Landlord Pack | 2020

2

#1

DID YOU KNOW...

The global bubble tea marketwas valued at $1.89B in 2018 butexpected to rise to $3.49B by 2026 with a CAGR rise of 8.09% in the period.*

*Source 2020 w w w .businesswire.co m

It all began way back in 2009 whilst the founders of CUPP lived and

worked for many years on the island that brought bubble tea to the

world: Taiwan! After falling in love wi th the country, food, people, and

the national drink, they thought what better way to bring an integral

part of their life back to the UK.

Spending their days sampling Taiwan’s huge variety of bubble tea shops,

f rom small vendors to bubble tea franchises to tea growers in remote

parts of the island. The founders of CUPP learned the true origins and

authentic techniques of bubble tea and trained in a small independent

tea shop in Kaohsiung to perfect this famous tea drink.

CUPP launched in Bristol in 2012 wi th a vision to be a premium bubble

tea brand and make the best, healthiest bubble tea in unique spaces.

We began in a converted Citroen H van which we called Pearl, named

after the famous ingredient in bubble tea; tapioca pearl. We toured

music festivals, events and street food markets across the UK.

Within a year, our popularity grew so quickly, i t was t ime for our Citroen

H van in Bristol to be swapped for a larger unit. We decided on a

shipping container! In 2013, we converted a 20ft shipping container and

later that year, we proudly won an award at the nationally acclaimed

SCEPTRE Awards for our very unique and innovative bubble tea cafe.

We continued to attend music festivals around the UK including unique

festivals like Glastonbury and Wilderness. Success saw us take a second

bubble tea shipping container to the festival fields!

Since our days starting out in a vintage van, we have built CUPP

organically to mult iple stores across the UK. Selling our teas from shops,

shipping containers and kiosks in shopping centres, we’ve always stayed

true to our vision and ethos; a premium bubble tea brand that makes

the best, healthiest bubble tea in unique spaces.

LET US TELL YOU A

STORY...

TRAINED THE

TRADITIONAL

WAY.

SERVING

FROM

UNIQUE

SPACES.

GROWING

FAST.

BORN

2012

4

#2

DID YOU KNOW...

Theoretical G.P..% in our stores is a staggering

82%

There is a common misconception where people think the term ‘Bubble

Tea’ comes from the chewy balls in the bot tom of the drink. Bubble tea (also

known as pearl mi lk tea, boba tea, boba mi lk tea and bubble mi lk tea) is a

term given to a wide variety of fruity and milk infused teas consisting of tea,

mi lk and chewy tapioca pearls or other toppings that are shaken together

and form a bubbly foam on top of the drink. Bubble Tea can be served iced

or hot meaning it is enjoyed all year round.

The origins of Bubble Tea derived from Taiwan in the 1980s and have

become increasingly popular across the World. The ‘drink that you chew’ has

become a phenomenon in the UK but the market is young compared other

regions like South East Asia and North America.

CUPP is a premium Bubble Tea brand. We make our bubble tea in a

unique way.

From day one, our ethos is to only use the best and freshest ingredients. We

wanted to control what goes into our teas and make the healthiest bubble

teas on the market. That is why we produce our own real fruit purées and

syrups by hand in our centralised production facility.

Not only do we do this, we also use quality loose leaf tea, organic milk,

premium milk substitutes, and fresh fruit and produce to flavour our teas.

We are the only company in the UK to do all of these. We are pioneers and

want to improve the bubble tea industry which is plagued wi th cheap nasty

ingredients like fructose and artificial sugary flavourings and powders

Our brand also reflects our teas. We have created a brand that

showcases our ethos wi th interesting store designs in unique express

cafe/bar environments.

SO, BUBBLE TEA...

6

#3

DID YOU KNOW...

Our very own central

production facility produces

a large variety of fruit purées

and syrups wi th UK wide

distribution.

Driving efficiency

throughout production

and the supply chain.

• Our tag-line says it all; BUBBLE TEA REFINED. We have spent years perfecting our

recipes to be of the highest quality, healthiest and as authentic as possible.

• Our founders still work in their shops. It’s a business built on passion not

just numbers. By being strong operators we can learn how to evolve and

grow the brand for the good of everyone, not just the franchisor.

