greater diversity of ingredients have the potential to feed a more diverse popula-tion of organisms, which give plants a better selection for their needs. Natural fertilizers are typically more expensive than their chemical cousins but if a val-ue could be assigned to biological soil management, it would clearly be worth the extra expense.
Plants, Biota, And Nutrients
July Issue Will Close On
Friday June 12th
631-734-7359
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Notice from Suffolk County Business Recovery UnitAttention Landscaping BusinessesWhile Long Island has not yet met its metrics to reopen, Landscaping has been giving permission to resume full operations as of Friday, May 15th, under the following conditions. The first factor is protections for employees and customers. These include possible adjustments to workplace hours and shift design as necessary to reduce density in the workplace; enacting social distancing protocols, and restricting non-essential travel for employees. The second is changes to the physical workspace, including requiring all employees and customers to wear masks if in frequent close contact with others and implementing strict cleaning and sanitation standards. The last factor for businesses to consider is implementing processes that meet our changing public health obligations, like screening individuals when they enter the workplace, or reporting confirmed positives to customers.
NY FORWARD BUSINESS RE-OPENING SAFETY PLAN TEMPLATE
Each Re-opening Business Must Develop a Written Safety Plan
Each re-opening business must develop a written Safety Plan outlining how its workplace will prevent the spread of COVID-19. A business may fill out this template to fulfill the requirement, or may develop its own Safety Plan. This plan does not need to be submitted to a state agency for approval but must be retained on the premises of the business and must made available to the New York State Department of Health (DOH) or local health or safety authorities in the event of an inspection. Business owners should refer to the State’s industry-specific guidance for more information on how to safely operate. For a list of regions and sectors that are authorized to re-open, as well as detailed guidance for each sector, please visit: https://forward.ny.gov/
As of May 15th LANDSCAPING IS OPEN Across NYS
DOWNLOAD THE SAFETY PLAN
TEMPLATE
https://forward.ny.gov/
Notice from Governor Cuomo in His May 11th Address
The Next Step is to create your Company’s Safety Plan!
Where Does That Leave Us as an INDUSTRY?
• Landscaping for maintenance and Pest Control are essential businesses and are allowed statewide.
• Growers and Garden Centers are also allowed to operate as an essential business statewide.
• Landscaping, Gardening and Horticulture are low-risk businesses and are allowed to operate statewide.
• Construction is included in Phase 1* Business Definitions* The Long Island Region must meet the 7 Metrics before entering Phase 1
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CLASSIFIEDSEmail your FREE 20 word classified to [email protected] by the 2nd Friday of each month!
BUSINESS OPPORTUNITIES
REAL ESTATE2/20 LANDSCAPE BUSINESS 160+ Accounts Nassau South Shore 2 Trucks and Trailers All Equipment Retiring $175000 516-442-9095
2/20 Looking to purchase fertilizer ac-counts. Nassau & Suffolk.Call/text Frank 631-946-4666.
2/20 Nassau/Queens landscape busi-ness for sale. Commercial + residential accounts. Equipment + trucks included if needed. Approx. 25 commercial ac-counts in queens. + Nassau commercial and residential accounts. 516-998-5535 or [email protected]
6/20 Established 1983, Landscape business: Nassau County Owner Retir-ing; 100 contracts w/ chemical plans. Client 80% Rockville Centre, 20 % Baldwin; Very tight route. 2004 Ford F350 12’ landscape dump body, 40k miles, enclosed Trailer. Equipment 36” Stander, 36”Scag. Toro Commercial 21”, edger,blowers. Gross Sales $250K Maintenance Contracts $210 K. Yearly design and planting $50k Serious buy-ers w/pesticide license only. Owner will stay on for reasonable time. Info Email: [email protected]
6/20 J2 miltifamily Fully rented large yard storefront Great for landscape company 187 Long Island ave Holtsville 540000 Owner hold possible 516-250-0937
6/20 Nursery Lease Islip N.Y.Office, showroom & Irrigation , Greenhouses, material bins in Place. Leasing to Landscape / Nursery Operations. Info. [email protected]
2/20 Experienced Forepersons: Main-tenance, Masonry, Planting, Competitive Salary, Year Round Employment, Excel-lent Opportunity for Motivated Individ-ual , Great Working Environment. Call: 631-242-8140
3/20 Landscape Details is hiring a Land-scape Project Manager. Join our team today! Please email your resume to [email protected] or call 631-329-3000
3/20 Well established industry leader seeks inside sales rep for full-time posi-tion. Contact Scott – 631-484-1211
3/20 One of Long island’s most popu-lar garden centers is currently seeking a Foreman / Nursery Manager. Foreman responsible for splitting time managing planting crew and assisting the owner w/ daily running of nursery. Come and grow with us. Please call 631-960-8946
5/20 Well established power equipment and garden center in Nassau County-seeks inside counter person for full-time position. Contact Carmine – 516-671-3262
EMPLOYMENT
EQUIPMENT3/20 2001 Mitsubishi Diesel Dump Truck6 cylinder FH211 Automatic Allison Transmission 17,995 GVW Mileage-84,500 12’ stainless steel dumb body-PTO Hydraulic with barn doorscustom tool box behind cab New Tires, very well maintained $24,500.00 O.B.O.917-306-8163 -Miles’ #
2/20 For Sale: X Mark, Hydro & Ride On Mowers, Blowers, Weed Wackers, Leaf Loaders, Sod Cutters, New Levels & Brooms. Call: (631)-242-8140
2/20 For Sale: New & Used Plate Tam-pers. Single & Reversible some with wa-ter tanks. Wacker, MBW, Stow, Ingersoll Rand & Bricksaws Call: 631-242-8140
2/20 For Sale: New & Used Pogo Tam-pers, Wackers, MBW, Mikasa, Cement Mixer, Honda ES65 generator, Snow Blowers, Kubota Skid Steer. Call: (631)-242-8140
3/20 Irrigation Pipe Puller/trencher Like New! 45 hours of use. Ex condi-tion. Great for installing irrigation pipe & electrical conduit in landscapes Tren-cher can install to 24”- 36” depth. Neat, clean, & easy to use. Fits through 36” gate. Dual wheels, plow blade, boom & raptor chain. Astec Maxi Sneaker Series D $35,900.00 Rich at 631-423-2211.
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hungry salespeople on staff.
10. Do you stretch yourself in terms of how much you try to sell to current cli-ents?
Frank Mariani and I both agree that 150% is a good stretch goal (as mea-sured by the amount of enhancements sold as a percentage of their maintenance agreements).
How do you hit that target? It includes sales opportunities that are handed off internally to your design/install depart-
10 Ways to Strengthen Your MarketingMessage and Mix
ment.
Your Challenge: It's quite simple, strengthen your marketing and sales cul-ture so you can finish the year strong, and make next year even stronger!
Regards,Jeffrey Scott!
P.S. If you want to hear the full conver-sation that Frank Mariani and I had on how to push sales forward in this envi-ronment, go to my podcast, The Ultimate Landscape CEO.
Industry Receives Green LightAs you can tell by our front cover, we fi-nally ventured west of Cutchogue after 8 weeks of seclusion, all the way to James-port where we were able to photograph an operation in progress!! Not exactly “business as usual”, but apparently the new norm which we will all have to adjust to until this crisis is over. Masks and social distancing will be with us for awhile, but at least we can obtain some sort of normalcy after a bleak two month spring. Here’s a pho-to of how Shade Trees’ cashier operates now. Your local associations have been laboring to bring you the most up to date information available. Please support your associations by becoming a member today!
July Issue Will Close On Friday June 12th
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SERVICE | 516-785-0000 SALES | 1-866-439-6004 PARTS | 516-785-7800
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Lease subject to lender approval. Based on $2,995 down payment. $645 bank fee. 10.5k mi/yr with 20 cents/mi thereafter. No prior deals apply. All factory rebates & incentives to dealer. Must finance through Ford Credit ID#700373. Requires Tier 0-1 approval through Ford credit. See dealer for details. Taxes and DMV fees additional. Commercial truck price includes Upfit Incentives. No prior deals apply. All factory rebates & incentives to dealer. From dealer stock. Must
take delivery by 6/30/20. No other discounts or promotions can be applied. Not responsible for typographical errors.
Hours: M-F 9am-9pm, Sat. 9am-6pm, Sun. 11am-4pm | www.hassettford.com 3530 Sunrise Hwy., Wantagh, NY 11793 |
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Presort StandardU.S. Postage
PAIDSHIRLEY, NYPERMIT 700
Vigliotti 24-0-4 50%CRNw/XRT
5%Fe 50lb
$23.59
ANNUALS, FLATS, POTS, & BASKETS!
RED MAX HANDHELDSPECIALS
16-0-8 43% MESA® W/Bifenthrin .069% 50LB
100 Urban Avenue Westbury, NY 11590 (516) 334-6600
Mon-Fri: 6AM - 5PMSat: 6AM - 5PM
Sun: 8AM - 12PM
JUNE SPECIALS
Bifenthrin .1G HDG 30LB
20-0-5 30%MESA® 50LB
$20.00 $20.95
Bayer FungusControl 10LB
Bayer CompleteInsect Killer 20LB
$16.95 $22.49
$78.39
RoundUp ProConcentrate
2.5GAL
Speed Zone1GAL
$99.67
Quali-ProStrobe Pro G
Fungus Control 30LB
$65.26$20.29$21.36 $18.71
Vigliotti 20-0-4 50%CRNw/XRT
3%Fe 50lb
Vigliotti 30-0-2 25%CRNw/XRT
2%Fe 50lb
Osmocote #8 14-14-14
Feeds Flowers for 4 Months
$23.73
Wolverine PolyWheelbarrow
6CU
$169.00
CoronaSpade
$22.19
CoronaPruner/Pouch
Combo
$29.95
Arbor Brace Tie 250’ Roll
Arbor Brace Tie 500’ Roll
$24.95 $39.95
Earthway 2150 Spreader(Fully Assembled)
$216.00Weed Fabric
3 X 100Weed Fabric
3 X 50Weed Fabric
6 X 300
$162.11$15.39 $ 29.99
15-0-3 20% XCUW/ VIPER
(Weed & Feed)50LB BAG
$21.70