• CUPP is sophisticated but fresh brand, we intend to stay that way. We

love our kiosks / buildings to have a perfect blend of industrial, clinical,

authentic and original features to create something ‘CUPP like’.

• We appeal to a wide ranging and varied age group and demographic.

• We’re pioneers in the industry.

• We manufacture a large proportion of fruit syrups and flavours in our central production facility.

• Our founder Lee Peacock recently won the prestigious

NATWEST Entrepreneur Award in 2019 for CUPP.

WHAT MAKESUS DIFFERENT?

9

#4

#5

DID YOU KNOW...

We’re a premium bubble

tea brand like no other in

the UK.

We make our own fruit

purées, house-made

syrups and use quality

ingredients rather than

sugary artificial flavourings.

ETHICS AND

SUSTAINABILITY...

We were the first in the

UK to use bamboo straws

for bubble teas which are

fully compostable and

biodegradable.

10

#6

DID YOU KNOW...

Shop design is

contempoary modern with

clean lines.

No building works are

required on the fabric of

the building as all

shopfitting is undertaken

on a refurbishment license

SOCIAL MEDIA AND BRAND POSITIONING

CUPP retains a strong brand image that

resonates wi th all ages. Strong imagery

and social interaction help create local

communities of CUPP customers.

Don’t just take our word for it, log on to

our social networks and see how we are

capturing the imagination of customers

wi th our unique brand and product...

SOCIAL MEDIA AND CUSTOMER RETENTIONIn numbers...

BUILDING

A BRAND...

STRONG

CUSTOMER

BASE

3,894 loyalty cards

redeemed per

year

1,800 Genuine

Facebook

Followers

2,500 Genuine

Instagram

followers

38,940 bubble teas

sold = £147,972

revenue*

2,500 Newsletter

subscriptions

CUSTOMER

INTERACTIONS

14

#7

DID YOU KNOW...

CUPP launched in Bristol in 2012. We began in a converted Citroen H van which wecalled Pearl.

We’ve grown to mult iple sites across the UK.

15

We recognise that business owners have different needs.

With a proven CUPP model, we are set up for all types of entrepreneur.

Flexible on any scale, whether a kiosk or small Grab and go.

Wecurrentlyhave 5 storesstretchingall thewayfrom

Bristol toCardiff .

Wearecurrentlytargetingafurther 500locationsover next5years

Major multi-site investors will benefit from economies of scale and enjoy improved royalty incentives.

THE SKY IS THE LIMIT

Be part of one of the

fastest growing

beverage sectors in the

UK.

With over 500 sites

identified, contact

us today...

16

#8

DID YOU KNOW...

We already have a delivery

infrastructure wi th Deliveroo

and experience between

7%-10% delivery sales.

STORE FORMATShigh street cafe

Our flexible retail format

offers opportunities for

varied sizes including café

environment, service

station, town & citycentre

& suburban.

REQUIREMENTS...

• Staff facilities or access to facilities next door

• Size: 300-800ft • Water and Drainage • Individual Power supply• Have an A1 or Mixed

A1/A3 classification• Shop width no smaller

than 3m• No extract required• High footfall• Desirable location• Grab and go but

potential for inside and outside seating but this is not essential

• Low rent• Obscure buildings

considered

18

STORE FORMATSkiosk

Kiosks offer excellent

flexibility with the ability to

capture high footfall.

Designed for shopping

complexes, we can get you

trading within 2 weeks.

REQUIREMENTS...

• Size: 160-240ft

Water and

Drainage Power:

100amp

• Ideal shopping

centre locations

STORE FORMATSkiosk

STORE FORMATSkiosk

STORE FORMATSkiosk

20

#9

DID YOU KNOW...

Turnkey kiosks and shops

can be completed in

under 2 weeks.

Delivering operational

excellence across all our

formats...

23

Call or Email Andy Hulbert, our Head of Franchise Recruitment

andy@cuppbubbletea.co.uk | 07766027562

Reta i n e d Agent for the South

SimonTaylor

Telephone: 02072749000

Mobile:07764407412

Email: simon.taylor@taylorwilcox.co.uk

Reta i n e d Agent for the North

Dan Oliver

Telephone: 07816 526089

Mobile: 07816 526089

Email: Dan@emanueloliver.com